In the digital age, everything is interconnected, and the world seems to be within reach. Interestingly, however, the "islandized" state of contemporary young people is contrary to this premise, but even so, their exploration of a more enthusiastic and more refined lifestyle has never stopped, and the resistance has once again emerged - the development of the supply chain and the uniformity of marketing methods, even the rapid development of the automotive industry is difficult to see a "clear stream", no one is willing to accept assimilation, naturally reject homogeneous products.
The car is actually a very important prop for young people to get rid of the "island survival", it can take us to the places we want to go, to meet the people we want to meet, and an uncompromising and uncompromising product seems to have become a kind of just need. So Changan Automobile put out a gift created with heart and affection: Changan LUMIN!
Changan LUMIN, designed to refresh the industry standard
Most Chinese consumers have a bad impression of mini cars, what is slow, poor quality, driving arbitrarily, these negative impressions are actually due to the "old man's music" that is not legal and compliant. With the layout of the micro-electric vehicle market by major automobile manufacturers in recent years, this situation has improved, but the prejudice against micro-electric vehicles is still deeply rooted, to put it bluntly, it is still a product problem.
The problems of micro-electric vehicles are nothing more than three aspects: design, configuration, and quality. Many micro-electric vehicles are designed bloated and monotonous, the configuration is almost zero, the quality is worrying, only rely on the price to attract consumers, manufacturers will be, consumers will be, the healthy and long-term development of the industry is not a good thing. Changan LUMIN, with the complete refresh of the design experience, quality and safety, pure electrical product control three industry standards, led us to officially enter the era of boutique travel.
Here we may also wish to review, before Changan LUMIN, microelectric models more attention almost all from Hongguang MINI, although the product is constantly iterating, but there is no essential difference, the appearance of almost all the same square and rough, and, this kind of similar to the Macro design gene things must also be difficult to change, in the rapidly changing Internet era, throw away its aggressive marketing strategy, just by virtue of the same products will not make people aesthetic fatigue I marked here with a question mark.
The name Chang'an LUMIN comes from the French word "lumière", which means "light". The Changan LUMIN can also be disassembled into the words "Luxe luxury" and "Mini mini", in this regard, Changan LUMIN is more to become a "mini and exquisite" national travel boutique car.
Anthropomorphic style + exquisite treatment, design new
The first is the design experience standard, although the segment of micro-electric vehicles has not been popular for a long time, the models on sale have begun to be homogenized, and the design of Changan LUMIN is very innovative. The amazing thing is that no matter from that angle, there will be a sense that Changan LUMIN is watching you, this is because of the anthropomorphic design it adopts, the eyelid-like lamp eyebrows and the electric eyes composed of LED light groups that look like pupils, with a grille like a large mouth below, giving people a simple and cute visual look.
The body of Changan LUMIN can be said to completely get rid of the impression of the bloated and clumsy micro electric vehicle. The designer boldly adopted a wide-body design that had never been seen on a micro-electric vehicle, with a length, width and height of 3270/1700/1545mm, a wheelbase of 1980mm, and a size that surpassed that of its peers, even so, this car still looks small and exquisite. In addition, it is supplemented by a suspended roof, 14-inch closed wheels and hidden door handles, which add a sense of sport to changan LUMIN's rounded body. In the field of micro-electric vehicles, such design ideas are undoubtedly very novel, and also inject new vitality into the market.
In terms of cabin experience, the interior of Changan LUMIN follows a light luxury style that is quite popular with young people. The three-dimensional cut profile, the 10.25-inch central control large screen, the three-frame multi-function steering wheel, the parts of the capsule-shaped elements, under the high-gloss moonlight silver spray, these design elements make the entire cockpit look simple and refined. Changan LUMIN's seats are ergonomically designed wrapped comfortable seats, which are wrapped and supportive, and the comfort of the car is also guaranteed.
With "sparrow although small and complete" to describe The car experience of Changan LUMIN is the most appropriate, the 10.25-inch central control large screen integrates reversing images, mobile phone interconnection, intelligent voice and other functions, such as using mobile phones and car-machine interconnection, you can directly wake up the mobile phone APP by voice, to achieve online navigation, online music, video playback and other intelligent entertainment, in the same level of other models can not enjoy the function, Changan LUMIN can give.
Small and safe, take off the hat of "old man le"
In the "safety disaster area" of micro-electric vehicles, Changan LUMIN has also refreshed the quality and safety standards of models of the same level. In terms of passive safety, Changan LUMIN adopts a high-strength steel energy-absorbing body, which can effectively guide the transmission and absorption of energy during collision, and at the same time adopts 1.2mm thick high-strength steel at the front beam assembly, and the left and right doors are equipped with 1m long anti-collision beams to improve the safety of key parts.
Not only that, Changan LUMIN is equipped with the main and co-pilot airbags and side impact sensors as standard, and after detecting the side collision signal, it will immediately cut off the high-voltage power of the whole vehicle and eliminate the dangers of short circuit, fire, electric shock and so on. If you want to buy a micro-electric car, but do not want to give up the safety of traffic, choose Changan LUMIN.
High standard pure electric product control, Changan LUMIN can be expected in the future
Finally, and the most important part of pure electric vehicles, that is, pure electric product control standards, Changan LUMIN is also far beyond people's imagination of micro-electric vehicles. Changan LUMIN is based on Changan's new EPA0 pure electric platform, equipped with lithium iron phosphate batteries provided by international suppliers such as CATL, which will provide a variety of endurance versions. Through component protection, battery collision damage can be reduced, performance attenuation can be effectively avoided, and Changan LUMIN's battery has reached IP68 waterproof level, which can remain safe even if wading in water.
Changan LUMIN with Nbooster as the core of the expandable all-electric chassis system, the standard Nbooster intelligent braking system, daily travel can increase the energy recovery rate of 10-15%, the efficiency is much higher than other models of the same level, which will bring higher cruising range.
In addition to the product strength that has been shown, the most surprising and expected thing about Changan LUMIN is actually the three words "expandable", which means that sufficient operating space is reserved for subsequent product upgrades, and it also means that it can carry more battery life versions of the battery system.
Subject to the limited mileage, the current micro-electric vehicle use scene is framed within the city limits, and is only used to transport the city, pick up and drop off children, and hoard goods to buy vegetables, but this is not a compromise. If conditions permit, everyone wants to drive their own car to more and farther places. Micro cars in more than a decade ago is also a driving tool or even production tools for many Chinese families, to face extremely complex car scenes, and in today's direction of electrification, micro electric vehicles should also become a model with a wealth of car scenes, relying on an expandable all-electric chassis system, Changan LUMIN is ready for such a future.
Kanche said
At present, the major brands have poured into the micro-electric vehicle market, only to see the remaining dividends in the field, and want to take advantage of this heat to open up the market as soon as possible, but the products launched have gradually put the market into an impasse, the same shape, the same low-end configuration, the same extremely low quality, the heat is only the appearance, one day the market cools down, will only leave a chicken feather.
The emergence of Changan LUMIN has brought some different things to the micro-electric vehicle market. Whether it is a new and creative design, a level of configuration beyond the level and a pure electric product control with great potential, it is changing the stereotype of the public on micro-electric vehicles, and it is also breaking the deadlock in the category and breaking the market rule of "what bicycle is so cheap". Changan LUMIN hopes to make the micro-electric vehicle no longer a helpless and compromised choice, but can become a new choice for most people like the Chinese people loved SUVs ten years ago. Although the car is mini, the life it carries can be infinitely enlarged, and I believe this is the biggest vision of Changan LUMIN.