Recently, the new generation of Range Rover was officially launched in the Chinese market, this time launching four extended wheelbase models. The official suggested retail price starts at 1.468 million yuan, and the First Introduction of the Range Rover Seven-Seater Extended Edition as the entry model of the whole series, combines a stunning modern aesthetic with elegance, taking luxury, exquisite craftsmanship and powerful performance to a whole new level, and bringing richer customer choice and more comprehensive personalization. The highest price of 2.498 million yuan also allows the new generation of Range Rover to have a more extreme product experience.
The launch of the new generation of Range Rover was held in the form of digital connection cloud live broadcast, and the famous conductor, music director of the Shanghai Symphony Orchestra and Jaguar Land Rover brand ambassador Long Yu integrated the characteristics of the symphony and luxury car brand, bringing a unique interpretation to the online audience for the inheritance innovation and aesthetic charm of the new generation of Range Rover.
Fan Deng, founder and chief content officer of "Fan Deng Reading", through cross-border dialogue, uses the wisdom of entrepreneurs to gain insight into the deep cultural connotation of the theme of "winning as a model". Renowned contemporary artists Wu Jian'an and Chen Yujun echo and interpret the iconic design concepts and neo-modern luxury of the new generation of Range Rover with the artistic masterpieces of the times. Tenor Dai Yuqiang and strength rising star Ma Jia sang the world famous song "My Sun" with great enthusiasm, showing the supreme vision of "taste life, luxury car".
"As a model of luxury SUVs, Range Rover not only continues its legendary status since its birth, but also has evolved from a model to a product family after five generations of inheritance. Today's Range Rover is not only one of the top luxury SUVs, but also a symbol of distinguished status and the best choice for a successful life. Mr. Pan Qing, Global Director of Jaguar Land Rover, President and CEO of Jaguar Land Rover China, said.
In addition, Richard Shore, President of jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Organization, said, "Among the many interesting innovations of the new model, it is particularly noteworthy that the new generation of Range Rover first introduced the Shengshi Seven-seat extended version. ”
Mr. Richard Shore, President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Organization
Win the model exclusive experience
The Land Rover brand is committed to providing customers with a full-life lifecycle experience, and in response to the launch of the new generation of Range Rover, Land Rover has specially upgraded the vip service of the previous Range Rover owners to launch an exclusive "exemplary worry-free service". Owners who purchase the new generation of Range Rover can enjoy up to 6 free maintenance in the first 3 years, free roadside assistance within 3 years, free road assistance for lifelong accident cars and free door-to-door pick-up and delivery services, in addition, owners can also enjoy other exclusive services such as the exclusive 400 service hotline of the new generation Range Rover, exclusive reception room and exclusive rest area at the store terminal and VIP car wash*. These services revolve around shaping the value of "worry-free", and Land Rover is committed to making the most of the best in the details of the service.
Victory is the epitome of luxury
The Land Rover brand has maintained a deep insight into the changes in customer needs, and after fully considering the needs of a large number of home users, the Range Rover model is available for the first time in a 7-seat layout version and has designated it as the entry-level version of the listing lineup. The Shengshi Seven-Seat Extended Edition caters to 7 adults while fully ensuring that all passengers enjoy Seiko luxury. Not only are the third row seats spacious, with full-size seats that can be electrically adjusted and folded, but also offer individual air-conditioned air-conditioning vents, speakers and seat heating to ensure comfort for long rides. In addition, Land Rover has launched the premiere version of the new Range Rover range Rover, which was only available in the early stages of the market and is equipped with the new 4.4-litre V8 twin-turbo engine. It is powered by the new P530 twin-turbo V8 engine, which has a maximum power of 530 hp and a peak torque of 750 Nm. With the blessing of the dynamic start mode, the new generation of Range Rover's first edition of 0-100 km/ h accelerates in only 4.7 seconds, combining surging power and smooth output, and interpreting the powerful foundation of "Heart to Boundless" with the posture of a winner standing at the peak.
The multi-dimensional breakthrough innovation of the new generation of Range Rover on top of the classics is also reflected in the high degree of integration of luxury and functionality. The Extended Edition and Premiere Edition of the Seven Seats of prosperity also innovatively introduce the tailgate luxury outdoor activity suite, so that more family and friends can enjoy the luxury and comfortable travel together, while creating a luxurious wild luxury lifestyle.
Win as an example of innovative craftsmanship
As the latest flagship model of the Land Rover brand, the new Generation Range Rover reinterprets neo-modern luxury in elegance and attention to detail. From its understated exterior to its technologically quiet cockpit, it is a well-deserved example of engineering innovation.
The modern minimalist and elegant design throughout the end presents the extraordinary noble temperament of the new generation of Range Rover. Three sets of iconic body lines form the vehicle's side exterior silhouette: a slowly tightening roof line, a strong waistline and an upward threshold, while classic elements are harmoniously connected with a short and powerful front overhang, distinctive stern-style rear, smooth transition to a split tailgate design that splits up and down. At the same time, the introduction of a special process to create a door glass that is almost completely flush with the door frame makes the overall appearance more powerful and shows Land Rover's ingenuity for details.
The minimalist aesthetic design of the new generation range Rover looks
The new generation of Range Rover's in-car technology is equally eye-catching, with a 13.1-inch touchscreen display that is the largest central control screen in family history, featuring a bezel-less curved suspension design embedded in the center of the dashboard, making the interior structure more light and agile. The new 13.7-inch HD LCD instrument cluster complements the InControl OS 2.0 infotainment system in the car. The new rear entertainment system consists of two 11.4-inch HD touch screens mounted on the front seat backrests with an adjustable angle, and an 8-inch touch screen integrated inside the fold-over central armrest of the rear executive seats, taking the rear passenger's sense of exclusivity to a whole new level.
With noise reduction, shock absorption, avoidance of distraction and more, the new generation of Range Rover reduces observation fatigue and allows occupants to arrive at their destination refreshed. The third-generation active noise cancellation system can comprehensively monitor wheel vibration, tire noise and engine operation noise, and effectively cancel out the noise by emitting reverse sound waves. A pair of 60mm noise-cancelling speakers are featured on each of the four main seat headrests, providing a quiet experience for riders as if they were wearing headphones over their heads.
In the field of luxury SUVs, the new generation of Land Rover Range Rover has reached a new level of humanistic care for users. The new model is groundbreakingly equipped with an advanced in-car air purification system, using dual nanoeTM X technology to effectively remove odors, bacteria, allergens, co2.5 management system and PM2.5 air filtration system to remove viruses and bacteria sanitize, including the SARS-CoV-2 virus. This pioneering technology significantly purifies the air, and particles can be intercepted and purified without passing through a filter.
Based on Land Rover's latest EVA 2.0 electrification architecture, the new generation range Rover has more than 50 electronic control units to support Software Online Upgrade Technology (SOTA), keeping its functions in optimal condition throughout their lifecycle.
Exemplary, strong performance
With the latest ATRS Land Rover all-terrain technology, the new generation of Range Rover combines excellent road comfort with all-terrain capabilities.
On the road, the new Generation Range Rover is uncompromising in its pursuit of driving comfort and handling accuracy. The all-wheel steering system comes standard throughout the series to make the vehicle more robust at high speeds and more flexible at low speeds. It is also the first Land Rover model to feature an advanced dynamic response system. Equipped with a new 48-volt active roll control system, the performance is significantly better than the traditional hydraulic system, which can instantly output up to 1400 Nm of torque to the anti-roll bar, and strive to maximize the stability of the body. The new Generation Range Rover also comes standard with an active rear electronic differential lock, which enhances rear-wheel traction when experiencing complex situations such as high-speed cornering, slippery roads or wheel overhangs during off-road conditions, giving you the powerful performance of traveling calmly no matter what terrain you face.
When it comes to off-road, the new generation of Range Rover has uncompromising performance. As the culmination of the Land Rover brand, the second generation of intelligent all-terrain feedback adaptation system is favored by users. The system has 8+1 driving modes, which automatically adjust the chassis system according to the road conditions, reducing the driver's operating burden. Of course, the driver can also switch manually or enable a custom mode to adjust the chassis settings to suit their preferences.
Victory is a model of public welfare
On the occasion of the launch of the new generation of Range Rover, Jaguar Land Rover China announced that it will conduct a public auction of wu Jian'an and Chen Yujun's two cross-border co-artists, "Cosmic Energy Switching Between the Tiger and the Car in a Moment" and "Mulan Dream Butterfly", and donate part of the proceeds of the auction to the "China Soong Ching Ling Foundation Jaguar Land Rover China Youth Dream Fund" for the nutritional meal plan of Jaguar Land Rover Hope Primary School in Zhaotong, Yunnan. This program aims to ensure that students in their formative years receive adequate, balanced and comprehensive nutrition through the addition of nutritious breakfasts. At the same time, Jaguar Land Rover China also announced that it will provide modern education and training for the teachers and staff of Hope Primary School, as well as continue to provide assistance to children with eye diseases in remote areas through the "Land Rover Care Endless - Youth Vision Care Project"; in the future, it will continue to gather forces from all walks of life to join hands with more "exemplary people" to jointly help the healthy growth and all-round development of adolescents.
Looking back on more than 50 years of development, Range Rover has been constantly innovating to fight against the tide of time, adhering to the brand concept of "heart to no boundaries" to create ingenuity for customers around the world, and always leading the best level in the field of luxury SUVs. Today, Range Rover has begun to compose a new prelude to pioneering innovation and legendary epics, and a new chapter in the interpretation of new modern luxury under the global strategy of "reinventing the future".