Preface
Recently, the price of pork has fallen all the way, and there has even been a "pork lotus root vegetable price ratio"; The price of eggs, which had been high before, also continued to fall, and even fell below the "eggshell cost". The sharp decline in the price of meat and egg products is affected by the increase in the supply of live pigs on the one hand, and the decline in consumer demand on the other hand. In the current situation of plummeting pig prices and falling egg prices, oversupply and sluggish consumer demand are intertwined, resulting in a certain chaos in the meat and egg products market.
1. Oversupply has become a "roadblock" in the meat and egg products market
Recently, the continuous decline in pork prices has become a hot topic in the market, and the decline is still ongoing. According to monitoring data, the wholesale price of pork has fallen for many weeks, and there has even been a phenomenon of "pork lotus root vegetable price ratio". At the same time, the price of eggs has continued to fall, and the wholesale price of eggs in some places has fallen below the "cost of eggshells".
The sharp decline in the price of meat and egg products is partly related to the current increase in the pig inventory. With the strong support of national policies, the confidence of pig breeding has been improved, and farmers have generally increased the scale of breeding. Moreover, with the gradual control of the African swine fever epidemic, the production environment of pigs has also been effectively improved, and the number of pigs has increased significantly.
The increase in the pig herd has directly led to a significant increase in the supply of pork, and this growth momentum is still continuing. In the case of a significant increase in supply, if the purchase demand of consumers is not increased accordingly, there will naturally be a certain oversupply of pork in the market.
In addition, the oversupply of meat and egg products in the market is also related to certain structural problems. For quite a long time in the past, the mainland's agricultural development has always been more focused on "grain and agriculture," and the development of livestock and poultry breeding has lagged behind. With the continuous improvement of the country's "lean meat" demand, the traditional breeding model has been difficult to adapt to the changes in market demand, and high-fat and high-cholesterol pork has gradually lost its competitiveness in the market.
Therefore, the current oversupply situation in the pork market is also related to the unreasonable product structure. In this context, how to effectively resolve the problem of oversupply in the meat and egg products market has become a "difficult problem" in front of relevant departments and enterprises.
2. The decline in consumer demand highlights the "sensitive period" of the market
In addition to the problem of oversupply, another "obstacle" in the current meat and egg products market is the decline in consumer demand. In recent years, with the sustained development of the mainland's economy, the income level of the masses of the people has been raised to a certain extent, and the residents' concept of consumption has also undergone certain changes.
In this context, meat and egg products have always been the "darling" of residents' tables, and the consumer demand in the market has always been very strong. Especially during some traditional holidays or major events, the consumption of meat and egg products will increase significantly.
However, the recent market performance is somewhat unexpected, the original decline in pig prices, should play a certain role in the consumer market "stimulus", but the consumer market reaction is not obvious, meat and egg products consumer demand has declined to a certain extent.
To a certain extent, the decline in consumer demand has a certain relationship with the current macroeconomic situation. Recently, the National Bureau of Statistics released economic data for the first quarter, although the mainland economy still maintained a relatively stable growth trend, but the growth rate has slowed down, and the performance of some economic indicators is not particularly ideal.
In the case of slowing economic growth, some problems of consumption upgrading have also begun to emerge, residents' consumption concepts have changed to a certain extent, and the overall consumer market has seen a certain degree of "wait-and-see" atmosphere. In such a situation, residents' consumption expenditure in daily life has also seen a certain degree of "contraction", and for some non-rigid goods, consumers' willingness to buy is not particularly strong.
As a "necessary" product in life, meat and egg products are affected by consumption upgrading at the same time, but also by the consumption wait-and-see sentiment, and the "sensitive period" of the consumer market is very obvious. In this context, even if the price of meat and egg products falls sharply due to the decline in pig prices, it will not effectively stimulate the consumer market, but will exacerbate the problem of oversupply in the market.
3. How to effectively resolve the "dilemma" of the meat and egg products market
The current "dilemma" in the meat and egg products market is affected by oversupply on the one hand, and the decline in consumer demand on the other hand.
# 1. Promote the restructuring of the agricultural industry and reduce oversupply
At present, the problem of oversupply in the meat and egg products market is related to the irrational structure of the agricultural industry to a certain extent, and if we want to effectively reduce the oversupply, we need to adjust it from the source.
Relevant departments can introduce some policies and measures to impose certain restrictions on traditional livestock and poultry breeding, encourage farmers to change to green and organic farming, and promote the structural reform of the agricultural supply side. At the same time, we can also increase the technical research and development support for the livestock and poultry breeding industry, promote the development of the aquaculture industry to ecology and intelligence, improve the quality and safety level of livestock and poultry products, and increase the added value of products.
# 2. Strengthen market monitoring and guide consumer demand
While dealing with the problem of oversupply, it is also necessary to guide consumers to form a scientific and healthy diet concept and promote the healthy development of the consumer market.
By strengthening market monitoring and early warning, timely grasp the supply and demand information of the market, carry out targeted publicity and guidance work, promote consumers to establish a scientific dietary concept, guide them to rationally match diets, and consume meat and egg products in moderation.
# 3. Encourage enterprises to innovate and meet diversified consumer needs
At present, the consumer market has entered the stage of consumption upgrading, consumers have higher requirements for product quality and taste, enterprises need to increase R&D and innovation, and launch more meat and egg products to meet market demand.
Enterprises can be encouraged to increase investment in product research and development, launch lean and organic meat products, and develop more healthy, nutritious and convenient meat and egg products to meet the diversified consumption needs of consumers.
# 4. Improve the supervision mechanism to ensure product quality and safety
Under the current situation of food safety is still severe, all links can not be slack, and it is necessary to strengthen the supervision of meat and egg products throughout the process, severely crack down on illegal additions, use of illegal drugs and other illegal acts, and effectively ensure the quality and safety of products.
It can establish a sound traceability system, improve the traceability and traceability of products, strengthen the supervision and inspection of breeding and processing, improve the quality and credibility of products, and enhance consumers' trust in meat and egg products.
# 5. Increase residents' income and promote consumption upgrading
At present, there is a certain degree of "wait-and-see" atmosphere in the consumer market, which is also related to the slowdown in the growth rate of residents' income, and if we want to effectively promote the development of the consumer market, we need to start from the structural aspect to increase the disposable income of residents.
Through certain tax policies and financial subsidies, the income distribution structure can be appropriately adjusted, so that more people can share the fruits of economic development, stimulate their intrinsic demand for consumption, and promote the development of the consumer market in a more diversified and high-quality direction.
epilogue
The current sharp drop in pork prices has indeed brought certain "benefits" to the lives of residents, but the problems contained in this are not all smooth sailing. Only through the joint efforts of the whole society can we effectively resolve the current problems and promote the development of the meat and egg products market in a healthier and more sustainable direction.