In recent years, with the continuous impact of some small pure trams in China, the cheaper "old man music" on the market, that is, the old scooters, low-speed electric vehicles are becoming less and less, replaced by some regular micro-electric vehicles that look like "old man music", mushrooming on the market, these models are low in price, sales are very good, Wuling Hongguang MINI EV is a typical representative.
For example, in March, among the top 15 new energy cars in terms of domestic sales, there are several small pure tram products, the first of which is the Wuling Hongguang MINI EV, which is the first in sales, with sales of 41,980 units in the month, continuing the best-selling trend of the model for a long time and becoming one of the best-selling models in the domestic new energy vehicle market.
Why the sales of these models can be so good is actually a deep-seated problem. Some netizens have said a point of view before, that is, models like The Wuling Hongguang MINI EV can sell well, which is the carnival of the poor. To a large extent, we do not agree with such a view, but it is true that because the price of these models is relatively low, the threshold for purchase will be lower, and many consumers who are relatively small in terms of vehicle budget have the opportunity to buy regular passenger cars that can be legally on the road.
For example, Wuling Hongguang MINI EV, the starting price before the price increase is 28,800 yuan, in contrast, in the era of fuel vehicles, it is basically impossible to buy a new car at such a price, but in the pure tram, you can buy a new car that can be on the road normally and can shield the wind and rain.
So we have always believed that these relatively low-priced, relatively small size electric vehicle products, can get very good sales, the main reason is still leveraged a large number of consumer groups, this part of the consumer group is those who can buy cars, or not buy cars.
No matter where we are, there are always some people around, and the income is OK, but it is not to buy a car, because in their view, public transportation is very convenient, or the daily traffic range, with bicycles, two-wheeled electric vehicles or even walking can be covered, so buying a car is not tight. And many times, buying a car means spending a lot of money every year, such as paying insurance costs, as well as fuel, parking fees are also needed to spend, driving in many places, parking is still very inconvenient, which makes some consumers who can afford to buy a car choose not to buy a car, and not buying a car will not affect their travel.
But on models like the Wuling Hongguang MINI EV, the views of this part of the consumer have changed. First of all, models such as the Wuling Hongguang MINI EV are very cheap, and the price before the price increase is only 28,800, which can be afforded by ordinary families and adults. The minimum mileage of this car is only 120 kilometers, and everyone has no hope for this car to run long distances, so there is no disappointment, only driving in a small range, there is no endurance anxiety.
The key problem is that models such as the Wuling Hongguang MINI EV are very small in size, whether it is driving on the road or when you need to stop and reverse, it is easier to drive, especially when parking, a little bit of space, you can stop the car.
And this car supports mains charging, that is, 220V household power charging, which actually reduces the cost of charging, neither need to install charging piles, nor to go to the outside fast charging station for charging, the price of mains is still relatively low, this pure electric model, basically do not need maintenance, so the use of this piece, is also very controllable.
In fact, we can see that if you are in some second- and third-tier cities, urban and rural collection departments and even rural areas, you can buy a car or not buy a car, in fact, Wuling Hongguang MINI EV, a low-cost, easy-to-use micro-electric vehicle, reflects its advantages. Therefore, the sales volume of Wuling Hongguang MINI EV can be very high, and the sales momentum in the sedan market has been relatively strong.
Of course, the popularity of Wuling Hongguang MINI EV does not represent the direction of the future development of domestic new energy vehicles. On the contrary, new energy vehicles must be developed in depth, that is, in the price range of 100,000-200,000, to replace the market share controlled by fuel vehicles, this price range is the mainstay of domestic automobile sales. From the current point of view, Wuling Hongguang MINI EV such as 50,000 or less pure electric models sales excellent, more than 200,000 pure electric models, such as BYD Han, Xiaopeng P7, Weilai ES6, Tesla Model 3/Y and other models sales are also very good, but 10-20 million pure electric models, but there is a collective decline, with the way of pure trams, open 10-200,000 just need market, the difficulty is still relatively large.