On April 14, Tianfeng International analyst Guo Mingxi said on Twitter that due to the impact of the epidemic in China, the production capacity of Apple's iPhone SE3 exclusive foundry and Shuo Electronics has been limited to a certain extent. But even so, the machine is still in stock in many countries and regions, and the delivery status of Apple's online store shows "in stock".
This means that iPhone SE3 sales are really bleak, even if the production capacity is severely limited, there is still a sufficient inventory supply, which can easily meet the current weak market demand.
Previously, it was reported that the market sales of the iPhone SE3 were much lower than expected, and Apple has cut the output of the machine, and it is expected to reduce production by 25 million to 30 million units this year. However, Kuo revised the forecast to 15 to 20 million units, but the Nikkei News said that the production of the iPhone SE3 in the next quarter will still be 20% lower than originally planned.
Apple is also well aware that this new machine cannot be sold, and has hurriedly reduced production capacity expectations. As the cheapest iPhone at present, the iPhone SE3 did not expect sales to be so dismal. A while ago, the ten-billion-yuan subsidy activity of a certain platform also reduced the price by 700 yuan, and the minimum only needed 2799 yuan to buy, but still not many people were willing to buy.
Even Cook, who knows how to make money, did not expect the sales of the iPhone SE3 to be so miserable. Nowadays, there are still a large number of iPhone 6/7/8 series nail households on the market, apple launched a more powerful performance, but the appearance of the model does not change much, it is reasonable to say that there will still be many people willing to upgrade and change the machine. But this is not the case, the iPhone SE3 not only can not attract nail households to change the machine, let alone convert Android users.
The reason why the iPhone SE3 doesn't sell is because it's too expensive. The price of 3499 yuan can buy high-end Android flagships, screens, cameras, battery life, charging and other aspects can hang it. Moreover, as a new machine in 2022, the iPhone SE3 does not have a full screen, and it actually uses a 750P resolution screen. As a 5G mobile phone, its battery capacity is only 2018mAh, which must not be maddening.
What's even more disgusting is that for 3499 yuan you can only buy the 64GB storage version, which is simply not enough today. The 128GB version costs 3899 yuan, plus a few hundred pieces can buy the iPhone 13 mini. Although there are many netizens who joke that when the iPhone SE3 drops to 1999 yuan, it will be bought. But I believe that even if it does come down to this price, there are still very few people willing to buy it, and Cook is really a mistake this time.