In the past two years, domestic off-road vehicles have gradually become a new industry hotspot. In particular, the Tank 300 became a sales star after its launch, stimulating other independent car-making forces to enter the market segment. In fact, the mainland has a hardcore off-road vehicle before, which has a history of more than 50 years, and the name "Big Brother" is well deserved. However, due to the slow frequency of replacement, the car failed to keep up with the development trend of the times, and thus could not set off waves among consumers. Now the new BJ212 is about to start again, causing many concerns from the outside world.
The appearance of BJ212's "unchanged for 10,000 years" has been criticized, and the too original retro style looks quite outdated. In order to show the determination to break the game, the new car has made drastic changes to the shape. It draws on the concept of Mercedes-Benz Big G part, adding a variety of sharp lines and tough structures, and the industrial texture is very strong. The oversized round headlight set is very eye-catching, and the fog light area is also added in the front bar part, and the sense of sophistication is significantly improved.
However, the side of the new BJ212 does not have too many surprises, or it is more old-fashioned, and the sports atmosphere is not strong enough. The new plum blossom shaped wheels are remarkable, adding a lot of urban look. In order to meet the preferences of different consumers, it has launched two versions of the model. One prefers a pickup style with an open-air bucket, while the other has a roof and takes the regular route. The three-dimensional taillight group at the rear of the car is not bad, and it is easy to detect after lighting. The small backpack style spare tire highlights the attributes of the off-road vehicle, which will be recognized by many friends.
Current models
Compared with the exterior, the interior part of the new BJ212 has also been partially improved, but the effect is a bit unsatisfactory. The interior configuration of the new model is quite simple, and a large number of plastic materials are filled in, which is not only a general sense of grade, but also a peculiar smell problem is difficult to solve. And its scientific and technological attributes are indescribable, contrary to the current trend of touch screen. The new car is to add an embedded central control screen, and replace the circular air conditioning outlet and add a lot of chrome decorative elements, but the overall lack of competitiveness.
In terms of power, the new BJ212 is a city to be pulled back. It cancels the original 1.5T engine, but distinguishes between three specifications, namely 2.0L self-priming engine, 2.0T and 2.4T turbocharged engine, attracting the attention of more consumer groups with a variety of choices. Of course, if you can add a light mix system or launch a plug-in version, then the overall appeal of the car will be even better. However, considering that the price of the current model is relatively low, it is estimated that the price of the new BJ212 may rise.
In the end, as an old car with a history of more than 50 years, although the outside world has different praises and criticisms of BJ212, its long development history is still awe-inspiring. But in the automotive industry, the law of the jungle is the unchanging truth. In the face of the ever-changing torrent of the times, BJ212 is obviously not fully prepared to deal with it, and the frequency of replacement is significantly slower than that of its opponents, resulting in its inability to achieve a breakthrough in sales.
In fact, the new BJ212 can only be regarded as a barely qualified new work, which has greatly adjusted the appearance part and the power system is more abundant and diverse. But with "face", its "inside" is almost the same as before. Now everyone pays special attention to the interior configuration when buying a car, but the car still does not have insight into the latest market demand, and it is estimated that it is still difficult to set off waves after the listing.