News on April 17 that in a new job checklist, Microsoft has confirmed that it has integrated its Android work into a division called "Android Microsoft Platforms and Experiences." The move could allow for further integration between Windows 11 and Android.
Earlier this week, Microsoft released several job listings for its new division, Android Microsoft Platform and Experience, which aims to group apps/services Phone Link or Your Phone, SwiftKey, Microsoft Launcher, and other services, including the Surface Duo Experience, into one division, according to windows Latest.
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The worklist states, "The Android Microsoft platform and experience team is building the future." We are a world-class platform, middleware, application, and services organization that brings an end-to-end experience to life in a variety of form factors, supporting customers with a powerful connection to Windows and Azure on the devices they use. ”
It's unclear exactly how Microsoft plans to improve the Android experience, but major improvements to apps like Phone Link and Microsoft Launcher are expected in the coming months.
Prior to this, according to a report by Windows Central, Microsoft had restructured to better develop software for Android.
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According to the restructuring plan announced by Microsoft Chief Product Officer (CPO) Panos Panay in a memorandum, Surface Duo OS, SwiftKey, Phone Link, Microsoft Launcher and other Android projects will become the new Android Microsoft Platforms and Experiences (AMPX) division.
In fact, Microsoft's plans to merge Android with Windows were planned as early as the Windows Phone era, even earlier than Apple's integration of iOS and Mac systems. But then the implementation didn't seem to be so smooth.
With the passage of time, Apple has already opened up the three major mobile systems of iOS, iPadOS and macOS, and even played tricks in functionality. But for Android, which has no desktop processing platform, and Windows, which is weaker on mobile, the classic line is verified, that the enemy of the enemy is the friend.
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We can find that even in the context of the epidemic, even if the growth has slowed down in the past two years, the shipment of smartphones and tablets has maintained a weak growth momentum. Unlike a few years ago, more and more players began to enter the smart wearable, notebook and tablet markets, the most common including Huawei, Xiaomi, OOPO, vivo, realme, etc., of which vivo even released its first tablet vivo Pad this month.
That is to say, in the environment of weak growth of smart phones, it is necessary to use new categories to open up the market. Compared with mobile phones, tablets have larger screens that are more convenient for work and entertainment, but tablets are still tablets, and they still cannot replace computers.
As the "second screen" of the desktop, the tablet plays a very special property in the office, even if it is the current iPad Pro, it creates less value in productivity than the MacBook Pro, then the problem is that multi-device needs a collaborative ecology to have more imaginative value.
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We see that a few years ago Huawei took the lead in the linkage between mobile phones, tablets, PCs and even other smart devices, and now, whether it is OPPO, vivo or Xiaomi, Realme has also begun to lay out tablets, notebooks and other products, doing cross-screen and cross-platform "connection" between Android and Windows, breaking the bottleneck of a single device.
Judging from the above news, Microsoft's establishment of the Android experience department has been nailed down, which implies that the two business giants will vigorously integrate Windows 11 and Android, which will improve the function and enhance the experience.
The enemy's enemy is a friend is true, but can 1+1 be greater than 2? Can the collaboration between Microsoft and Google be better than Apple's in terms of experience? At present, it can only be proved by time.