Wild-matched e-cigarettes are finally at the end of the road! Without authorization, technical reviews and market sales will not be available

Blue Hole New Consumption reported today

On April 27, the State Tobacco Monopoly Administration released the "Instructions for the Technical Review of Electronic Cigarette Products" on its official website yesterday evening, which detailed the instructions for how electronic cigarette companies submit technical reviews.

Key information

Electronic cigarette products sold on the domestic market must meet the requirements of mandatory national standards for electronic cigarettes.

Who will test whether the above products meet the requirements of the national standard?

At present, there is only one technical review agency released by the State Tobacco Monopoly Administration: the National Tobacco Quality Supervision and Inspection Center in Zhengzhou.

If the product of the e-cigarette brand has not passed the technical review, it shall not be sold on the market.

The website of the technical review management system for electronic cigarette products was also released at the same time.

URL: https://dzyjssp.tobacco.gov.cn/.

It is not currently accessible. It is expected that the brand can only submit a technical review of the product after obtaining a production license, otherwise it would be embarrassing if it passed the review and did not obtain a license.

According to the production license application time is from May 5 onwards, the audit is completed within 20 working days, so it is expected that the review system may be open at the end of May.

Products applying for technical review need to have two "standards".

One is to comply with the mandatory national standards for electronic cigarettes, and the other is to use trademarks approved and registered in China.

Application time: Monday to Friday 8:30-16:30, except national holidays.

Procedure:

Processing time:

Online review: 8 working days after receipt of the application;

Technical review: 60 working days after the formality review is qualified.

The time required for review and inspection, on-site verification, and supplementary of evidentiary materials is not counted within the time limit for review.

During the transition period, that is, until September 30, only technical review applications for brands that have submitted relevant information at the time of product submission from December 6 to 21, 2021 will be accepted.

It's dawn! Wildcarding and adaptation come to an end

The above information is almost the most critical information, and the focus in the document is here.

There is a "supplementary note" in the instructions, and one of the paragraphs reads:

When applying for a new smoke bomb or smoking equipment product, you need to fill in the product that is suitable for it. Adaptable products can choose between own products or non-own products. If the adaptable product is its own product, and the application information has been completely filled in and saved, the product item can be checked directly in the list of suitable products. If the adapted product is also a new product to be applied for, it is necessary to fill in all the application materials of the adapted product and save them step by step, and then continue to complete the rest of the application materials of the main product. When selecting a non-owned product as the applicable product, you must also upload the authorization letter for the product to be licensed.

What does this passage mean? The Blue Hole is interpreted in the vernacular.

Here the official did not use the word wildcard, but used the adaptation, the key to the problem is, if your smoke bomb chooses a non-own cigarette stick as an adaptable product, you need to obtain a license authorization letter for the applicable formula.

We all know that the business of the wild-matching dry is to launch and match the brand cigarette stick with a relatively high market share to match the high imitation smoke bomb, that is, they do not need to cultivate users, directly intercept the users of mature brands, and use the low price characteristics to attract shop owners to sell their smoke bombs, so as to obtain huge profits for nothing.

These products are usually relatively low prices, because mainly through micro-business shipments, no channel input, do not respect intellectual property rights, no one knows from what factory channels to produce products, directly through Shenzhen shipped to the hands of users, not only let the user's health in danger, but also infringe on the legitimate rights and interests of the brand.

Wild-distribution cigarette bombs usually disrupt the market order under the banner of "lower price and compatible big brand", and have become a stubborn disease in the domestic and foreign e-cigarette industry.

In addition to disrupting the market order, for consumers, the quality of the wild smoke bomb itself is also a hidden concern. Some brands have carried out benzene detection and analysis on a batch of wild-matched smoke bombs on the market, and found that there are widespread problems such as benzene exceeding the standard.

Most of the wildcard smoke bombs are sold in micro-business channels, publishing illegal marketing advertisements, and even selling products to minors, if not eradicated, it will be a mockery of supervision.

At present, there are more wildcards are Yueke and YOOZ, these two brands are the head brands in the domestic market, which are proved by wildcards to have many users, but it also means that many users are intercepted by halfway stealing chickens, thus damaging their own rights and interests.

A number of domestic brands have also previously made statements on wildcards.

Yueke once said that the production and sale of wild-distribution cigarette bombs is essentially a parasitic behavior based on the user group of Yueke, clinging to the brand of others, grabbing the fruits of others' labor, so as to obtain improper benefits, obvious violations of the principle of good faith and business ethics.

Cai Yuedong, CEO of YOOZ Yuzu, has issued a full staff notice, saying that there is zero tolerance for wildcards that disrupt the market order.

Since its inception, JVE has launched a thunder campaign against wild-matched smoke bombs, using patented anti-counterfeiting chip technology to prevent the chip from being cracked.

The person in charge of MOTI Magic Flute has also publicly spoken, saying that problems such as wild smoke bombs are the pain points of the development of the industry, and behind this is the short-term profits of practitioners and the performance of long-term responsibility for consumers and the industry.

Good and evil will eventually be rewarded, and the heavenly path is good for reincarnation. Look up in disbelief, the heavens have spared no one.

In this article, the official does not say that adaptation is not allowed, but it must be approved by the right holder. If Yueke and YOOZ do not license the market wildcard brand, these products will not pass the technical review, that is, they will not be able to sell in China.

But will any brand party with a normal brain give you the authorization to steal chicken thieves? Joke.

The currently known information shows that the intellectual property rights of the Yueke generation are owned by Simar, but are licensed to Yueke for use, including rights protection. The intellectual property rights of the fourth and fifth generations of products are in the hands of Yueke.

Therefore, if wildcard wants to pass the technical review of the products that steal chickens, it must go to the right party to authorize, otherwise it will not be able to pass. Unless the product you apply for review is different from other homes, that is, you voluntarily give up adapting to other products, which is equivalent to starting from scratch, then it is another matter.

Giving up adaptation and relying on your own ability to be original is also a decent way.

But chicken thieves are used to stealing fast money, will they still lean over and make slow money on their own?

Coincidentally, the United States is also sparing no effort to combat wild matches.

On March 1, the U.S. International Trade Commission issued a latest ban on the import of all unauthorized and infringing E-cigarette wild-matching cartridges designed by U.S. e-cigarette manufacturer JUUL.

JUUL's vice chairman of intellectual property, Wayne Sobo, said that illegal e-cigarette manufacturers have exploited legal gaps and undermined the market environment, and this ban is a major blow to them.

Chinese and foreign e-cigarette regulators have the same destination in dealing with the issue of infringement of intellectual property rights.

Blue Hole's article yesterday made some interpretations of the misreading of e-cigarette supervision, and we believe that the outside world has misread e-cigarette supervision: not to kill you, not to share your money, but to make you strong.

On the road to becoming stronger, it is not by stealing chickens and dogs, but by relying on technological upgrading, upgrading the current "trade and industry technology stage" of electronic cigarettes to the "technical industry and trade stage" with real scientific and technological strength. Encourage scientific research and technological research and development, strengthen research on harm reduction and safety risk assessment, and collaborate between production, education, research and application, not only to encourage the actual operation of enterprises, but also to encourage the theoretical support of the college.

In the next game of e-cigarette chess, the regulatory authorities must praise the high-level construction of supervision.

The phenomenon of bad money expelling good money has finally been eliminated in the era of supervision.

To be a person, you must have a conscience, and you must also have a conscience to do e-cigarettes. Those who play for the tiger, those who pull the tiger skin for the banner of the wild match, should also be condemned.

Today's e-cigarette coins should have a drink to celebrate! And, of course, the Blue Hole!

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