Good looking, unique and practical
Video: Car industry talk
Edit: Mei Mei
Now electric vehicles, less than 100,000 sell well, more than 200,000 people buy. Electric vehicles in the range of 100,000-200,000 sell less. Some people vividly describe this market feature as a dumbbell type.
So, what is the reason behind this market characteristic? Is it that car buyers with a budget of 100,000-200,000 generally do not want to own an electric car? Or is it that the electric car at this price point today can not meet them?
I put the question here first, and everyone will watch the following new car test drive video in a while, and there may be an answer.
In my opinion, whether people buy electric cars or not is not differentiated by the price range of cars. The car does not change its properties as a means of transportation because it is a fuel vehicle or an electric vehicle.
There is a saying that goes like this: a basic goal of marketing is not to create demand, but to make people realize that demand exists. To put it simply, if a car company builds an electric car that meets the needs of 100,000-200,000 car buyers on a budget, then they will naturally buy it.
I think that the BYD Yuan PLUS that was test-driven this time is such an electric vehicle.