Since Beijing Automobile Manufacturing Plant invested in Shandong Fulu Group, which started with old scooters, the brand has two product technology lines with obvious differences. One is the off-road gene that is born, the BJ210 and BJ212 are indelible Chinese off-road models. Now, taking advantage of the rise of the hardcore off-road SUV trend, BAIC Manufacturing has decided to use the BJ212, which has been dormant for many years, in an attempt to reawaken the off-road gene through a replacement approach.
The other is the micro-electric technology empowered by Fulu Group, but unfortunately, the micro-electric models such as BAIC Kitten and Leopard 200 launched before have no sense of existence in the market. In fact, the results of repeated defeats have made BAIC Manufacturing and Fulu Group no longer have hope for this microelectric market. The promotion of new generations of products was in a state of discontinuation for a while.
Until the birth of the Hongguang MINI EV, it injected new vitality into the micro-electric market, allowing car companies to see that this neglected market has great potential. Under the temptation of double integration and low cost, followers followed, although this is only an appetizer for traditional car companies, but for those car companies that have just transformed from low-speed scooters to "regular army", it is a rare life-saving straw. So we can see that the "familiar" figures such as Reading, Yujie, and punk have appeared in the micro-electric market and have achieved more or less certain results.
BAIC Manufacturing was also late, and in January An released two micro-electric models, the S3 and S5, and recently declared the Yanling brand S3 micro-electric vehicle. This name feels like the name used by the older generation at that time, very old, and it is inevitable that there is a sense of disconnection in the market that is now oriented to fashion trends.
The shape is still the design style of the square box, which is quite similar to QQ ice cream, but the current micro-electric market is seriously homogenized, and the aesthetic has long been numb. In terms of body size, this car is a three-door, four-seater model with a length, width and height of 3162/1498/1585mm and a wheelbase of 2050mm. The power is equipped with lithium iron phosphate battery, the maximum power is 20kW, the maximum speed is 100km/h. The battery life reference is based on the data released before, and it will probably provide three battery versions of 120km, 170km and 200km.
The micro-electric market is now flooded with products, but the bulk of the market share is only in the hands of a few models. In the case of monks with more meat and less meat, whether it is brand power or product performance is not attractive enough Yanling brand S3, obviously the probability will become "cannon fodder" existence, it is no wonder that there will be netizens complaining that the production of this car is a waste of resources.