The TV series "The World of Man" continues to be popular, and many viewers are deeply moved by this film and television work with feelings, temperature and quality. In the play, Zhou Bingkun, whose monthly salary was only 20 yuan at the time, exchanged the "heirloom" jade bracelet for 1200 yuan in order to help Zheng Juan's mother and son, which surprised many viewers. For a moment, "How much is the bracelet worth in The World?" "Once it became a hot search on the Internet, it became a topic of concern for many viewers.
In recent years, with the improvement of living standards, the proportion of consumers' consumption of jewelry has increased year by year. The reporter's search through tianyan showed that among the newly established enterprises with a registered capital of more than 10 million yuan in the past year, the business scope was related to "jewelry" reached 26,215. Among them, there are 47 companies related to "jadeite" and 2 related to "Hetian jade", and the jade market presents a prosperous scene.
Natural is not precious
How to choose the right "heirloom"
The popularity of the TV series has made many consumers realize that gemstone products can not only be used as "heirlooms" that extend family feelings, but also as investments with collectible value. But what kind of bracelet can be used as a real "heirloom"?
Dong Xindai, a veteran of the jade carving industry in Beijing, said humorously in an interview with reporters: "According to today's market price, Zhou Bingkun is a big loss! In the TV series, this bracelet belongs to the best jadeite of the full color level, and now the jade bracelet of this appearance, the market price is already a treasure of tens of millions of yuan. ”
"Not all gemstones are 'heirlooms'!" Dong Xindai told reporters, "Consumers must understand a truth, not all natural gemstone products have collection attributes." Only top-of-the-line products that reach a certain level have collectible value. In the case of jadeite, a piece of jewelry must also meet the top standard of 'water color' to have the collecting attributes, and this jadeite raw material is very scarce. Hetian jade needs to be comprehensively judged by details such as origin, whiteness, oil moisture, and process standards, and if a standard is not up to standard, it does not have collection value. 'Collection', as the name suggests, is 'collection + collection', precious gemstone products, is not suitable for daily wear, any slight bumps, friction, pollution in the wearing will make its collection value greatly reduced. ”
Compared with Zhou Bingkun's "heirloom" of tens of millions of yuan, ordinary consumers who want to buy a gemstone product with "heirloom" significance can consider products within the price range of 200,000 yuan, and do not have to pursue top standards. For example, jadeite can consider the "water color" separately, choose one or two optimal levels, and Hetian jade can also split the indicators such as origin, whiteness, and oil moisture, and such products also have certain market potential. Dong Xindai said that in recent years, with the narrowing of imports of origin, the price of high-quality jadeite has risen, while the price of Hetian jade is relatively stable, and it has always maintained a slow and stable growth trend, which can meet the high-level consumer demand of ordinary consumers.
Who should I believe?
Formal channel purchase + authoritative institution identification
This year's "3.15" party exposed the "insider" of Yunnan Jade Live Broadcast, which made many consumers full of concerns when buying jade products. So, for ordinary consumers with relatively poor knowledge of jewelry, who should they trust in the face of a variety of precious jade products?
"Except for the national authoritative testing and appraisal center, no one should trust it." Dong Xindai told reporters, "Ordinary consumers are easily confused by low prices and tempting words when choosing and buying gemstone products, and ignore the value and authenticity of the products." Like the jade bracelet of Zhou Bingkun's 'heirloom' in the TV series, it is also a rare product in today's market. If you encounter a product with low price but the same visual effect, then consumers must consider it more when buying to avoid being deceived. ”
With the improvement of living standards, the precious and auspicious attributes of gemstone products have attracted the favor of many consumers. How should ordinary consumers avoid consumption traps when purchasing gemstone products? Dong Xindai said that we must choose regular shopping malls or sales channels to buy. "At present, in the Beijing gem and jade market as a whole, the integrity of merchants and the supervision of relevant departments have been very in place. In the case of shopping malls in Beijing, only gemstone products with quality inspection reports and certificates issued by testing centers at or above the provincial level can be sold on the cabinet, and products without quality inspection reports and certificates are not allowed to be sold on the cabinet. The authoritative testing institutions in Beijing mainly include the Light Industry Jewelry Quality Supervision and Testing Center, the National Jewelry Quality Supervision and Inspection Center, the National Jewelry and Jade Quality Supervision and Inspection Center and other authoritative institutions. If consumers are 'inaccurate' about the quality of the purchased gemstone products, they can retain the purchase voucher and actively carry out secondary re-inspection to protect their consumer rights and interests. Dong Xindai said.
Wen | Jia Taowen, an intern reporter of this newspaper