Author: Wang Xin Source: IT Times
On April 21, the new OnePlus Ace series was released. From this new product, we can see the comprehensive advantages of R&D, products, costs and other comprehensive advantages of oneplug and OPPO "super integration", Li Jie, president of OnePlus China, said that in the future, this "super integration" advantage will continue to be carried forward, and OnePlus will efficiently integrate OPPO advantage resources and focus on the performance track through digital and Ace dual series.
The first product of the new series, OnePlus Ace, is priced at 2499 yuan, and the pre-sale will be opened at 20:30 on April 21, and the omni-channel will be officially launched at 10:00 on April 26.
The Mariana chip will be open to OnePlus
Li Jie said that after the integration with OPPO, OnePlus will have the opportunity to deeply customize and jointly develop new technologies and new devices with more supply chain partners.
At the same time, OnePlus can share OPPO's R&D resources, so that OnePlus products have the opportunity to quickly equip industry-leading technologies such as self-developed chips, longevity version 150 W flash charging, HyperBoost game frame stabilization engine and so on. In addition, OnePlus can also expand its IoT product line to bring a better intelligent ecological experience to refuelers.
The integration of OnePlus and OPPO is also the integration of sales channels. Since January, nearly 1,000 OPPO after-sales outlets across the country have been opened to OnePlus users, covering more than 90% of the prefecture-level cities in the country, providing after-sales service for OnePlus users. At the same time, OnePlus Mobile plans to enter 2,800 counties in China this year and build more than 5,000 OnePlus offline experience points in 4,000 business districts.
At present, the competition in the mobile phone industry is becoming increasingly fierce, OPPO global annual shipments are close to 200 million, with strong supply chain resources, OnePlus will share oppo supply chain to bring stable product supply and cost advantages. In addition, OnePlus will also have more opportunities to deeply customize with suppliers and jointly develop new technologies and new components. For example, the Tianji 8100-MAX chip, which was exclusively launched by OnePlus Ace, was customized by OnePlus in deep cooperation with MediaTek.
At the same time, more than 10,000 R&D engineers within OPPO can provide the industry's top R&D support for OnePlus, and the innovative achievements of OPPO Research Institute and advanced technologies such as self-developed chips Mariana will be open to OnePlus.
Li Jie said: "In the future, technological innovations around the performance track such as game technology, heat dissipation materials and charging technology will be launched on OnePlus products, which will become the most powerful support for OnePlus to create product differences." ”
The "two legs" of one plus product line
For the first time, Li Jie clarified the future product positioning of OnePlus: focusing on the performance track. OnePlus's future product line will be divided into digital series and Ace series, digital series positioning elegant and powerful performance flagship, it will continue oneplic's consistent high-end flagship route, bringing the most extreme performance experience and advanced texture design; the new Ace series, positioned as a beautiful performance trump card, to provide users with hard-core technology and fast and stable game entertainment experience without degradation.
As the first product in the new series, the OnePlus Ace has a number of launch technologies that focus on the performance gaming experience. OnePlus Ace is equipped with the Tianji 8100-MAX chip customized by OnePlus and MediaTek, with the GPA frame stabilization technology and graphics heterogeneous technology of the self-developed HyperBoost game frame stabilization engine, which can completely solve the experience problems such as game catoning and frame dropping, plus the world's first heat dissipation material supercrystalline graphite, so that the game experience of one plus Ace has been comprehensively improved. At the same time, the first longevity version of the 150w flash charge on the OnePlus Ace greatly reduces the user's battery anxiety, brings a long and durable battery experience, and officially pulls the charging emergency time into the 1-minute era, quickly solving the problem of power emergency.
In terms of design, the OnePlus Ace continues the aesthetics of OnePlus' products, bringing a very textured line appearance, with a sense of speed and power. The thickness of the body of one plus Ace is only 8.2mm, and the weight is controlled at 186g, which is still a good feel of one plus. In addition, the OnePlus Ace adopts flagship imaging IMX766 sensor, combined with OnePlus' accumulated years of color tuning experience, to bring the Ace the imaging experience of the flagship product.