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When it comes to China's most successful autonomous car companies, Great Wall Motors can definitely come to the forefront. To explore the secret of Great Wall Motors' success, it is inseparable from the shaping of the Haval brand. But to ask who has achieved the Haval brand, it is none other than the Haval H6. There is no doubt that the Haval H6 can definitely be called the longest and most successful model in the history of Chinese automobiles.
As we all know, the Haval H6 is of great significance to Great Wall Motors. In the past 10 years, haval H6 has achieved the glory of Great Wall Motors, and witnessed and led the rapid development of China's SUVs. From the launch of the first generation of Haval H6 in 2011 to 2022, Haval H6 has gone through 11 years of history. It is particularly worth mentioning that from 2013 to 2021, the Haval H6 won the annual sales championship in China's compact SUV market for nine consecutive years, with cumulative sales of nearly 4 million vehicles. It can be said that without the success of the Haval H6, there would be no great wall motor's current market situation.
However, in 2022, the sales of Haval H6 have declined significantly. Since February this year, Haval H6 sales have continued to plummet, and the title of pin has been taken away. According to the data of the Association, Haval H6 sales in February fell by 39.5% year-on-year, only 18790 vehicles, inferior to BYD Song and Honda CR-V, sales slipped to third place; sales in March plunged 43.7%, only 19303 units, inferior to Tesla Model Y, BYD Song and Changan CS75 family, continued to slide to fourth place.
Slipping from the top of the SUV sales charts for two consecutive months, this has never been the case in the past few years. You know, Before the Haval H6, not only firmly dominated the sales champion, but also significantly ahead of the opponent in terms of sales performance. Now, from the national god car Hahafer H6 that lost the championship throne, what is wrong?
This year, all car companies have been affected by the epidemic and the supply of parts, resulting in a decline in production and sales, and their lives are quite difficult. The same is true of Great Wall Motors. In February, Great Wall Motor's new vehicle sales were 70,792 units, down 20.5% year-on-year. In response to the reasons for the decline in sales, Great Wall Motors explained that it was mainly due to the Spring Festival holiday and the insufficient supply of body electronic stability systems (ESP) produced by Bosch Automotive Components (Suzhou) Co., Ltd. Recently, the relevant person in charge of Great Wall Motors also said that due to the impact of the epidemic in Shanghai, Jiangsu, Jilin and other places, many parts suppliers of Great Wall Motors have been affected, resulting in limited production capacity of the factory, but the factory has not stopped production.
In the era of fuel vehicles, Haval H6 can be said to have defeated all opponents, whether independent or joint venture, all under the horse, alone and defeated, but it is difficult to seek a defeat. On the other hand, the real reason for the decline in haval H6 sales seems to be not only the epidemic and the supply of parts, but also the changes in the general environment of the car market.
First of all, the surge in oil prices has led most people to further increase the weight of economy when choosing a car, considering that the measured fuel consumption of the Haval H6 is not outstanding, so the Song DM-i and the pure electric Model Y easily pushed the Haval H6 off the altar. Secondly, in order to further clarify the hierarchy between models, the 124kW high-power version still exists only on the third-generation Haval H6, and some models are still equipped with a 110kW low-power 1.5T, which has no advantage over the CS75PLUS. The lack of aggressiveness in product power may also be another key to the decline in sales.
Moreover, leaving aside the impact of the epidemic on production capacity, in fact, the competitiveness advantage of H6 products has long been much worse than before, and the gearbox is abnormal, such as poor sound insulation, such as higher fuel consumption... Coupled with the previous incident of "suspected false propaganda of 5G expansion capabilities", you can think that the Haval H6 is not as good as imagined. On NVH performance, it is not as good as Boyue PRO; on acceleration, it is not as fast as Changan CS75 PLUS; on fuel consumption, it does not have Chery Tiggo 8 fuel savings. According to the current trend, the champion status of Haval H6 will be difficult to maintain, and with the emergence of new energy, the era of Haval H6 may be gone.
Car World Perspective:
As the saying goes, sail against the current, if you don't advance, you will retreat. At present, the general trend of the automobile market is not new energy. The process of electrification and electrification of automobiles is far faster than expected. For the former SUV carrier Haval H6, it is not only necessary to face the squeeze of new energy models, but also to face the catch-up of sibling brands and models of the same level. In this and other trades, if you can't do timely iteration, keep iterative, and constantly improve product strength, Mo said that losing the championship throne, is eliminated by the market is not alarmist. Finally, Xiaobian asked all netizens, do you think the Great Wall Haval H6 can return to the SUV championship throne? In today's rapid development of new energy vehicles, is there more opportunity left for the Haval H6?