Beijing, April 24 (Liu Yue) Recently, the 2022 press conference of the China-Italy Youth Future Fashion Design Competition was held at the Innovation Building of Tsinghua Science and Technology Park. Jointly organized by Tsinghua University, Milan University of Technology and the People's Government of Keqiao District, Shaoxing, Zhejiang, the competition aims to promote creative, innovative and entrepreneurial exchanges and cooperation between China and Italy and young people around the world, and promote the integration and development of art and science and technology.
Zang Yingchun, executive dean of the Milan School of Art and Design of Tsinghua University, presided over the press conference
Giuliano Nocci, Vice President of politecnico di Milano, said that politecnico di Milano and Tsinghua University have close cooperation in the fields of talent training and industrial innovation, and the competition not only strengthens the relationship between the two sides and the cooperation between China and Italy at the educational and social levels, but also consolidates the cooperation and innovation power between Chinese and Italian universities and talents.
Yuan Xiaowen, member of the Standing Committee of the CPC Shaoxing Keqiao District Committee and secretary of the Party Working Committee of China Textile City, said that the "China-Italy Future Fashion Design Competition" is one of the important projects of Cooperation between Keqiao and Tsinghua University and Milano Polytechnic University in Italy, and the first competition has achieved fruitful results, and it is expected that with the smooth start and successful holding of the 2022 Competition, it will be able to achieve a win-win situation between local industries and top universities at home and abroad in the fields of culture, education, commerce and trade.
Li Jinliang, director of the organizing committee of the competition, director of the International Department of Tsinghua University, and director of the Sino-Italian Design Innovation Base, pointed out that China and Italy are outstanding representatives of the civilizations of the East and the West, and the friendly exchanges between the two great civilizations of China and Italy have a long history. Since Tsinghua University and politecnico di Milano first signed the agreement in 2010, the two sides have maintained an extensive and in-depth strategic partnership.
Li Jinliang delivered a speech
Li Dangqi, deputy director of the Academic Committee of Tsinghua University, chairman of the 7th China Fashion Designers Association, and professor of the Academy of Fine Arts, summarized the highlights and characteristics of the competition in his keynote speech. He called on young players to actively participate in the design competition, adhere to the completion of the whole process of design, and earnestly look forward to the young designers to be able to withstand the wind and rain, see the world and grow their talents in this competition.
Professor Sylvia, Honorary Professor of politecnico di Milano, member of the Research Ethics Committee, Distinguished Visiting Professor of Tsinghua University 3, former head of the Design Department of the Politecnico di Milano and member of the Academic Committee, made an analysis of fashion design in contemporary Italy in his keynote speech, highlighting the emergence of digital fashion trends. She put forward expectations for the participants of this year's competition, hoping that they can contribute to the healthy development of the fashion industry through their own research and exploration.
Subsequently, the launch video of this competition was officially released. Under the theme of "Sustainable Fashion", the competition advocates sustainable design in the fields of textiles, clothing and accessories. The competition is mainly divided into three tracks: fabric design, clothing design and accessories design, which will connect fashion design, innovative education, academic research, industrial incubation, and government-business cooperation resources, deepen the integration of design innovation and industry and education, and discover new design leaders with innovative vitality.
Video publishing
In the face of the reporter's question "What kind of work can come out on top in the competition", Li Dangqi laughed and said that this is the most difficult question to answer: "This is an international competition, and the culture, origin and attention of each judge are different, so which specific work can come out on top is actually a mystery." ”
However, Li Dangqi also proposed that cultural heritage and breakthrough innovation are added points, and what is easy to be ignored by everyone is the "rationality of design": "This work must be very thoughtfully designed, what occasion to wear, wear and take off convenient and inconvenient, must be taken into account." Because this is the most difficult problem for the average contestant to solve, and it is also a problem that often occurs in the design work. ”
It is reported that the competition will carry out a collection of works from April to July, and a preliminary evaluation will be conducted in August. There are 3 grand prizes, 3 best creative awards, 12 most commercial value awards and 12 innovative designer awards. The grand prize is as high as 120,000 yuan. (End)