Meta recently redirected long-running Oculus.com to its new Meta Store website store.facebook.com/quest,Meta decision to change the Oculus URL came on the same day as it announced the opening of an offline physical store. Interestingly, Instead of immediately adopting a Meta.com domain name that it owns, Meta opted for facebook.com.
It is understood that Oculus.com this website to undertake hardware equipment sales, blogs, and VR app stores and other functions. The new site is a unified storefront for all of Meta's hardware products, with only Quest, Portal, and Ray-Ban Stories.
Facebook announced as early as the end of 2021 that it would rename its brand Meta and gradually abandon the Oculus brand. In 2022, the company has steadily taken steps to achieve this goal, including renaming its flagship VR headset Oculus Quest 2 as Meta Quest 2, removing or renaming the Oculus term on its official website pages and related subpages, and changing the Oculus Logo in several places to promote the Meta Quest brand.
For Meta's de-Oculus, many VR fans are dissatisfied, for them, Oculus is a sign of the opening of the VR era. Palmer Luckey, the already fired Oculus founder, suggested that Meta should embrace the Oculus name further, rather than abandon it.
But for Meta executives, de-Oculus is very reasonable. The company has staked its future on the metacosm and wants to encompass both hardware and software in a unified way. Now their Oculus Quest, Facebook Horizon and Facebook Portal have all become Meta Quest, Meta Horizon and Meta Portal.