Lianmai MYX e-cigarette: a new atomization liquid brand to find the power of financing and release

Blue Hole New Consumption reported today

February 23 news, a few days ago, the domestic electronic atomization industry well-known media Blue Hole New Consumption and high-end atomization brand ZIPPO VAZO jointly launched the "Blue Hole Third Anniversary Celebration and Industry Opening Year Seminar Lianmai Series Activities", in the "Blue Hole New Consumption" WeChat video account in the form of live broadcast with many brands to discuss enterprises, industries and products and other topics, aiming to help shop owners and practitioners understand the development status of each brand at the beginning of the year and solve various questions in the post-regulatory stage of the industry.

The event will invite various brands to be guests in the live broadcast room, continue to output different views and opinions, and provide a large number of red envelopes and products, dry goods, benefits are available, please lock the "Blue Hole New Consumption" video number.

This series of consecutive activities is exclusively supported by ZIPPO VAZO, and we hereby thank you.

MYX Mi is a brand focused on improving the atomization experience, since its inception, the pursuit of better natural atomization solutions has been myX Mi's dedicated and continuous pursuit of the goal. Previously, MYX also pioneered the atomization liquid of Nongfu Spring, breaking the inherent base liquid composition in the smoke oil and subverting the industry's cognition.

Blue Hole opened Lianmai with MYX MINI CEO Wang Zhenghuai and COO LENA to ask questions about a series of recent changes and actions of MYX Mi.

The following is the live question interaction:

Blue Hole: Thanks to MYX and Lao Wang's support for the Blue Hole, from the MYX debut to last year's exhibition, the two sides can be said to have experienced the key two years of e-cigarette development together, and they all have their own gains, in the past two years, what is Lao Wang's feeling?

Wang Zhenghuai: First of all, thanks to the key role played by the blue hole as an industry media, MYX's current experience officers, friends and partners in the country are basically known in the promotion and tour exhibition of the blue hole last year, and it can be said that MYX and the blue hole have grown up together. In the e-cigarette national standard and information collection website, it can be seen that a lot of industry information of Blue Hole has been officially adopted, and it is believed that Blue Hole will continue to provide more help for industry practitioners in the future.

Next, let's talk about the perception, the realization is: the electronic atomization industry is a very attractive industry, there are unlimited possibilities, there are new things happening every day, there are very, very many things to do, very busy. We hardly leave work before 9 p.m. on a day, especially since last December, when we're busier because there's so much waiting for us to develop and create. Along the way, we have become more determined to the road of product is king, technology is king, and only by doing a good job can we have a long-term future. Therefore, we will firmly and continuously invest in research and development, do innovation and differentiation, and accumulate patented technology. Lay a good foundation for the long-distance running of the electronic atomization industry and practice internal skills.

In the past 2 years, we have created 5 atomization rod product series, 2 atomization liquid series, and 2 HNB smoke bomb series. In addition to making differentiated atomization rods, we have explored and accumulated atomization ingredients and processes with the mission of natural atomization, we released a solution that accounts for 90% glycerin and natural plant alcohols last year, and today with this lianmai we will announce new products and technologies for the remaining 10% of the atomization solution, which is also the result of our accumulation in the past two years. Our understanding of electronic atomization: electronic atomization is a mixed category, fashion sense + electronic technology sense + experience sense.

Last year, the voice I heard the most was myX Special Buddhism, because we adopted a marketing and channel strategy that suited us, laying a solid foundation, and doing a good job in ability and service. Although the overall market started badly in May, we quickly completed the adjustment, and now the retail price of MYX box of cigarette bombs between 120 and 135 is the best score given to us by the market.

Now more and more friends join MYX to provide the best service for consumers.

Blue Hole: The most important thing in my impression is that MYX released 6 products at the Shenzhen exhibition in one go, the latest product plan and matrix, and introduced it to all of us.

Wang Zhenghuai: We have been doing two things: 1, e-cigarette track efficient compliance, efficient innovation; 2, open up a new track of atomized consumer goods new species.

We have very early begun to prepare for the national standard, MYX's battery rod has completed the preparation of the national standard, in line with the national standard additive smoke bomb We have begun to do testing and user experience feedback in stores across the country.

In terms of new species, last year MYX launched a product program of natural water and natural plant atomizers, which account for 90% of the atomization liquid. What I want to introduce to you today is the understanding of the remaining 10% atomization liquid, and the release of a new atomization liquid brand: MYX to find the power.

Why is it called the seeker? Because when we open the remaining 10% to see, we found that in addition to the commonly used alkaloid nicotine, can be used for atomization liquid, plant sources in line with safety standards of natural alkaloids, amino acids and other energy factors, lipids, acids, phenols and other aromatic elements are too much, when we combine these ingredients that exist in nature, we find that there are infinite kinds of permutations and combinations, which can be applied to different consumption scenarios. So this new brand is called MYX To the power.

Next, I asked LENA, COO of MYX and Head of Product, to introduce our overall product layout.

LENA : We have introduced an integrated solution for the most important 10% to 15% of atomization fluids--- fuel force.

Ignition Force: Energy + flavor aromatic elements for the body' feelings

1) Energy factor: adhere to natural raw materials, non-synthetic or artificial additions, to achieve physical sensations including laryngeal sensations and nerve sensations

HeatIn Series: Blended with a variety of natural plant bases

2) Aromatic elements: MYX adheres to the fresh and elegant oriental aromatic aesthetic, on the basis of which, it constantly strengthens the full roundness and detail of the aroma

This time to reveal the secret of the heat hormone series products: today we will release three directions of the power of the product: heat, real juice, vegetable essential oils.

1) Fascination with Havana

Plant alkali + real wine, not only has the taste of Mojito, but also has a sense of body

2) A Song of Ice and Fire

Blue Hole: How do you view the development of the domestic e-cigarette industry this year?

Wang Zhenghuai: Our brand development time is not long, we need to keep up with the industry predecessors, but also need to maintain creativity. But I share my superficial views, and we can learn from history. Just like the turning point in the era of Shenzhen's national rectification of cottage machines in 2008, it ushered in the global status of china's mobile phone industry, mobile phone chips.

Starting from the separation of tobacco industry and commerce in 2003, the development path of China's tobacco industry to "big enterprises, big brands, and big markets" has now ushered in the glory of the tobacco industry for 20 years. Even the mineral water industry, drinking and smelling the same water, has also experienced a cottage scuffle, in 1995 after the release of the national standard into the right track, we first saw Lebashi Wahaha, in the later we can see is today's Nongfu Mountain Spring mineral water, the achievement of Zhong Suisan China's richest man.

We firmly believe that any industry, under the leadership of the state, from the promulgation of laws, management systems and national standards, will enter a state of orderly development. Not to mention that the core technology and manufacturing of electronic atomization are all in China, and we have more reason to believe that China will occupy a dominant position in the global market of electronic atomization!

This is also myX firmly believes, but also the reason why we unswervingly invest, when there is a good technology and products, the market will definitely give the brand a satisfactory answer. Just like Huami OV and Wingtech Dragon Banner, delving into technology and continuous investment, now they are global companies, and Wingtech can acquire the world-renowned Nexperia.

Blue Hole: What are the main plans for MYX this year, and what is the layout and focus of the domestic and overseas?

Wang Zhenghuai: The two markets, the domestic is continuous expansion, overseas is continuous cultivation. In China, we only focused on specialty stores last year, and did not do any channels such as wholesale distribution. Focusing on terminal retail operations, we have experts from cosmetics, clothing, jewelry, toys and other industries, and gradually build a retail system. This year, we will increase investment, spread outlets, and more partner services, so that more consumers can experience MYX products and help partners make money. Overseas has been developing since last year, we have stable cooperation customers, and the volume is gradually rising.

Blue Hole: There is a major advantage of a major financing, what is going on with the next party financing?

Wang Zhenghuai: Natural atomization is a brand new field and track, which requires continuous investment, we attach great importance to the compatibility of investment partners in strategic direction and resources, last year there were four very large investment institutions talked about cooperation, tens of millions of levels. Due to confidentiality reasons, details cannot be disclosed today, and we will formally disclose them once it is clear. What I want to share is that throughout the communication process, we can see everyone's attention and attention to non-Nearian atomization, as well as expectations for the future of the entire industry.

Blue Hole: What do you think of herbal atomization and the 0 ni market? What layout does MYX do?

Wang Zhenghuai: What we have built is a brand new track, not herbs, not 0 ni, but focusing on the combustion force of 10% of the most critical ingredients, we hope that by creating myX to find the power, more natural energy factors and natural aromatic elements that meet the requirements of food and drug safety will be provided to our consumers.

Blue Hole: In terms of stores, what is MYX planning this year, and how to help store owners move forward together?

Wang Zhenghuai: We built a terminal retail operation system in May last year, our retail operation system comes from various industries, we have a full set of terminal retail operation management methods and documents, and we have launched customized solutions for different stores. Provide a full range of services and support programs from all aspects of products, services and resources. Help stores solve problems and stick to the future together.

Blue Hole: Give you some advice during the transition period, brand, agent, shop owner and so on.

Wang Zhenghuai: Two suggestions: 1, I believe that the future of the atomization industry will be very beautiful; 2, prepare for the worst, make the most adequate preparations.