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23 April is World Book Day
Think about how long you haven't read a book?
Recently, Jiangsu News Broadcasting cooperated with Lychee research and development
Released the "Reading Topic Survey Report",
The report is available from all provinces of the country
A total of 2183 respondents were surveyed.
Reading makes people progress
01
How long have you not read a book properly
In this survey, 32.1% of the respondents said that they had been insisting on reading, 41.4% had read books in half a year, and more than 20% admitted that they had not read books for more than half a year or even almost did not read books.
Crossover, post-00s, student parties, graduate students and above, or out of learning/research needs, insist on reading a higher proportion, reaching about 40%.
02
2021 annual reading: 6.8 books per capita
Looking back at the reading situation in 2021, 16.2% of the respondents did not read, and nearly 40% of them read but no more than 5 books. Among the readers who read more than 5 books, 5-10 books were the majority (27.1%), and 20.1% read more than 10 books. According to rough statistics, respondents read 6.8 books per capita in 2021.
03
More than 60% of respondents cannot spare more than 1 hour of reading time every day
In 2021, more than 60% (64.7%) of respondents spent less than 1 hour a day reading, of which the majority (35.4%) was between 30 minutes and 1 hour. Among those who can guarantee more than 1 hour of in-depth reading per day, 25.3% of them are 1-2 hours long, and only 10% of those who are more than 2 hours old.
04
Read "Roadblock": Lack of energy and impetuousness become the two main causes
In the era full of information temptation, it is not easy to maintain the original intention and habit of reading, and what factors make reading "unscent"? More respondents believe that work life is too tired and energetic, and impetuousness and difficulty in meditation are the two main reasons for hindering reading, and the selection rate of these two factors is more than 40%, which may reflect the current reading dilemma of the public in a certain sense.
In addition, factors such as not being able to squeeze out time (28.0%), not reading around (22.8%), not having books that interest themselves (21.5%), and not developing reading habits (20.3%) also have a choice rate of more than 20%, which are intertwined and affect each other, making reading a "luxury" that many people do not want to touch or cannot touch.
05
Fragmented reading is pronounced Bedtime reading is common
Ninety percent of the readers surveyed use fragmented time to read, and only 10 percent say they will only read when they have a full block of time, and the most important way for this group of readers is to read paper books (61%). It can be seen that the prevalence of fragmented reading is not unrelated to the popularity of online/e-reading.
76% of the readers surveyed have their own preference for fragmented reading scenes, of which 60% regard the golden reading time before going to bed at night, and 30% choose lunch break. Office workers are also more adept at using commuting to ride, waiting for duty and other opportunities for fragmented reading.
06
Online novels became the most popular books
When asked what kind of books they usually like to read, 43.4% of the readers surveyed chose online novels, which has the highest selection rate compared with other genres. Readers who love to read online texts/novels are the more severe online/electronic readers, with 64.8% of them reading online as the main reading method, and more than half (51.4%) using e-books as the main reading method.
07
The average number of books in the household is 127.5, are you holding back?
In this survey, nearly 90% (88%) of the respondents had less than 200 books, 40% (40%) of the respondents had less than 50 books in their homes, and the average number of books stored in households was 127.5.
Why is it worth insisting on reading books?
A set of thought-provoking comics is worth a look!
Surveys and data analysis support | Lychee R&D
Part of the image source: People's Daily