To be honest, when we hear some car company executives say that "products can't be marketed to make up", we are also shocked, after all, these years are the best time for independent brands to impact upwards. Of course, if you want to develop upwards to build a high-end brand, you must have enough technical foundation to ensure that the product is hard enough, so that consumers will recognize it, and obviously the current Changan Automobile does not have the threshold conditions to impact the high-end.
If we compare Changan Automobile, Great Wall Motors, Geely Automobile and BYD horizontally, we will find that only Changan Automobile is still struggling below 200,000, while the other three have already broken through the 200,000 mark, and even Great Wall Motors have begun to break through the 400,000 ceiling.
So why did only Changan Automobile fail to rush higher? There is no doubt that there is no strong technical foundation. BYD has hybrid technology, the Great Wall has a 3.0T engine, Geely has a Volvo engine, and What does Changan have? 8AT? Or is it that the blue whale power can support the high end?
Everyone wants to do high-end and everyone wants to sell high prices, but the premise is that you have to have the strength to do high-end selling high prices, and chang'an really does not have this ability at present.