Looking back at the development of MPV models, since the beginning of their appearance in the market, it can be said that every decade there will be a very representative model. In 1983, the emergence of the Great Jie long creatively introduced the concept of MPV, and in that year, with sales of 210,000 units, all car companies set their sights on the MPV market segment. In 2002, the birth of Alpha made it more important to pay more attention to luxury and comfort in addition to American MPV. In 2014, the new Mercedes-Benz V-Class showcased German luxury to users around the world with the heritage of traditional luxury brands. In 2021, GAC Toyota will produce Xena, which has a dominant positioning in the North American market. By the way, let's not forget the Evergreen Buick GL8 in the Chinese market since 2000.
Since selling nearly 2.5 million units in 2016, it has been declining year by year, and in 2021 it reached a six-year all-time low of 1.079 million units. But both users and analysts face this segment and say that this category is not without a market, but it lacks a real sense of good products to solve the pain points of users' needs - the real sense of comfort, quietness, and safety.
Although MPV sales have declined year by year in the past few years, if you look at the composition of the data, you will find that the real impact is the low-end models below 100,000 yuan, and the market segment of 200,000 yuan or even more than 300,000 yuan has not shrunk, but has a gradual upward trend. It is in this context that Lantu Dreamer recently opened a pre-sale. The starting price of 380,000 yuan for the seven-seat version and 600,000 yuan for the four-seat customized version directly locks competitors into joint ventures or imported high-end models such as Buick GL8 Avenir, Mercedes-Benz V-Class, Toyota Wilfa and Alpha, etc. The bottom line is "electric", "luxury" and "smart".
As Lu Fang, CEO of Lantu Automobile, said: "Lantu Dreamer will lead MPV into a new era of electrification, intelligence and low-carbon travel, create a new pattern of electric luxury, and help every enterprise, every family and everyone in this era of The Chinese Dream." Positioned as an electric luxury flagship MPV, The Lando Dreamer is a comfortable first-class, exclusive parlor at work; in the home, it is a mobile, warm home. It is suitable for business and IKEA, but the city can be far away, and it is the mobile third space that Lantu Automobile pays tribute to this era. ”
In this decade of reincarnation, can the MPV still run by refueling?
Since the advent of the Grand Jet dragon in 1983, the energy type of MPV models has changed from fuel to hybrid, and the engine type has changed from a naturally ined air engine to a turbocharged engine. The former 3.5-liter V6 engine had to give way to a 2.0T supercharged engine as human society's environmental protection requirements became higher and higher. Small displacement engines bring better economy, but the distress of "small horse-drawn carts" cannot be avoided.
In addition, whether it is the Big Jielong that adapts to the changes of the times and hits the world with plug-in hybrids, or the Alpha that appears in the face of a high-end nanny car, or the GL8 that has become a street car, or even the Mercedes-Benz V-Class, which is used by many car owners for business purposes due to the Mercedes-Benz Xinghui, there is an unavoidable shortcoming: the degree of intelligence is not high. Even before the latest generation of these models, some of them even owed the touch screen, not to mention other intelligent experiences.
At the same time, the birth of MPV was evolved from Van, with a "give you a lot of space to do not luxury comfort" energy, although the later Alpha and V-Class in the user to provide a comfortable riding experience in this aspect of a lot of effort, but the fuel version of the model is inherently destined to have the roar of the engine and direct feedback from the chassis to the road. In terms of interior space performance, either models like the GL8 are limited by the height of the body, making the head space slightly cramped, or like alpha or V-Class, the height of the body has to be increased for the sake of space. For car owners, whether domestic or commercial, there is no way to get a near-perfect ride experience.
Fingers crossed, the birth of the MPV category has been a full 40 years, in the new decade, is it necessary to rely on fuel versions of the model to continue to support this market segment? I'm afraid even the sound of "cheering" for myself is not so loud.
Electrified MPV may be a lifesaver for this segment
The question of which track the second model after the Lando FREE will target has been constantly raised since the day land map was founded. But no one thought that Lantu would choose the MPV market segment and try to use electrification to solve the chronic disease that was previously difficult to solve in the MPV category.
The first is the control of noise. For commercial-oriented users, either seize the rare time in the car to take a nap, or an inch of time and an inch of gold in the car to deal with emergency work, or on the road to negotiate business with partners... For home-based users, either the baby needs to sleep quietly in the second row, or the family uses the rare time to talk about it on the way to travel... No matter what kind of scene, a quiet space is just needed. But when the roar of the engine is heard in the car, it is inevitable that there will be some big trouble. But when the drive form of an MPV becomes electric, the problem is solved. When the speed is within 80km/80km/Y, the influence of wind noise and tire noise can be ignored, and the NVH performance of electric vehicles far exceeds that of fuel vehicles makes the driver and occupants get rid of the previous engine noise in the car. Lantu Dreamer uses deep-sea-level sound insulation and noise reduction technology and more than 80 NVH noise reduction parts in the whole vehicle to minimize the noise during the driving process of the vehicle, and the high-quality low-noise horse brand tires will also minimize the impact of tire noise on the precision of the car.
The second is the space requirements of MPV users. If it wasn't for better loading and more flexible space, who would buy a 5-meter up and down MPV? But the fuel version of the model either evolved from the SUV platform to make it extremely inconvenient to get on and off, or in order to make room for the exhaust pipe and the drive shaft, the floor bulged, or in order to make room for the huge engine, it had to design a huge front end... But an MPV based on the design of the electric vehicle platform, the battery pack is tiled under the feet, the motor that is smaller than the internal combustion engine is placed in the position of the front and rear wheels, and the space inside the car is naturally much larger. If you take the Lantu Dreamer as an example, the 3200mm wheelbase allows you to no longer have to worry about any space-related problems, and the performance of being able to load 4 24-inch suitcases without having to put down the back seat makes even the most discerning users have nothing to say.
The third is the power problem that causes many MPV users a headache. Because this type of car travels with either a full load of 7 people or multiple suitcases, a small 2.0T engine is difficult to survive even if it squeezes out the last bit of potential in individual scenarios. However, the Lantu Dreamer is different, the pure electric version is equipped with a front and rear dual motors with a maximum power of 160kW/160kW, the peak torque is 620N.m, and the acceleration of 100 km/h is 5.9 seconds; the super extended range version is equipped with a front and rear dual motors with a maximum power of 130kW/160kW, the peak torque is 610N.m, the acceleration of 100 km is 6.9 seconds, and the speed of the two models is up to 200km/h, and the power output is abundant and smooth. Driving such an MPV on the road, you may not have the urge to race due to its size, but at any time when more power is needed, the dreamer will make you think of a word - endlessly.
Tranquility, space and power, always regarded as the key point of the MPV market world that can be obtained by these three has been solved by Lantu Dreamers, will you expect more from it?
Well, the rest are all bonus questions
Based on the above three items alone, Lantu Dreamer is already a top student in the MPV market. But only these obviously can not satisfy Lan Tu, in order to leapfrog the challenge of those million-level luxury MPVs, the dreamer gave himself a few additional questions, and properly took the extra points in his hand.
The ESSA electrification architecture that has attracted attention since Lando FREE is a new generation of intelligent electric architecture that Landu regards as one of the strongest killers. The E in "ESSA" stands for Electric, which means native electric; the two Ss represent Smart and Secure, which mean intelligence and security; and A stands for Architecture, which means architecture. Due to the diversification of user car scenarios, the ESSA architecture can provide multi-scenario new energy power solutions, and there must be a variety of power modes such as pure electricity and extended range electric to meet the needs of discerning users.
However, the blessing provided by the ESSA architecture for Lantu is not only one aspect of the power mode, but also the more intelligent level of Performance of Lantu Dreamers in the same level of competitor models. With the support of Qualcomm's flagship 8155 chip and Gigabit 5G in-vehicle network, Lantu Dreamer has 26 L2+ level intelligent driver assistance functions and ECALL collision intelligent call system, which can not only actively avoid risks during driving, but also call for rescue at the first time after the collision to reduce the injury suffered by the occupants. For such an MPV with a length of more than 5.3 meters, even old drivers will inevitably sweat a little about parking in the crowded parking lot in the city, but Lantu Dreamer's APA full-scene automatic parking system and RPA remote parking system make parking, which seems difficult and in fact difficult, become easy, even inexperienced novice drivers can easily handle it.
As early as Lantu first showed the DEMO of the smart cockpit to the outside world two years ago, 5G became a key word. When Lantu FREE and Dreamer appeared one after another, we can see that many of the interaction methods in the concept car have become a reality, the communication efficiency between people and cars has been greatly improved, and users can have an efficient and convenient entertainment or office environment even in the process of moving. The three-line modification style of the MPV "sofa + KTV" in the previous era of internal combustion engine has been completely subverted by the Dreamer's 5G business class style.
What really makes Lantu Dreamer shorter and longer than the million-level MPV is far beyond the comfort experience provided by its pricing. As the world's first MPV equipped with air suspension + CDC and magic carpet function, the Dreamer can intelligently adjust the damping of the shock absorber to achieve the best driving experience when driving on different roads. As a highly intelligent MPV, Dreamer can also monitor and analyze the road conditions in advance, real-time feedback and adaptive cushioning and vibration absorption, and the magic carpet function is based on this. With the support of these technologies, the chassis and riding experience of the Lantu Dreamers have been evaluated by the experiencers as exceeding the performance of higher-level MPV models.
What you think of it as what you do, the dreamer is what it is
What matters about a car is not the role it sets when it is built, but the role that the user gives it in a real scene. The previous MPV models were either IKEA or IKEA or IKEA, but the Dreamer was given a triple role by the users who were about to have it after its debut: in the business mode, the Dreamer was a quiet and comfortable mobile office; in the vacation mode, it made you forget the pressure from work in the previous mode; in the leisure mode, you would sleep peacefully and leave the first two modes behind. In short, what you think of it as what you do, the dreamer is what it is, and all the dreams are up to you.