Did you go to the little theater and listen to a talk show?
They'll be in the middle of the show.
Remind you not to record or videotape, why?
If the video goes out,
My own passages are not fresh enough,
Selling tickets is definitely a disservice.
This is actually a protection of the actor's intellectual property.
The great educator Confucius,
In order to protect intellectual property rights,
A strategy has been maintained:
Say it without doing it!
Stills from "Dancing Millennium"
What do you mean?
It is to teach the disciples orally, without using teaching materials.
Do you still want to pirate my textbooks? I don't even have a textbook!
This is actually a way of protecting intellectual property.
Some people say, isn't there an Analects?
The Analects are actually disciples of Confucius,
A book that combines what Confucius said.
Equivalent to the circle of friends sent by Confucius,
But it is not Confucius's teaching material.
In ancient times,
Although there is a lack of normative legal provisions,
However, the ancients still had a certain awareness of intellectual property protection.
Like folk craftsmen,
Often adopt the strategy of ancestral secret recipes,
to protect their own patent rights.
Sichuan opera's face change, Jiangnan's embroidery,
Jingdezhen firing process and so on,
They have all been passed down in this way.
Protection is aware of a certain degree, and the awareness of trademarks is formed.
Trademarks, it is rumored to have been born in the pre-Qin Dynasty.
In the early days when that society formed the natural economy,
There are already some goods through the seal and other means,
to achieve the function of distinguishing the producer.
Those swords inscribed with "Gan general" and "Mo Evil",
It was bought by the martial artists.
It can already be regarded as the prototype of a modern trademark.
During the Northern Song Dynasty,
LiuJia Kung Fu Needle Shop in Jinan, Shandong,
Distributed the world's earliest print advertising,
It has taken the form of both pictures and texts -
In the middle is a little rabbit that is mashing medicine,
And supplemented by "recognize the white rabbit in front of the door as a memory".
This little rabbit,
It is the first time in China's history that a trademark with a full sense of the word has appeared.
What is particularly interesting is that
The slogan is also engraved under the copper plate:
"Buying fine steel bars, making fine needles,
Do not mistakenly use the house, resell the vendor,
Don't be spared, please remember."
What does that mean?
in other words
The needles in our house are all bought fine steel bars,
Adhering to the spirit of craftsmanship,
The quality is exceptional and will not delay your use.
If you wholesale and then take it out,
It can also give you a little more discount.
Is it quite business-minded today?
So
Judging from the trademark and slogan,
We have collected raw materials in the Song Dynasty,
Production and processing and wholesale and sales as one of the mode of operation,
It can better reflect the long history of our country's trademark culture.
The trademark originated in the pre-Qin Dynasty,
And the awareness of copyright originated in song.
After the Song Dynasty
With the popularity of movable type printing,
The speed of publication of books has increased dramatically,
makes copyright protection,
Objective demands are formed.
According to historical records,
China in the early years of the Northern Song Dynasty,
There was already a record of the protection of the right of publication.
then
The government has promulgated the "engraving of books".
Regulations on the printing and publication of books
Fixed in the form of a provision,
Books not published in this form of article,
It is "fake" and "pirated".
Booksellers also spontaneously appear in books
By declaring copyright, piracy is eliminated.
The "Eastern Capital Chronicle" engraved during the Southern Song Dynasty Shaoxi,
The plaque at the back of the catalogue reads:
"Meishan Cheng Sheren house publication, has applied to the boss, no raminating."
Translated, no piracy is allowed!
This is the continent, and it is also the world,
The earliest examples of copyright were found.
Because of the lack of relevant legal system protection.
The only punishment for piracy at that time,
Maybe it's just swearing.
Until the late Qing Dynasty, the Qing Dynasty compiled new laws,
Only in 1910,
Promulgated the first Copyright Law in the history of the Mainland -
The Great Qing Copyright Law.
After the founding of New China,
Intellectual property protection in China
Gradually move towards maturity and form a system.
With the development of international trade,
The role of intellectual property rights will become more and more prominent,
Become the key to the core competitiveness of enterprises.
Today is World Intellectual Property Day
David River wants to say to everyone:
Respect for knowledge and protection of property rights
Start with you and me!
A word of family, welcome to discuss
Text 丨 Chen Xiaoshan Editor 丨 Shen Eleven Producer 丨 Ma Yu