With the exposure of the jadeite live broadcast industry at the 3.15 evening party, the chaos of the jadeite industry was gradually exposed to the consumer's vision. Jadeite rough, with its unique unknowability, has deeply attracted some players. The popularity of short videos related to it has also made many consumers pay attention to this industry.
There are not a few jadeite anchors on the Douyin platform, and while sharing videos related to jadeite, they are also carrying out the business of live streaming with goods, and the chaos of jadeite trading involving consumers has followed. Recently, some consumers reported to reporters that they encountered the consumption experience of fake anchors being deceived into buying, and after arriving at the goods, the ice jade bracelet became "inferior". In fact, the jadeite market is expanding rapidly, and live sellers can use certain tricks to upgrade jadeite by several grades, and fake jadeite and fake certificates are sold online. Some experts suggest that consumers should try to choose physical stores when choosing, and identify them at local authoritative identification centers.
Impersonating an assistant to talk to? High goods to hand to become "inferior goods"
"This bracelet and the one he sent me are not one at all", Ms. Bing, who received the physical object, did not expect that the physical object was so different from the photo, and paid thousands of dollars in the past. Time back to a month ago, the wind of jade bracelet prevailed on the short video platform, Ms. Bing also entered the pit, watching short videos every day while leaving a message in the comment area, hoping that the anchor can pick a jade bracelet for herself. A few days later, a jadeite blogger took the initiative to pay attention to her, claiming to be the blogger's assistant and saying that he could pick a bracelet for her.
Without thinking much, with the love and support for the original blogger, Ms. Bing added the other party's WeChat, indicating the requirements of the bracelet she wanted to choose. "Don't be too expensive, grow older", the other party sent several pictures and videos for her to choose, and finally she selected a bracelet worth 3,000 yuan and transferred money directly through WeChat.
"The display version is very good-looking, the light transmittance is still very old", after more than half a month, the customized bracelet was completed, and on March 7, Ms. Bing received the bracelet in the video. The moment I opened the courier, I was extremely disappointed. The high goods of "planting old water well" have become "secondary goods" with a crystalline feeling. According to Ms. Bing, not only that, but on a closer look at the surface of the bracelet, there are cracks and dirt, as well as large cotton balls.
(Jadeite displayed by the seller)
(Actual arrival bracelet)
The bracelet is accompanied by a jadeite appraisal certificate, and the reporter saw that the appraisal book showed that the test result of the bracelet was: jade A goods. The appraisal agency is the Sihui Branch of The Jewelry Testing Center of Zhongshou Inspection (Shenzhen). After consulting the Jewelry China Quality Inspection Center, the reporter learned that jadeite A goods are "real jadeite". The reporter then tried to call the contact number on the certificate, and the other party showed that the phone was turned off. Through third-party software and Baidu Encyclopedia, it was found that the agency is a jewelry appraisal agency, and its main business includes the identification of jewelry and jade and jewelry. From the company's official website, enter Ms. Bing's certificate and anti-counterfeiting verification code, and the identification information of the two is consistent.
(Appraisal certificate provided by the seller)
(The certificate information inquired by the reporter on the official website is consistent)
"Even if the bracelet is real, but the quality is obviously too different from the photo originally sent by the seller, the obvious goods are not on the right version", for more than ten consecutive days, Ms. Bing asked the other party to give a statement on WeChat, and the other party insisted that it was real jadeite and could not be returned. Before placing the order, Ms. Bing did not ask the other party for a business license and relevant jadeite sales qualification certificate, and there was no way to protect her rights.
The reporter asked the experts of the Shandong Baoyu Jewelry Industry Association, compared with ms. Bing's bracelet and the bracelet displayed by the seller, the expert said that the bracelet displayed by the seller has a big gap with the real thing, and it is much higher than the real thing in terms of light transmittance and color. Experts said that "it is not easy to judge from the display photos alone, and the same bracelet can also create this contrast by lighting."
Add filters, pad white paper, emerald live cat greasy
Similarly, there are other people who complained in the live broadcast room like Ms. Bing. Under the comments of some jadeite bloggers, it is not difficult to find traces of consumer complaints. Mr. Zhang, a consumer, said that he had watched the live broadcast and bought a lot of pendants in one go and distributed them to his family. The results were taken to identify as fakes, and finally all refunded. Ms. Wu also spent 70,000 yuan to buy a jadeite bracelet in the live broadcast room, and sued the seller in court because the goods were not in the right version, and the two sides had a stalemate for nearly half a year, and it has not been resolved so far...
There are not a few jadeite-related bloggers on the Douyin platform, they teach jadeite knowledge, the video content is related to jadeite rough or picking jade bracelets, some of them have both goods, and some viewers are deeply attracted by the charm of jadeite by watching short videos, becoming the "iron powder" of bloggers.
"The lighting is good, the soles of the water head and feet are clean"... The term in the mouth of the blogger is the key to distinguishing between good and bad jadeite. Because it is a natural product, jadeite itself has a certain "gambling nature", mainly manifested in uncut stone. This kind of jadeite rough appearance and ordinary stone is no different, the buyer through the lamp observation to speculate on the degree of internalization of the stone, the price process is the game between the buyer and the seller, before cutting, the buyer and seller must first set the price, the industry calls this behavior "gambling stone", in the jadeite purchaser is a more common trading behavior. Some short video bloggers will also make gambling stones into videos on a daily basis to attract fans.
In addition, some bloggers will also help fans pick bracelets as video content, in the price range of thousands of yuan to tens of thousands of yuan, according to the requirements of fans to choose, bloggers will occasionally share jadeite identification knowledge, popular science jadeite category, many people because of these videos began to gradually understand and like jadeite.
The rise of short videos has brought about the emergence of live broadcasts selling jadeite, and some bloggers who are mainly popular science have gradually embarked on the road of live streaming with goods. A senior jadeite enthusiast told reporters that there are many "pits" in jadeite live broadcasting, and examples of "overturning" jadeite bought online abound. He said that he has been buying jadeite for many years, and several rollover experiences have come from live streaming with goods, and the wrong version of the goods is the most common one.
"The live broadcast room is all with filters, the light source is not natural light", after several live broadcast purchases, he found that many merchants will put a white paper as a cushion when displaying, that is, this thin layer of white paper can make jadeite increase by two or three grades, through the high refraction of white paper to increase jadeite in visual transmittance, is a common routine. "Some of the imperfections were originally reflected by lighting, but these could not be displayed, such as cotton balls and cracks, which were basically indistinguishable under the blessing of the filter." He said that he once bought a piece of "high ice" jadeite through live broadcasting, and after getting it, it was actually a piece of poor quality waxy seed, and the two were several grades apart from the water planting.
In addition to live streaming platforms, jadeite-related apps are becoming popular. Each jadeite product page will indicate the planting water, defects, origin and other information, support offline viewing, promise to fake one loss ten and seven days of appreciation. The reporter searched for the evaluation of a jadeite software in the app store and found that someone reported that the software was suspected of information leakage and misplaced goods.
The online shopping platform Jadeite only sells a dozen yuan and 800 yuan to customize the fake certificate
In the classification of jadeite, there is a type called injection jadeite, which is also called B+C type jadeite by professionals, which is a common type of fake jadeite. Senior people said that in addition to jadeite counterfeiting, some unscrupulous merchants can also cut different rough stones and then bond them with special materials, and then sell them at the original price, creating an uncut "illusion", once the eye is hit, the buyer will suffer heavy losses.
The reporter tried to search for jadeite on an online shopping platform and found that the price gap between these jadeites was quite large. From a few yuan to more than one hundred thousand yuan.
It is difficult to distinguish the authenticity of the picture alone, and some jadeite bracelets of more than ten yuan are also marked with words such as "jade A goods". Customer service calls it "jade", and adding ten yuan can also provide relevant identification certificates.
So can the appraisal certificate be forged? The answer is yes. The reporter looked up the custom certificate related to the store, and after a simple inquiry, the other party prompted that he could add WeChat communication. When asked if it was possible to customize the "A goods certificate" for the "fake jadeite", the other party gave a positive answer. "Generally, scans and pictures can be provided", the other party asked for a bracelet photo and a photo of an authoritative appraisal certificate. After inquiry, the value of customizing such a certificate is 800 yuan, and batch customization can be discounted.
The reporter consulted the customer service of the Jewelry China Quality Inspection Center, and the customer service told the reporter that some appraisal agencies are not professional appraisal agencies, and the certificates issued naturally do not have the appraisal effect. Authoritative appraisal institutions are generally recorded in the National Quality Inspection Center or supervised by the local market supervision and administration bureau. But no matter which one, it can only identify the authenticity of jadeite, and the quality cannot be detected.
Association experts: Webcasts without quantitative standards cannot be trusted
According to the statistics of the "2021 China Jadeite Industry Consumption White Paper", in 2021, the jadeite short video/live broadcast channel GMV (transaction amount) reached 140 billion yuan, accounting for 56% of the total GMV of the jadeite online market, showing a trend of latecomers, the rise of jadeite e-commerce, and consumers aged 25-34 became the main force of jadeite purchase. There are nearly 6,000 popular anchors on the Douyin platform Jade, and nearly 2 million jadeite-related product information.
In this regard, the reporter consulted the Shandong Baoyu Jewelry Industry Association. As one of Jinan's professional jadeite appraisal agencies and the jewelry and jade complaint station of the Provincial Consumer Association, Li Jin, director of the association, expressed disapproval of consumers' purchase of jadeite on the live broadcast platform. "In our past experience, especially in the past two years, there have been countless cases of online jadeite shopping complaints."
She told reporters that first of all, there is no shopping guarantee mechanism for buying jadeite on the online platform, and it is very difficult to return it. Secondly, the live room used some "little tricks" when displaying jadeite. "For example, lighting is very problematic, usually we choose jadeite to observe its head and texture in natural light, live lighting is colored lighting, see is a brilliant green, in fact, the color is much lighter, causing consumers a certain color difference." In addition, even the certificate issued by the seller may be false. "Some cheap fake certificates cost two or three dollars a piece, and there are unscrupulous merchants selling them online or offline."
She also expressed her views on the phenomenon that jadeite pricing is not standardized. "According to the difference in jadeite color, head, texture, shape, and workmanship, there are now some rough classifications. Given that each piece of jade is different, there is no specific quantitative standard," Li Jin said, the value of jadeite is actually a comprehensive value, and it is meaningless to look at the pricing of a certain aspect alone.
In response to the chaos of online jadeite sales, she hopes that consumers cannot trust live broadcasting, and gives two suggestions: First, try to buy jadeite in physical stores, understand certain jadeite knowledge before purchasing, and be familiar with the market situation. According to her, the appraisal certificate issued by the regular appraisal center has the CMA certification mark on it, and the qualifications of the appraisal agency, including telephone number, address, etc., are publicized and can be queried. In addition, online transactions are prone to disputes, and consumers should try to buy offline as much as possible and go to the local authoritative appraisal center for on-site testing.
New Yellow River client reporter: Guo Mengtong Editor: Zheng Chuqiao