In the SUV segment, compact SUVs are arguably the most competitive battleground. Both independent brands and joint venture brands hope to get a piece of this market, and even luxury brands are eyeing the tiger. Today, the market has added another fierce player, and this time it is the one who shoulders the mission of "Terminator" - Dongfeng Fengshen Haoji.
As a blockbuster model in the brand, Dongfeng Fengshen has high hopes for Haoji. In the official view, Haoji hit the dimensionality reduction with a mid-level SUV product standard, and will become the most dynamic "catfish" in the mainstream SUV market of its own brand with a leapfrog advantage.
Eastern Power
In terms of appearance, Haoji adopts the most natural wind language design, which achieves a fusion between force and softness. The 26 columns extend upwards to form a straight waterfall front grille, like the ancient architectural shape, giving people a sense of modesty; the integrated through-type lamp belt extends to both sides, forming a linkage with the daytime lamp, and has 4 kinds of light language animation mode, and the interaction experience between people and vehicles brings a sense of ceremony at the same time.
The streamlined roof on the side of the new car falls slowly, with the D-pillar swivel and 106 mm shoulder width design, creating an atmospheric wide-body vision. The smooth waist line runs across the body and looks very agile. The rear shape of the car shows multiple levels of ups and downs, the overall atmosphere is full of imaginative space, and the integrated through-taillights stretches horizontally, widening the visual effect of the whole vehicle.
Entering the car, the cockpit style is based on warmth as the main melody, the hugging cockpit is matched with the flexible and undulating IP center console, and the door stitching depicts the curve of the breeze, interpreting the gentle and secure design of the wind language. In terms of space, the new car has a 1910 mm wide body and a long wheelbase of 2825 mm, bringing more than the same class of seating space.
In addition, the interior of the new car also adopts a large area nappa texture soft coating accounting for nearly 54%, with zero pressure large sofa seats, providing package support while delicate and skin-friendly, more comfortable. It is worth mentioning that Haoji is also equipped with a queen car and a rear seat backrest with 10 adjustable steps to bring a more comfortable riding experience.
Empathetic
Under the tide of intelligent networking and digitalization, Dongfeng Feng arranged a virtual character for Haoji- Haojie's sister, who is both the housekeeper of Haoji's intelligent car and the community housekeeper of Dongfeng Fengshenyuan Universe. It is understood that as an empathetic car assistant, under the blessing of dongfeng fengshen WindLink car machine system, Hao sister can achieve powerful voice interaction functions.
At the same time, with the intelligence of the whole car, Haoji has also created a gamepad-style concept steering wheel, simple but multi-functional design, just the right feel and feedback logic, allowing users to quickly get started blind exercises; 540-degree panoramic image function, real-time perspective of the road conditions under the chassis, not missing any dead end; AR projection intelligent tailgate can allow users to free their hands.
Maher blessed
The economics of hybrids are well known, but how can we maintain excellent power performance on this basis? Dongfeng Fengshen's Mach dual-engine MHD hybrid system gives the answer.
As the first model to be equipped with a Mach dual engine, Haoji has launched two power models, gasoline and hybrid, respectively. Among them, the fuel model is equipped with a 1.5T engine, the maximum power is 150kW, the peak torque is 305N·m, and the transmission is matched with a 7-speed dual-clutch transmission.
The HEV model is equipped with a Dongfeng Mach-powered MHD hybrid engine with a combined power of 180kW and a combined torque of 540N·m. At the same time, it provides "i-driving fun mode" - it can realize 8 power custom adjustment modes, and the steering force of the two steering wheels can be adjusted, adding more driving pleasure to the user.
At the beginning of haoji's debut, the Dongfeng Fengshen "Wind Star" community was also officially launched at the same time, and Hao Sister, as the intelligent housekeeper of the meta-universe community, will provide users with comprehensive experience guidance in the virtual community.
It is believed that after this new and unique conference, Haoji's new model with good strength will also get more market attention. It is reported that Haoji plans to open the booking in late May and officially list in the third quarter.