Television stations in traditional culture programs
How exquisite can be the Service Path
In recent years, a series of cultural programs with humanistic feelings such as "Chinese Poetry Conference", "Chinese Folk Song Conference" and "National Treasures" have become popular one after another, and the programs launched by CCTV and satellite TELEVISION stations in traditional festivals have not only achieved a double harvest of ratings and word of mouth, but also set off a wave of enthusiasm for promoting Chinese aesthetics.
Driven by this boom, various TV stations have deeply cultivated traditional culture, under the influence of Hanfu culture and Hanfu revival movement, the design of traditional cultural programs has become more and more refined, whether it is fabrics or designs are becoming more and more exquisite.
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CCTV Variety Channel of the Central Radio and Television Corporation has launched a large-scale costume culture program "Yishang China", which focuses on the beauty of clothing with the theme of clothing, and strives to create an aesthetic mood and aesthetic expression of Chinese costumes through rich artistic creativity and youthful vision. The program has received strong support and response from the Central Academy of Fine Arts, the Chinese Academy of History, the Central Committee of the Communist Youth League, the China Silk Museum, the China Oriental Performing Arts Group, the China Animation Group, Tencent Cultural and Creative And other institutions, and is accompanied by Chang Shana, Zhong Chengxiang, Fan Di'an, Pan Lusheng, Yan Jingming, Zhong Jun, Zhao Feng, Guan Zhengwen and other art consultants. From the front of the stage to behind the scenes, a bold artistic crossover and brilliant aesthetic collision unfolded.
The first program of "Yishang China" presented just as producer Li Sisi expected: "Find beauty in history, guard beauty in the heart of ingenuity, and show beauty in the creation of performances." Tell the Chinese story in the costume and absorb the spiritual nourishment of Chinese aesthetics. To carry forward the excellent traditional Chinese culture, we need not to forget the original, absorb the outside, and face the future. Pass on the truth, goodness and beauty, and pass on the values of upward goodness. ”
In addition to the programs that professionally display the beauty of the costume chapter, other programs also pay special attention to the design of the costume in the process of promoting traditional culture. Henan Satellite TV, which is popular throughout the network because of its national style and traditional culture programs, is a good example.
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In the "Tang Palace Night Banquet" dance that was previously screened on the whole network, 14 female dancers perfectly presented the traditional cultural image of the Tang Dynasty on the stage with graceful and graceful dance postures.
In "Tang Palace Night Banquet", in order to reflect the plump image of Tang Dynasty girls, the actors wear sponge-stuffed jumpsuits, with cotton in their mouths, and the two crescent-shaped makeup at the corners of the eyes also fully reproduce the "oblique red" of the female facial trend makeup that was popular in the Tang Dynasty.
"The sideburns want to be fragrant and snowy, and the clothes are fragrant and the shadows are sheng Tang." The actors wore a Tang Dynasty chest-length skirt with a red-green contrast, inspired by a group of Tang Sancai music figurines in the Henan Museum, and the actors wore a red-green "contrasting" Tang Dynasty chest-length skirt.
"The skirts of the Tang Dynasty were so long that the skirt waist was tied very high, and the body below the chest was all shrouded in a wide skirt, which made the woman's figure stand tall." Skirts were widely worn in the Tang Dynasty, and the popularity rate was very high, not only for members of the royal family, but also for folk women. Nowadays, from paintings such as "Lady of the Hairpin Flower" and "Lady You Chuntu of the Kingdom" and historical documents, we can see the important role of the skirt in the costume of the Tang Dynasty. The design of the skirt is gorgeous and beautiful. 'Long skirts with ducts' reflect this fashion.
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Another out-of-the-loop program of Henan Satellite TV is the "Underwater Roselle Dance" "Prayer" displayed in the "Dragon Boat Wonderful Tour". In Cao Zhi met Luo Shui, the land of Luoshen, a female dancer, with a beautiful underwater dance, perfectly reproduced Cao Zhi's famous passage "Luoshen Fu" who "monopolized the world's eight talents".
"Fly like a dragon."
"If you stand tall with a light body, if you will fly but not fly."
"The body is swift and flying, and the body is like a god"
"Ling Bo micro-steps, Luo Socks dust"
"Turn the essence, shine the jade face."
The dancers' costumes are based on the Dunhuang murals, which integrate the elements of "Dunhuang Feitian" in the murals, considering the characteristics and beauty of the costumes, and not being able to bring a greater burden to the dancers' movements. Roselle in the water reproduces the style of the goddess in the water. Colorful roselles dance in the water, light as swallows, the water dances with it, the clothes flutter; the sleeves dance, the skirt turns around; the water and milk are fused, and the silk is entangled.
Behind the upsurge caused by the traditional culture program and the costumes and makeup in them is the inheritance and development of the traditional Chinese culture by the main creative team. Clothing and makeup are part of traditional Chinese culture. Chinese costumes contain culture, history, science and technology, aesthetics and other contents, and are a cultural system with rich connotations, profound meanings and complete systems.
Culture is about heritage, as is dress and makeup. Today, whether it is a traditional cultural program or a catwalk costume catwalk, the hairstyle and makeup have many references to traditional makeup, which has changed the casual and cheap stage costumes in the past, highlighting the high-end Chinese aesthetic and cultural self-confidence.
This also shows that the charm of traditional culture and clothing originally exists, but it needs new thinking interpretation, new technology integration, and new media communication to let people re-recognize its value and show its charm. What we hope is not to let the traditional makeup stay in the old paper pile and stay on the ancient murals for a long time, but to make the traditional costumes better integrate with the current life, to be honest and innovative, and to better blossom and bear fruit on the basis of retaining traditional characteristics. In their traditional cultural programs, various television stations pay special attention to the elegance of costumes, and have made outstanding contributions to the dissemination of traditional costumes.
Copywriter: Cheng
Edit: Junjun
Artist: Rongzhi
Review: Hanfu Generation
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