At present, China is making great strides into a new period of development, and some "well-known" so-called "collapse theories" are ruthlessly "punched in the face" by reality.
Similarly, in the automotive market, the once-glorious joint venture brand cars are aging, Nissan Xuanyi, Volkswagen Langyi, Volkswagen Sagitar & Bora, etc. are beginning to decline in popularity, while Chinese brands are showing new vitality, and the "10,000 households" camp is expanding.
Among them, Geely Xingrui, known as the "subversive" of the family car, has the most prominent performance. This model was selected as the 2022 National Two Sessions Service Car, and has accumulated sales of more than 170,000 units since its listing, with an average monthly sales of 10,000+ units. At the same time, the average transaction price of 134,000 yuan is even more than that of Sagitar and other joint venture competitors.
There is no doubt that this is a new milestone for Chinese brand cars.
Why are consumers still willing to buy Xingrui in the case of nearly the same price? Why did Xingrui snatch users from joint venture rivals such as Sagitar? If you want to explain these problems thoroughly, you may wish to let the author give you a good analysis of the reasons.
Product hard strength, Xingrui calmly cope with "Ashkenazi quality"
In the past, the joint venture car sold well, and the advantage was reliable three major parts and stable handling performance. In particular, German cars have always had the saying of "German quality", because the impression left by German cars is often rigorous, reliable and high quality.
Take Sagittarius for example, the main sales model matches the 1.4T engine + 7-speed dry-type dual-clutch power combination, the maximum power is 110kW, the maximum torque is 250Nm, with the classic German "taste", regardless of the city road conditions, or running high speed, the power will be calm and not floating, very driving control texture.
However, sagittarius's driving control quality is a small witch compared to Xingrui. Born in the CMA super matrix architecture, Xingrui has technically reached the standard of B-class cars, and on its basis to create an A-class car, the overall performance undoubtedly has more room to play. As a result, Xingrui not only has a larger body size than all A-class cars, but also has a better manufacturing process, stronger frame rigidity, more advanced electronic architecture, and, indispensable, a higher specification of the powertrain.
Xingrui is equipped with a 2.0TD engine, the maximum power is 140kW (190Ps), and the peak torque is 300N·m, which not only explodes in parameters, but also excels in dynamic starting and acceleration scenarios. The powertrain is turbo-intensive at 1000 rpm, delivering 300 N·m of peak torque at 1400 rpm and accelerating in just 7.9 seconds from zero to 100 km/h. Compared with Sagittarius, driving pleasure and staying power are not at all in one level.
And not only has a good heart, Xingrui also has a set of transmission efficiency of up to 97% of the gearbox, this 7-speed wet dual-clutch transmission, 0.2 seconds can complete the shift action, compared to the dry seven-speed dual clutch on the Sagittarius, it is not at all downwind.
It is worth mentioning that Xingrui also adopts the world's leading "control-by-wire chassis" technology, which can improve handling while taking into account comfort. Coupled with the DP-EPS steering power system from ZF and the ITT brake pads from Italy, the vehicle can be steered more precisely, with stronger grip and better cornering maneuverability when powered.
When the vast majority of models on the car market use 1.5L-2.0L or 1.2T-1.6T engines, and even Mercedes-Benz is equipped with 1.5T engines on the C-class, the 2.0TD engine of Xingrui is very attractive. Moreover, Xingrui is not only powerful, but also takes into account the high sports performance of luxury cars and the economic and energy saving of A-class family cars, which can be described as redefining the benchmark of home car power!
The comprehensive value is full, and Xingrui breaks the "blindfold method" of the joint venture car
The usual trick of the joint venture car can also be said to be that they have made a little clever, that is, some high-end equipment is only placed in the top model, but these are used as the caliber and highlights of external dissemination, thus adding points to the competitiveness of their own products.
Just like Sagitar, its vigorously publicized configurations such as 10.3-inch full LCD instrument, Alcantara material, main driver electric adjustment, front seat heating, 9.2-inch central control large screen, active brake, etc., are only available on the top model of 165,900. That is to say, even if you buy a sub-top paced ratio, the above configurations will not be enjoyed. Relatively speaking, although Xingrui does not dare to say that all of the above configurations are all standard in the whole series, at least they are almost complete on more than 1340,000 models, creating a sense of luxury that has crossed the level.
If you are a detail controller, you will inevitably be conquered by the materials and craftsmanship of Xingrui interior. The interior of Xingrui uses a large area of plastic, leather and metal brushed coverings, the door panel coverings use the embossing process that only luxury cars use, the throttle and brakes are made of metal pedals, and even the audio is BOSE...
If you are an intelligent controller, you will definitely be attracted by the intelligent configuration of Xingrui. Geely Xingrui's 12.3-inch full LCD dashboard, 12.3-inch floating central control large screen, 7.5-inch full-color HUD head-up display, wireless charging panel, fully demonstrate the technical atmosphere of the cockpit. And the use of GKUI Jike intelligent ecosystem functions are also diverse, GKUI equipped with the volcano car entertainment integrated vibrato, watermelon video and other information entertainment platforms, coupled with the car home interconnection, four-screen linkage and intelligent voice interaction system, to create an intelligent and interesting car life. You can even remotely control Xingrui through the "Geely Auto" APP, which makes sagittarius look old in technology.
In addition, Xingrui has also created a new standard for family cars in terms of safety. It is not only equipped with intelligent safety features such as L2-level driver assistance systems and 540° panoramic images, but also intelligent health systems such as AQS air quality management system and negative ion air purification system, so that users can fully feel the high-quality experience of "all-round health car".
In the space that Chinese consumers are more concerned about, it can be said responsibly that Xingrui has also reached the top level of this level, and even half a foot has stepped into the ranks of B-class cars. Its 2800mm wheelbase has far exceeded the scope of the general A-class sedan, especially in the rear space, Xingrui has an absolute dominant position in this level!
It can be said that from the perspective of book product strength, Xingrui has surpassed the joint venture products at the same price regardless of body size, power performance, technology configuration and intelligent level, and has the strength of "dimensionality reduction and attack".
Therefore, even in the face of such a joint venture old cannon as Sagitar, Xingrui is not afraid at all, and has achieved more than 130,000 vehicles in the complex and changeable 2021, creating a "Xingrui speed" of 150,000 Chinese brand car! This achievement is not only of great significance to the Geely brand, but also enhances the image and confidence of the entire Chinese brand car, further compresses the living space of the joint venture brand competitors, and enhances the market appeal of the Chinese brand.
Write at the end:
Everything is changing, everything is in transition. The world is born and dies, every moment it is born and dies, there have never been exceptions, and there will never be exceptions. These two sentences in "Diderot's Philosophical Anthology" are very suitable for the current pattern of the car market.
Last year, the share of Chinese brand cars exceeded 30%, the highest level in the past five years, and the share of German and Japanese cars fell by 6.8 and 3.5 percentage points respectively in the same period. Behind the decline in sales of joint venture brand cars is the confident rise of Chinese brands!
Taking Xingrui as an example, surpassing the 2.0TD engine of the same level and approaching the size of the B-class car, coupled with the CMA architecture, it is no wonder that consumers are willing to spend the price of the joint venture brand car to buy Geely Xingrui.
In this kind of short-term competition, Xingrui is not only overwhelming the joint venture products at the product or sales level, but also leading Chinese brands to challenge the world's mainstream cars in a deeper product value dimension, fighting for the "Value of Chinese Cars", and making Chinese cars bigger and stronger.
Xingrui is achieving the Chinese "star" height of the Chinese national car market!