Buy car network Buycar recently learned that the design team interview video of the new third-generation Roewe RX5 was exposed for the first time. The new car was led by the international team of SAIC Design-London Forward Design Centre and was one of the first major design projects undertaken by the London design team.
Specifically, Alexandre Bache, a core member of the new third-generation Roewe RX5 project, graduated from the École Supérieure des Artes et des Arts and Management in Creapole, Paris, and has been involved in the exterior and interior design of many models of Toyota and Lexus, covering the Asian, European and North American markets. At saic design center, Becky served as the assistant chief designer of SAIC Design-London Forward-looking Design Center, and the design team gained a deeper understanding of Roewe's self-contained oriental aesthetics, empowering the new third-generation Roewe RX5 with a global vision, and presenting a stronger sense of luxury with advanced oriental aesthetics. In his view, the Chinese market is full of vitality and is willing to accept new designs and new technologies, while Chinese consumers have a broad vision and a strong spirit of exploration, which is a great encouragement for the exploration and innovation of the design team.
From the previously exposed renderings, it can be seen that the new third-generation Roewe RX5 adopts a unique shape design and luxurious technology attributes, and the grille and headlights have "upward" potential energy, showing an upward posture. Carl Gotham, Director of Forward Design at SAIC Design-London Forward Design Centre, said in the interview: "Roewe has grown into a brand that represents all-round quality, technology and home safety. The team worked closely with the Shanghai Anting headquarters of SAIC Design Center and constantly exchanged ideas, making the new third-generation Roewe RX5 more technological and futuristic, and handing over a design plan that is suitable for both the Chinese market and international competitiveness. ”