Apple's market value has reached new highs in recent years, because the company's earning power in recent years has also been increasing, and Apple has been able to become the most profitable company, in large part because of the popularity of its iPhone product line.
In the context of strong demand for the iPhone product line, Apple's revenue has repeatedly reached new highs, and some analysts believe that in the fiscal quarter ending march 2022, driven by the iPhone, Apple's revenue will reach $94 billion.
Apple's revenue can maintain rapid growth, in addition to the increase in iPhone product sales, but also related to the increase in its average selling price, which is expected to increase from the previous $848 to $878.
The increase in the average selling price of iPhone products is because of Cook's "knife precision", because the gap between the standard version and the Pro version is getting bigger and bigger.
In the past, in terms of product positioning, the differences between the standard version and the Pro version were mainly in size, battery capacity and camera specifications, but starting from the iPhone 13 series, Cook also used a knife on the processor in order to "force" consumers to buy pro.
The iPhone 13 and 13 Pro series released last year, in addition to the conventional size, battery and camera differences, including screen quality, processor performance is also significantly different.
The screen of the iPhone 13 only supports a 60Hz refresh rate, while the screen of the iPhone 13 Pro series supports a 120Hz ProMotion refresh rate, which can be adaptively adjusted in various application scenarios to achieve a more power-saving effect.
In the processor area, although the standard version and the Pro version are both A15 processors, the Pro version uses a 5-core GPU version, and the standard version castrates a GPU core.
Although the standard version of the A15 chip is already very strong, Apple's move reflects a problem that cannot be ignored, that is, the gap between the standard version and the Pro version is continuing to widen, and consumers want to get a better experience, they must buy the Pro version.
The gap between the iPhone 14 series released this year will be more obvious, and from the information exposed, the standard version and the Pro version will form a huge difference in three aspects.
First of all, the gap in the processor will be more obvious, according to the past practice, the iPhone 14 series will be equipped with the latest A16 processor, but the iPhone 14 standard version released this year does not even match the new processor.
It is reported that the standard version of the iPhone 14 will be equipped with the A15 processor currently used in the iPhone 13 Pro series products, that is, the version of the 5-core GPU, and only the iPhone 14 Pro/14 Pro Max will use the A16 processor.
Secondly, the gap between the camera will also become more obvious, and there are many sources confirming that the iPhone 14 series will be equipped with a 48-megapixel wide-angle lens, but the higher pixel sensor is only suitable for the Pro series.
As for the standard version of the iPhone 14 will continue to use a 12-megapixel camera, it means that the standard version will not only have one less telephoto lens, but also the imaging quality will have a growing gap with the Pro version.
Finally, the gap in the screen will be widened, the iPhone 13 series released last year is only a difference in the refresh rate, but this year's iPhone 14 series will also have differences in the appearance design.
Specifically, the iPhone 14 Pro series will adopt a new "double digging" screen scheme, the form is like an exclamation point, and the iPhone 14 standard version will continue to use the Bangs screen design, and the resolution will remain at 60Hz.
Although the difference between the standard version and the Pro version is becoming more and more obvious, the iPhone 14 series also has some better adjustments, that is, the mini version will disappear and be replaced by the 6.7-inch iPhone 14 Max, the configuration is consistent with the iPhone 14, but the screen is larger.
However, the starting price of the iPhone 14 Max will definitely approach 7,000 yuan, and the Pro version has become more Excellent Pr, and these adjustments will drive Apple's average price to increase.
I have to say that Cook is really a shrewd businessman, and I believe that as long as Cook is in charge, Apple's earning power will definitely become stronger and stronger. What do you think about this, welcome to comment, like, share.