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Holding the traffic password AVATR x MMW expresses a fashion attitude with emotional intelligence

Black, simple and high-end and cool, that kind of pure beauty, brings a shock to the soul at a glance. Therefore, the fashion circle worships black as a god. Recently, a touch of light and shadow has struck, which is inspiring. As the first co-brand limited edition of the Avita brand, the Avita 011 emotional intelligence electric coupe SUV ushered in a blockbuster debut, with extraordinary texture, the black perfect interpretation.

Holding the traffic password AVATR x MMW expresses a fashion attitude with emotional intelligence

Avita black, pure to the end

Matthew M. Williams (MMW) is the co-founder of fashion pioneer 1017 ALYX 9SM and creative director of French luxury brand Givenchy. As a fashion icon in the current cultural field, MMW is involved in cross-border design in fashion, fashion, design, music, photography, art and other fields, and has cooperated with many international first-line brands such as Moncler, Nike, Bang & Olufsen.

The design of the Avita 011 is also his first cross-border automotive circle participation masterpiece. Avita 011 has infiltrated its design concept and distinctive style across many fields in terms of shape, material and color. Under his design, Avita 011 interprets the leading fashion trend with a unique texture of light and shadow black depth.

Holding the traffic password AVATR x MMW expresses a fashion attitude with emotional intelligence

Black is an outdated pop color, calm, restrained, classic and versatile, and can be adapted to a variety of scenes. CELINE black tote bag, Givenchy's classic little black dress... Many of the big fashion brands are designed with black "horse heads". Black is also the most representative color in MMW fashion works, one of his favorite colors, and the only body color selected by Avita 011 - light and shadow black. The Avita 011 car presents different levels and textures from the outside to the inside, which is extremely infectious, interpreting the supreme realm of MMW black.

As a limited edition model, Avita 011 exclusive light and shadow black charm and uniqueness, derived from the complex and harsh process and shiny look and function, the sheet metal spray part of the whole body paint after suffering from the daily friction of keys, clothing and other daily friction, can repair more than 80%, lasting.

Holding the traffic password AVATR x MMW expresses a fashion attitude with emotional intelligence

In addition to Avita's exclusive light and shadow black, Avita 011 also has MMW fashion functional buckles, nuprima matte leather, NAPPA high-gloss leather all hand-wrapped, floating car logos and other fashion designs, fully interpreting the characteristics of fashion trend items. The minimalist design of the buckle can be said to be mmW's iconic fashion symbol. MMW has also applied this unique symbolic element to the interior of Avita 011, making the interior even more distinctive and highlighting a vibrant, chic lifestyle. In the back of the front seats of the Avita 011 Limited Edition, the storage compartment below the front center control and the storage strap in the trunk, you can find the buckle exclusively designed by MMW, which is perfectly integrated with the limited edition model, highlighting high-end taste in the details and bringing a convenient and practical experience.

The interior of the Avita 011 also makes extensive use of NAPPA and NUPRIMA leather. NAPPA leather was originally a large number of high-end models applied to supercar brands and high-end car brands, and NUPRIMA leather is the first time to be applied to high-end mass production cars, with a delicate touch and rich layers, to achieve the best texture and exclusive sense, and to help users better express themselves in a very futuristic way.

Holding the traffic password AVATR x MMW expresses a fashion attitude with emotional intelligence

Emotional intelligence is moving

Based on the insight of user needs, Avita proposed for the first time the "E.I. User Demand Theory System", that is, emotional intelligence. Emotional intelligence means facing the future and evolving without boundaries. Emotional intelligence empowers people through technology so that they can better express themselves and have a better way of traveling. As far as fashion is concerned, its essence is also to express oneself, and people look forward to breakthroughs and innovations through fashion expression and stimulation of boundless possibilities in their hearts.

The future of science and technology is more understanding of human intelligence, and the essence of fashion is the expression of the humanistic spirit. The vision of a humane future and the exploration of human emotions are the inspiration for Avita 011's crossover of cars and fashion. The collision of classic car design and avant-garde fashion design brings a unique experience to users. For users, Avita 011 is funky and interesting, can interact with you, can better express themselves, and make emotions more active and vivid, all thanks to the all-scenario intelligent navigation experience that Avita 011 brings to users.

Holding the traffic password AVATR x MMW expresses a fashion attitude with emotional intelligence

In order to avoid the dangers to driving vehicles and road pedestrians such as vehicle blind spots, irregular driving behavior, and weak awareness of pedestrian/non-motorized traffic laws to the greatest extent, Avita 011 is equipped with a very high-level supersensitive system and supersensitive platform, including 3 lidars, 6 millimeter wave radars, 12 ultrasonic radars, 13 cameras around the entire body, and the high computing power of 400Tops (400 trillion calculations per second), which can be more comprehensive and accurate. More rapidly make early warning and response to various predictions and unexpected situations.

In complex road traffic scenarios such as highway sections, urban sections and parking links, high-level intelligent driving for various road conditions is realized to meet all the emotional needs of users in the driving process. Avita and MMW have teamed up to achieve the avant-garde style of Avita 011 by blending automotive design with stylish design.

Holding the traffic password AVATR x MMW expresses a fashion attitude with emotional intelligence

As the first smart electric vehicle and a fashion item created by world-class fashion designers, Avita 011 is the perfect fusion of forward-looking car design and contemporary fashion design, and the exclusive "Avita Black" can also be called the best annotation to its leading trend fashion. With its futuristic design concept, casual and luxurious visual style and emotional humanistic care, Avita 011 has become a masterpiece leading the trend of future automobiles, and is a truly beautiful and talented emotional intelligent electric coupe SUV.

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