Source: China Economic Network
On the occasion of World Book Day 2022, Toutiao joined hands with nearly 60 publishing institutions, public libraries in many places, offline bookstores, etc. to launch the #In the Name of Books theme activity. Writers, scholars and cultural celebrities such as Xu Zhuoyun, Wen Tiejun, Dai Jianye, and Luo Yonghao shared their reading experiences in today's headlines and recommended good books for netizens.
World Book Day is celebrated on 23 April each year, also known as World Book and Copyright Day, to promote more people to read, write and protect intellectual property rights. Today's headlines launched the #In the Name of a Book topic on April 7 and lasted until April 30. The platform hopes that through this activity, more people can feel the charm of books and knowledge and enjoy the joy of reading.
Historian Xu Zhuoyun posted at the event, saying that it was not easy to read books in the past, "Today the search engine is really quite convenient, you go to the wide net, you get a lot of things." You sit in front of the case and two fingers come out. ”
The well-known writer Yi Zhongtian talked about the transformation that reading brought to him. "It is because of reading that I have become fond of being alone, even if the north wind whistles outside the window and it is pitch black. I'm no longer the little boy waiting for my mom to come home under the streetlights, and I don't care if there are a lot of people with me. ”
In addition to writers and scholars, netizens have also told their own reading stories and reading feelings. According to statistics, today's headline #In the name of the book # topic has so far had 61,000 posts, and the topic has been read more than 300 million times.
At the same time, today's headlines also launched the creative H5 - the book to find your answers. Participants only need to take 1 minute to participate in the test to understand their personality type, and H5 will also recommend your own "book of answers".
In addition, from April 18 to May 18, Today's Headlines also held an exclusive group exhibition with PAGEONE Bookstore, focusing on 20 good Books at home and abroad. From April 23rd to 24th, the two sides jointly launched the "Book Rafting Program", go to PAGEONE's four stores in Beijing (Beijing Fang/Wangfujing/Sanlitun/Wudaokou), find the "Drifting Book Card" printed with today's headline logo and complete the above H5 interactive test, you can redeem a book or a copy of today's headlines for free.
