Recently, domestic passenger car sales announced the sales data for September. Affected by multiple factors, the traditional "Golden Nine" peak season performed poorly, with retail sales in the passenger car market reaching 1.582 million units, an increase of only 9.1% from the lowest August in the third quarter. In stark contrast, the new energy vehicle market performed well. Among them, the sales of pure electric vehicles increased by more than 50% year-on-year, accounting for half of the passenger cars; hybrid model sales also showed a good momentum. New energy has become the new favorite of the automobile market. However, the new energy market provided a bright spot, with retail sales reaching 334,000 units, up 33.2% year-on-year.
Chinese brands have a strong performance in the luxury electric vehicle field, with more than 500,000 units, and for the first time in the history of Porsche Taycan Taycan China brand luxury luxury electric vehicle sales, Gaohe Automobile topped the list. Geely's new generation of GX5 and new generation volvo E70 are also the dark horses on this list, with more than 30,000 vehicles and 145 million yuan respectively topped the list. Red Flag also did not live up to its bill, in the third Mercedes-Benz and Audi with the E-HS9.
Gaohe Automobile peaked for the first time, which is of great significance to Chinese car brands. At present, China has become the world's largest automobile market for more than 10 consecutive years, which is a well-deserved automobile power. However, China's automotive industry as a whole is still in its infancy, and problems such as weak independent innovation ability and insufficient research and development capabilities seriously restrict the sustainable development of China's automobile industry. This has also made many Chinese car companies look forward to sighing. How can we go from big to strong? But to achieve the transformation from "big" to "strong", the path is high-end brand. The development of advanced technology will not only help to enhance the image of Chinese auto companies, but also help China to move from an "automobile power" to an "automobile power".
In recent years, with the continuous improvement of China's scientific and technological strength, young users' superstition of foreign brands has gradually decreased, and they are more and more interested in new brands with personality and communication skills. As a result, more and more automakers are focusing on creating local brands that meet their needs and characteristics. Among them, Gaohe has attracted the attention of many consumers with its unique marketing strategy. What is Gaohe? Simply put, it's a brand! As a car brand that "creates with users", Gaohe did not produce the first Volkswagen car, hiPhiX, behind closed doors, but established direct communication with users through mobile apps to tailor and optimize products for China's high-end consumer groups.
At the same time, Gaohe and Hongqi can gain a firm foothold in the market of more than 500,000 luxury electric vehicles, and also benefit from the historic opportunities brought by the "new four modernizations" cars. At present, intelligent networking has become the standard of luxury cars. In the field of intelligent networking, Hi NI (automatic driving) is one of the most important technological trends in the future, and it is also a bottleneck that must be broken through in the development of China's automotive industry. The high-tech new energy vehicle is a star car launched in line with this trend. Gaohe integrates the world's leading resource advantages, leading H-SOA super-body electrical and electronic architecture, realizes the separation of software and hardware, and realizes iterative upgrading through independent learning. Pioneering forward-looking technologies such as PML programmable intelligent headlights + ISD intelligent interactive lights, intelligent wing spread doors, and revolutionary high-performance dynamic chassis also provide this car with "hard core strength" to compete with top foreign luxury brands.
In May this year, after the official delivery of Gaohe HiPhiX, it became a dark horse in the luxury electric vehicle market, setting off an uproar. HiPhiX has been growing rapidly for four consecutive months, especially in September, which grew by 36.7% month-on-month. At present, it has delivered more than 100 cities in the country. This includes first-tier cities such as Beijing, Shanghai and Guangzhou, as well as second-tier cities such as Shenzhen, Wuhan, Chengdu, Chongqing and Nanjing, as well as some third- and fourth-tier cities. These cities are mainly caused by greater environmental pressure. At the end of August this year, Gaohe began to fully deliver the 4-seat version of the high-end model, which is currently priced at 800,000 US dollars, which is the highest priced new energy intelligent car among Chinese brands.
Looking back at the rapid development of China's automobile industry in the past 30 years, the upward exploration of independent brands has never stopped. From independent innovation to joint venture cooperation, and then to today's "going out" strategy, "going out" has become one of the important means and important ways for domestic car companies to seek global competitive advantage and achieve sustainable development. In recent years, independent brand enterprises have frequently made efforts. This time, the rise of Gaohe has brought a new dawn to the high-end rise of Chinese auto brands, and only when China's strength in the high-end market is getting stronger and stronger, can China's auto industry truly stand out from the era of big and strong.