Introduction: Young is a force, when popular when self-improvement. He Chaobing led Chang'an Auchan to win one victory after another, and Auchan's great success further enhanced He Chaobing's reputation and popularity in the industry.
I have always wanted to talk about The helmsman of Chang'an Oushang, He Chaobing.
Because from autonomy to joint venture, and from joint venture to autonomy, He Chaobing has led the "big ups and downs" in the past few years, which has left a deep impression.
This can't help but make people sigh:
The relationship between platform and personal ability, which is more important?
He Chaobing, executive vice president of Changan Automobile and chairman of Changan Auchan
In other words, even if a person is very capable, if it is not placed on the corresponding suitable platform, can the buried "gold" still shine?
4 years of being "stolen" by Changan Ford
According to public information, similar to Zhu Huarong, Wang Jun and other senior management of the group, He Chaobing, born in 1967, also has a master's degree and a senior engineer background.
He once served as the vice president of the Automotive Engineering Research Institute and the director of the Fourth Automobile Development Center of Chongqing Changan Automobile Co., Ltd., the executive deputy director of the commercial vehicle business management department, the assistant to the president and the general manager of Beijing Changan Automobile Company, the assistant president and the director of the procurement department, the assistant to the president and the executive deputy general manager of the commercial vehicle business department.
After years of climbing and training, He Chaobing's current position and title are executive vice president of Changan Automobile and chairman of Changan Auchan.
In the ranking of corporate executives on Changan Automobile's official website, He Chaobing is only ranked fourth after Zhu Huarong (chairman and party secretary), Wang Jun (president and deputy secretary of the party committee), and Yuan Mingxue (deputy secretary of the party committee and chairman of the trade union).
Changan Automobile's official website core senior leadership ranking
Than the industry is familiar with Tan Benhong, Ye Pei, Yang Dayong and other big coffee, are in the front, He Chaobing's position in the Changan Automobile executive team can be seen.
However, for most auto media colleagues, He Chaobing is really widely known to the outside world, or from the beginning of 2015 to Changan Ford;
Especially after the return to the autonomous plate at the end of 2018 and the trading of Auchan Automobile, which was "transferred from business to ride", with the rise of Changan Auchan against the trend and the popularity in recent years, He Chaobing truly became a "net red" executive with a double harvest of fame and reputation.
At the beginning of 2015, he Chaobing was sent to Changan Ford as executive vice president (the number one chinese leader) with a paper transfer.
At that time, the state of Changan Ford on the surface was still "full of momentum", and in 2016, it replaced the good result of annual sales of more than 960,000 vehicles, which was only one step away from the million-vehicle dream that Changfu had in mind.
On the surface, He Chaobing was the first victory in Chang'an Ford at that time, but in fact, Chang'an Ford at that time was already "the end of the strong crossbow", and various crises and hidden worries were surging undercurrents.
For example, the unusually slow replacement speed of new cars, as well as the "quality" quality control problems that are frequently complained about by consumers to protect their rights, and even on CCTV 315.
He Chaobing when he was the executive vice president of Changan Ford
It should be pointed out that although He Chaobing was the Chinese leader of Changan Ford at that time, in fact, everyone knew that the foreign side had long been firmly in charge of major matters such as new products and new technology investment of joint venture car companies.
Subsequently, in 2017 and 2018, Changan Ford "flourished and declined", and sales plummeted all the way.
Needless to say, those two years were probably a very "painful" memory of He Chaobing, who had the ability not necessarily been able to display it, and some ideas may not be able to land quickly and effectively, and the career has entered a trough period.
Riveting a lot of energy, and Chang'an Auchan mutually complete
We cannot imagine whether He Chaobing will continue to stay in the joint venture sector such as Changan Ford in the next few years, and in the next few years, he will still gain his current status and popularity within Changan Automobile and in the industry.
But what is certain is that the practice of the past three years or so has shown that He Chaobing and His Chang'an Auchan have achieved "mutual fulfillment".
Changan Auchan, whose starting point is not high and who was not born at the right time (born in the context of the "anti-market" of the rapid turn of the automobile market environment), under the leadership of He Chaobing, after the hard work of all Auchan people, has become a "big dark horse" that cannot be ignored in the domestic SUV car market in the past two years;
Auchan's rising sales and volume have even achieved a reversal of many friendly brands that started earlier, and according to this trend, Auchan will not be able to use for a few years, and there is a high probability that it will be able to rank among the head camp of the second echelon of independent brands.
As the saying goes, a soldier bears a bear, and a bear bears a nest.
Obviously, the reason why Changan Auchan has been able to rise against the trend in the past few years and become one of the few "big dark horse" representatives in the industry is inseparable from the joint efforts of all the employees of each mouth line, but to a great extent, it is also closely related to the correct leadership of He Chaobing.
From this point of view, He Chaobing is undoubtedly a good "general" with leadership ability.
On the contrary, thanks to the amazing performance of Chang'an Auchan, He Chaobing can show his majesty and shame, and through the excellent achievements in Chang'an Auchan in recent years, let the industry and outside see more clearly and intuitively -
The fall of Changan Ford in the past few years is rooted in the fact that Ford China's strategy and products are not good, not the leadership.
He Chaobing became popular with Chang'an Oushang
Moreover, He Chaobing was still only the leader of the Chinese side in Changan Ford at that time, and his right to speak and control over this joint venture car company was far less than that of changan Auchan here today.
In a word, He Chaobing led Chang'an Auchan to achieve one victory after another, and Auchan's great success further enhanced He Chaobing's reputation and popularity in the industry.
Le Tease Observation:
"Young is a momentum", "When popular, self-improvement"...
These are the slogns that Changan Auchan shouted out in the past two years, and the corresponding X5 series and X7 series are all a hit, and quickly become "explosive" products with monthly sales of more than 10,000.
In the past two years, the industry, including Leju Automobile, has no shortage of analysis and thinking on the "Auchan phenomenon", and the success of a model and a product and a company and brand is of course dependent on the support and empowerment of multiple dimensions, which important dimension can not drop the chain.
However, what supports and maintains the continuous "strength" of these aspects and multiple dimensions is, in the final analysis, the generals and soldiers of the key line from top to bottom.
The generals are well-led and fully authorized, and the soldiers charge and rivet, and it is difficult to succeed and excel!
"Why the times shine, because the strivers inject light into it."
In the top-level design and grand blueprint of He Chaobing, Auchan Automobile has a higher goal and mission, and auchan will be the core brand and representative brand of Chinese automobiles in the next few years.
Fortunately, He Chaobing, who is only 55 years old this year, still has time and strength.
When the popular self-improvement, let us walk together to shang and with the strivers of the times!