With 936172 vehicles delivered worldwide in 2021 and 310038 deliveries in the first quarter of 2022, it's safe to say that Tesla is doing better than ever.
However, Pieter Nota, BMW Group's head of sales, confirmed that the unique selling points of Tesla products are gone, "for a long time, Tesla has its own unique selling points, and now it is over." ”
This is likely to be true, but with the Berlin plant and the new plant in Texas on production, 2022 will undoubtedly be another record-breaking year for Tesla. But what's next?
How to surpass Tesla's dominance, BMW will launch a series of new models next. A few days later, as a competitor of Mercedes-Benz EQS and Tesla Model S, bmw i7 will usher in a global debut.
At the end of 2022, the BMW iX1 will be launched as an electric version of the next generation of BMW X1, in 2023, the smaller i5 will be launched as an electric version of the next generation 5 Series, in addition to the entire BMW Group will also launch the electric MINI and Rolls-Royce Spectre next year. In the Chinese market, BMW also recently launched an exclusive i3 model, that is, the pure electric version of the BMW 3 Series.
BMW is accelerating its electrification transformation to counter Tesla. BMW CEO Chiptzer expects demand for electric vehicles to continue to grow, so the company is preparing to make the most of existing capacity.
Previously, the BMW Group expected electric vehicles to account for 50% of sales by 2030, but Pieter Nota believes that this goal will be achieved soon, "we can achieve this goal earlier." ”
Although the momentum of electric vehicles is very strong, BMW does not intend to give up the internal combustion locomotive, they believe that globally, electric vehicles will not become the mainstream of all markets, after all, it is more expensive than gasoline vehicles, charging infrastructure is not perfect, so BMW has developed the latest fuel engine that meets euro 7 standards.
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