Product-driven, technological innovation, LeiYan Technology to maintain the layout of the industry's head position

Time into the second half of 2021, the electronic atomization industry still maintains a super high growth rate, while the competitive pattern is gradually clear. Since the listing of industry giants Yueke, some new brands have emerged, taking BYD Electronics as an example, many of them have also entered the electronic atomization industry in 2021, and the intensification of track competition often makes the MOTI magic flute that sits at the head of the industry become the focus of attention in the current industry.

In fact, as the industry's head brand, Yueke and MOTI magic flute are often compared by the industry, and the contrast between the two major factories is not only the contrast at the brand level, but also the difference between the two models of "marketing-driven" and "product-driven". As early as the era of electronic atomization e-commerce, the traffic of the whole network was almost divided equally by Yueke and MOTI Magic Flute. With Yueke taking the lead in breaking through, MOTI Magic Flute's advantage in the offline era of strengthening regulatory policies with its excellent product strength is still prominent, and maintains a strong upward trend. In 2021, MOTI Magic Flute has obviously opened up with other electronic atomization brands, with offline terminals developing to 6,000+ and retail outlets breaking through 30,000+ across the country. Multiple dimensions appear, MOTI Magic Flute is the only brand in the industry that is closest to Yueke.

As a MOTI magic flute with more than 10 years of industry experience, in the context of intensified competition in the industry, what chess game is magic flute playing at this time?

Deep insight into user needs to meet all expectations

It is understood that MOTI Magic Flute is a product-driven company, MOTI Magic Flute CEO MG is called the ceo of the electronic atomization brand that knows the most about products, he himself has more than 10 years of product experience, has created or co-created the world's top two or three brands in the field of electronic atomization segmentation, and has completely experienced all stages of the development of the electronic atomization industry. Under the leadership of MG, MOTI Magic Flute has been leading the industry with strong product research and development advantages, and has truly achieved high-speed iterative upgrading of products from the product technology dimension.

In fact, a deep understanding of user needs is the main source of motivation for the development of MOTI magic flute products.

As early as 2017, the founding team launched the first product in the domestic market to open the first year of electronic atomization.

Different from the brand style of "one product hitting the world" in the industry, MOTI Modi not only pays attention to the iterative upgrading of product technology, but also pays attention to the segmentation of user needs, and achieves a comprehensive layout in the product, which is the only brand in the industry with the most complete product matrix, truly respecting users and valuing users.

The full matrix products make efforts to open up products and business logic

For the distributor customers of MOTI Magic Flute, they value not only the excellent product quality of MOTI Magic Flute, but also the most complete product matrix of MOTI Magic Flute in the whole industry.

MOTI Magic Flute believes that most of the B-end customers in the electronic atomization industry are small retail store owners, and the profit model lies in the variety of products, complete products, and users who can meet different needs and different levels, which is the guarantee of profitability. At the same time, the electronic atomizer is a product with high repurchase rate, as long as there is enough rich products to open the market, it will bring stable performance growth of B-end customers, which is also one of the driving forces of MOTI Magic Flute to spare no effort to lay out the full matrix products.

According to the feedback of a large number of MOTI dealers, in the first half of 2021, during the industry downturn, the industry-wide store closure rate was as high as more than 35%, and MOTI Magic Flute stores could still maintain a performance growth rate of 20%, and the number of closed stores accounted for less than 5%. Strong product competitiveness and rich product layout are gradually highlighting the operating advantages of offline channels, and MOTI magic flute dealers can always maintain strong business confidence in the face of the industry's wind and waves. Taking the product as the core, taking the user demand as the starting point, and the win-win situation with the dealers and store owners, it is the source of power for MOTI Magic Flute to always maintain a strong self-driving force, which is also the layout idea that MOTI Magic Flute has always been able to ensure the absolute position of the industry head. I believe that brands that adhere to long-term doctrine and make products with heart will get better development in the future.