Just on 21 April, the new generation of Range Rover was finally officially launched. Interestingly, only 4 models were launched in the early stage of the new car, and all of them were extended wheelbase versions, and the price was set at 146.8-2498,000 yuan.
For the new Range Rover, which starts at 1.468 million yuan, domestic bosses should also be commonplace. After all, the Range Rover has always been a million-dollar luxury car, so it is said that the people who drive the Range Rover are local tycoons and upstarts.
However, unlike the previous Range Rover models, because the new Range Rover was listed overseas earlier than the domestic market, and the North American market is currently limited by the epidemic and insufficient chip supply, the order has needed to increase the price by about 20,000 US dollars.
Since overseas companies already need to "increase the price" to be able to pick up the car, how can domestic dealers let go of this opportunity. At present, we have also learned from some dealers in China that the purchase of a new Range Rover model requires a price increase of 500,000 to pick up the car. What, a $500,000 markup? This means that the range rover seven-seater extended version (the lowest in the series) model with a guide price of 1.468 million now needs to be close to 2 million to pick up the car.
If 1.468 million is not expensive for local bosses, then it is not worth it after counting the extra 500,000, and it is worth the bosses to consider a little. After all, the starting price of 2 million can already buy models like mercedes-Benz G500 and 2021 Bentley Bentayga PHEV, so whether this wave of price increases of the new Range Rover is worthy of its product power, I think the local tycoons have their own conclusions.
Of course, for the situation that the new Range Rover needs to increase the price by 500,000 yuan to pick up the car just after listing, we can't help but ask, can the new Range Rover still be "popular" in China? After the Land Rover Range Rover series, which once relied on local tycoons and upstarts to make a fortune, this time ushered in a new model and needed to increase the price, will any Chinese people be willing to buy it? With these questions in mind, we may wish to look at the product strength of new cars.
First of all, the appearance, one of the biggest changes to the new Range Rover is simplification. Through the styling, we can see that the new Range Rover inherits the classic design of the Range Rover family, but still highlights the avant-garde and fashion atmosphere in the details. So just from the appearance of the design, I will not doubt it, and firmly believe that the new Range Rover is still a luxury car worthy of the "million-level" status.
In terms of size, the long-wheelbase version of the Range Rover model released this time has a length, width and height of 5252mm/2047mm/1870mm, and a wheelbase of 3197mm. And it is worth mentioning that this is the first time that the Land Rover Range Rover series has launched a seven-seat version, so this is undoubtedly groundbreaking.
Inside, the new Range Rover does feel a little out of the way a million-dollar luxury car. After all, the 13.7-inch Pivi Pro HD bezel-less curved touch screen does not look high-end, but it is a little more technological attribute, and this is obviously difficult to impress the hearts of those local tycoons.
Jaguar XFL interior
In addition, you have a model that sells for 2 million after the price increase, and the interior you show me this? Maybe it's a bit too sloppy. I don't know, I thought this was a Jaguar XFL interior, which shows that Land Rover's designers did not care when designing the new Range Rover.
Of course, after sitting in the back row, the new Range Rover still gives you the treatment of a million-class model. Not only is it equipped with two 11.4-inch HIGH-definition touch LCD displays, but the rest like the whole car electric suction door, electric tailgate, 10-color atmosphere lights, the whole car multi-layer soundproof glass, seat ventilation/heating, electronic air suspension, rear axle differential lock, four-wheel steering, etc. It can also give you. Therefore, from the perspective of the interior configuration, even the entry-level model with a guide price of 1.468 million is enough to be worthy of the word "Range Rover".
Finally, in terms of power, for a price of 1.468 million, bosses can buy a new Range Rover equipped with an inline six-cylinder turbo engine + 48V light hybrid system. It has a maximum power of 400 hp, a peak torque of 550 Nm, and an acceleration time of 5.9 seconds from 100 km/h. As for the first version of the model, the new car is equipped with a 4.4T V8 twin-turbo engine, with a maximum power of 530 horsepower, a peak torque of 750 Nm, and an acceleration time of only 4.7 seconds per 100 kilometers. In terms of transmission, both power versions will be matched to an 8-speed automatic transmission, while the manufacturer is from ZF.
In addition, the four-wheel steering system as standard throughout the series makes the vehicle more robust at high speeds and more flexible at low speeds. The active electronic differential lock, which is standard throughout the series, allows the vehicle to effectively enhance rear wheel traction when experiencing complex situations such as high-speed cornering, slippery roads or wheel suspension during off-road. Then there's the new Range Rover equipped with the second generation of intelligent all-terrain feedback adaptation system, which has 8+1 driving modes and automatically adjusts the chassis system according to road conditions, reducing the driver's operating burden. Of course, the driver can also switch manually or enable a custom mode to adjust the chassis settings to suit their preferences.
Land Rover Range Rover 4th generation model history
In general, the Range Rover, which has experienced 4 generations of model changes, is indeed getting stronger and stronger in terms of performance and technology. We are also pleased that classic car series like the Range Rover can be replaced. However, when it comes to this, I also want to question that the current medium and large SUV market is no longer the same as it was then, in this market, it is now full of medium and large SUVs of super first-line luxury brands such as Mercedes-Benz GLS, BMW X7, Porsche Cayenne, and Maserati Levante. So, what confidence does the new Range Rover have to win when facing them? I think this question needs to be left to the market to test.
Of course, for the new Range Rover to be listed now, the terminal dealer has released the need to increase the price of 500,000 cars, I think the bosses can also wait for a while. After all, in the case of such fierce market competition, the mark-up window left for Range Rover should be very short, so if the new Range Rover can be sold at "parity", then I believe many domestic bosses are still willing to buy it. In addition, the follow-up Land Rover will also introduce a new range Rover version of the standard shaft, when the price of the new car to start at about 1 million, the product force will still be very strong! (Text/Univision Auto Dazhuo)
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