As we all know, although the iPhone has launched the mini series in the past two years, it has not been good in terms of sales.
For example, a new report from Consumer Intelligence Research Partners last year said that in the quarter ending June 2021, the iPhone 12 series accounted for 63% of IPhone sales in the United States. The iPhone 12 mini and iPhone XR had the smallest share, both at 5 percent.
There are even rumors that last June, 12mini was discontinued.
According to the March quarter us iPhone sales data shared by consumer research intelligence partners (CIRP), the iPhone 13 mini has the smallest share of sales of all iPhone 13 models, accounting for only 3% of total iPhone sales in this quarter. In contrast, other iPhone 13 models are more popular and have the largest share of U.S. sales in years.
Josh Lowitz, a partner and co-founder at CIRP, said the new iPhone 13 models enjoy the lion's share we've seen in many quarters. Four models, including the 13, 13 Pro, 13 Pro Max and 13 mini, accounted for nearly three-quarters of sales in the March quarter. At this time last year, the new iPhone 12 accounted for 61% of sales. Also in the quarter, the iPhone 13 had the highest share of individual models at 38 percent, which we've seen in a while. Post-pandemic buyers flocked to Apple's latest phones, though they were only slightly improved over previous models. The share of the iPhone mini continues to remain low, with 12 and 13 mini each accounting for only 3% of sales.
▲Age of the previous phone (12 months of buyer tracking)
Even for some older models, the market share is better than the 13mini, such as the iPhone 11 two years ago, the iPhone SE 2020 and the iPhone XR three years ago, which accounted for 15% of sales in the quarter.
Among them, the iPhone 13's share of individual models is the highest in several years, reaching 38%.
The mini series has been selling dismal for two consecutive years, and the impact is that this year's iPhone 14 series is likely to cut the mini, and the small-screen iPhone may only have SE to choose from in the future.