Apple announced since the release of the iPhone 12 in 2020 that the new iPhone no longer comes with a charger and headphones, but in a minimalist package. It is called protecting the environment, but such an aggressive approach has also caused Apple itself a lot of trouble in recent years.
Recently, a court in the brazilian city of Goiânia ruled that Apple must compensate every iPhone buyer who did not get a charging plug for BRL 5,000 (about 6943 yuan). As soon as the news came out, it aroused the attention of many netizens, and #Apple was awarded 7,000 yuan per person by Brazil for not sending a charger.
According to Article 39 of the Brazilian Consumer Code (CDC), "bundling" is an abusive and prohibited practice in Brazil, so it is not allowed to sell mobile phones and chargers separately. As a result, Apple was ruled out of the case after selling the iPhone model and charger to a consumer in the city of Goiânia.
According to Fernando Capez, head of consumer group Procon-SP, Brazil fined Apple $2 million last year as punishment for violating consumer laws and disrespecting Brazilian customers. The consumer protection agency said Apple violated Brazilian consumer protection laws by not providing a charger in the device's packaging.
Apple has previously responded that many customers already have chargers at home, coupled with the environmental benefits of removing chargers, but also greatly reducing the footprint of the entire iPhone box. No packaging adjustments have been made to this.
The iPhone does not send a charger, Apple is not the first time to be punished, what is Cook?
Some experts believe that although Apple is an environmental leader in the mobile phone industry, the elimination of chargers and headphones is one of the many attempts it is making. But Apple's elimination of chargers and headphones when selling iPhones also costs a small means of compression, which is nominally for environmental protection, but in fact for greater benefits.
According to the Daily Mail, Apple has sold more than 190 million iPhones worldwide since apple announced this move in 2020. The total revenue from the elimination of chargers and headphones, combined with reduced shipping costs, can reach £5 billion ($6.5 billion), with an estimated £225 million coming from accessory sales.
In other words, Apple saved at least 5 billion pounds, or about 41.45 billion yuan, by canceling accessories such as chargers. This is also why Apple would rather be fined in some countries than continue to send charging heads.
For #Apple was awarded 7,000 yuan per person by Brazil for not sending chargers,# many netizens directly called it beautiful! Reducing allocation in the name of environmental protection is essentially an act of infringing on the rights and interests of consumers. Domestic mobile phone manufacturers have been broken by Apple, but the good thing is that it is not completely bad, at least there is a plan that allows choice.
There are also many netizens who said that they can not compensate me? I don't know when I can be tough in China... Won't pay it back, stand up once!
What do the friends think about this?