It is rumored that Volkswagen intends to launch electric pickup trucks in the United States, hoping to increase Volkswagen's market share in the North American market when electric vehicles are gradually becoming a trend. Due to the popularity of pickup trucks in the United States, the competition between car manufacturers is quite fierce, Ford, Chevrolet and Ram are all familiar car factories in the local area, and Tesla has also launched an electric pickup truck Cybertruck in the United States; if it can successfully enter the North American pickup truck market, it will be a key step for Volkswagen's future development in the United States.
Volkswagen is interested in the pickup truck market and unveiled the Atlas Tanoak pickup concept at the 2018 New York Auto Show
Volkswagen has been planning for the development of pickup trucks for 4 years, and unveiled a concept car called Atlas Tanoak at the 2018 New York Auto Show, which is equipped with a 3.6-liter V6 engine, 8-speed automatic transmission and four-wheel drive system, with a maximum horsepower of 280 horses. Volkswagen has not yet revealed the details of the electric pickup truck, and everything is still under preliminary discussion.
Volkswagen and Ford work closely together, is the new electric cargo card associated with the F-150 Lightning?
As early as 2019, Volkswagen has cooperated with Ford, announced the 2nd generation Amarok design drawing for the first time in March 2020, and used the Ford Ranger platform to create a new generation of Volkswagen Amarok. The Ford F-150 Lightning is also about to be launched in North America, whether Volkswagen will also cooperate with Ford again to develop electric pickup trucks based on the F-150 Lightning, it remains to be revealed.
There are many competitors for pickup trucks in North America, and pickup trucks will be oriented towards electrification in the future
With the trend of electric vehicles, the pickup trucks of various car manufacturers have gradually turned to electrification, getting rid of the existing impression of fuel consumption and large exhaust of pickup trucks in the past. According to the news, Rivian's R1T and pickup truck Hummer EV are in mass production, Ford F-150 Lightning is also about to launch, and it is expected that Chevrolet will launch Silverado EV in 2023; many car manufacturers have made electrified layouts, making the future North American electric pickup truck competition will become more and more fierce.
Scott Keogh, CHIEF EXECUTIVE OF Volkswagen USA, said in an interview that the development of electric pickup trucks is a rare opportunity to seize the North American market. However, considering the current pickup truck market in North America, it will be a challenge to successfully break in, after all, there are already many pickup truck factories in the local area, and even many car owners are loyal to some brands; therefore, Volkswagen is also considering the possibility of developing pickup trucks in North America, and everything will not be known until Volkswagen officially announces the final result.