Recently, the design team interview video of the new third-generation Roewe RX5 was exposed for the first time. This annual blockbuster product of SAIC Roewe is created by the international team of SAIC Design-London Forward-looking Design Center, alexandre Bache combines oriental aesthetics with a global vision to achieve comprehensive advancement and lead the new trend of "oriental aesthetics".
Photo caption: The new third-generation Roewe RX5 is created by an international design team
Former luxury brand designers lead luxury, technology is innate
Alexandre Bache, assistant chief designer at SAIC Design-London Forward Design Centre, a core member of the new third-generation Roewe RX5 project, graduated from the École Supérieure des Arts, Design and Management in Creapole, Paris. In his work history, the Lexus IS-F series is a major one, and Becky has also been involved in the design of spindle nets, a lexus iconic element of the work process.
Photo caption: Group photo of some members of SAIC Design-London Forward Design Center
Becky has been involved in the exterior and interior design of toyota and Lexus models, including family cars, sports cars, Mini-Vans and SUVs, covering the Asian, European and North American markets. In the work of SAIC Design Center, Becky and the design team have a deeper understanding of Roewe's self-contained oriental aesthetics, empower the new third-generation Roewe RX5 with a global vision, and present a stronger sense of luxury with advanced oriental aesthetics.
Photo caption: The new third-generation Roewe RX5 has a stronger sense of luxury
In his view, the Chinese market is full of vitality and is willing to accept new designs and new technologies. Chinese consumers have a broad vision and a strong spirit of exploration. This is a great encouragement for the design team to explore and innovate. ”
With the London Forward Design Centre, "Oriental Aesthetics" has advanced again
As one of the largest automotive design and R&D centers in China, with Anting in Shanghai, China as its headquarters base, in collaboration with the Forward-looking Design Center in London, UK, and other overseas forward-looking design studios, it provides saicide brand with the most forward-looking vehicle design solutions for SAIC's brands from a global perspective. The new 3rd Generation Roewe RX5 was one of the first major design projects undertaken by the London team.
Photo caption: The new third-generation Roewe RX5 is another masterpiece of SAIC Design Center
Carl Gotham, Director of Forward-Looking Design at SAIC Design-London Forward Design Centre, said Roewe has grown into a brand that stands for all-round quality, technology and home safety. The team worked closely with the Shanghai Anting headquarters of SAIC Design Center and constantly exchanged ideas, making the new third-generation Roewe RX5 more technological and futuristic, and handing over a design plan that is suitable for both the Chinese market and international competitiveness.
1890mm is the widest body in its class, and a variety of power combinations are worth looking forward to
In the previously exposed renderings, the new third-generation Roewe RX5 has a unique shape design and luxury technology attributes, and the grille and headlights have "upward" potential energy, showing an upward posture. The 2765mm maximum wheelbase of the same class and the widest body of the 1890mm class of the same class make the overall look and feel upgrade, so that consumers can feel the full sense of luxury across the screen.
Photo caption: The new third-generation Roewe RX5 boasts the widest body in its class at 1890mm
It is understood that the new third-generation Roewe RX5 will be equipped with a variety of power combinations. Excellent appearance coupled with luxury cross-level parameters, the listing performance of this car, let us wait and see.