BYD discontinued fuel vehicles
The significance of the weather vane is of concern
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Public opinion is in focus
After the sales of pure fuel vehicles in March 2022 had reached zero, on the evening of April 3, BYD announced that it would stop the production of fuel vehicles from March 2022. In the future, BYD will focus on pure electric and plug-in hybrid vehicles in the automotive business.
On April 19, BYD issued a performance forecast, and it is expected to achieve a net profit attributable to the mother of 650 million yuan to 950 million yuan in the first quarter of this year, an increase of 174% to 300% year-on-year. BYD attributed the significant improvement in performance to higher sales of new energy vehicles and continued to climb market share.
Figure: Public opinion heat trend chart (unit: article/ article)
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Opinion
After the news was announced, the reasons for BYD to stop producing fuel vehicles were immediately focused. The People's Daily article believes that the independent brands represented by BYD are around the national "double carbon" strategic goal and lead the transformation of the automotive industry. The international online article pointed out that BYD, which continues to occupy a leading position in the new energy vehicle market, is accelerating the replacement of new energy vehicles for fuel vehicles.
After the horn of "discontinued fuel vehicles" was sounded, whether other car companies will accelerate the tide of embracing new energy vehicles has also attracted much attention. The "Shanghai Securities News" article believes that although BYD is not a first-line fuel vehicle company, its action will set a benchmark for other car companies; China News Network quoted professionals as saying that BYD's suspension of the production of fuel vehicles is only a single corporate behavior, and other companies are not necessarily suitable. Plug-in hybrid and pure electric vehicles have their own advantages and will coexist in the market for a long time in the future.
For extended topics such as the future development of new energy vehicles, China Youth Daily is optimistic, believing that although the shortage of automotive chips and the price increase of raw materials have risen again and again, the window for China to move towards an automobile power with the help of the new energy vehicle track still exists for a long time.
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Public opinion comments
As the "first car company to eat crabs", while being affirmed of the significance of the weather vane, BYD is also facing many questions and concerns from the outside world, such as the radical "brake", the continuous decline in fuel vehicle sales in recent years, and the after-sales guarantee of sold fuel vehicles. In this regard, BYD has demonstrated its excellent performance in the manufacture and sales of new energy vehicles through public speeches by the chairman of the company and the publication of "report cards", and has maintained a more positive image while making many speculations self-defeating.
As far as other car companies are concerned, BYD has clearly indicated that "discontinued fuel vehicles", the timetable for discontinued fuel vehicles in the same industry and the extended strength in the new energy vehicle market will become the focus of external exploration. Therefore, car companies should do a good job in information disclosure and interpretation such as business adjustment plans, and prepare responses to public opinion focus such as new energy vehicle production capacity, sales terminal price fluctuations, and full product line service guarantees, all of which are due meanings for pre-risk and release expectations.