At the beginning of each month, strong car companies will scramble to release last month's sales data, and there is a law during this period: the better the sales, the earlier they will be issued.
It's like when we were kids and we scored 100 points, and the first thing we did after school was to run home and tell my parents about the common sense of people.
Just when I thought that everyone would stop because of "force majeure" in March, a series of eye-catching posters appeared in my circle of friends, including many manufacturers (brands) that sold more than 100,000 vehicles in March.
Friends who are not in the car circle may not know what "monthly sales of more than 100,000 vehicles" mean for car companies, let me take you to see the secret behind the sales data.
There is no doubt that "monthly sales of more than 100,000 vehicles" is a capital worth bragging about. Suppose a car earns 10,000, then 100,000 is 10 small targets, if you are working 30 days a month, the daily profit can reach more than 30 million, it is not an exaggeration to say that it is a "printing machine".
Speaking of which, many people may have to raise the bar with me, for example, the profit of some independent brands is only thousands of yuan or even tens of yuan, but for joint venture car companies, especially for the Japanese system, a car earns 10,000 or sprinkles water, and even more.
In addition, to share a data, Tesla's bicycle profit in 2021 is about 40,000 yuan, and Tesla's monthly sales in the mainland in March this year exceeded 65,000 vehicles.
Referring to last year's domestic model sales data (data source: the association), the average monthly sales of the highest Nissan Xuanyi is less than 50,000 vehicles, and the Volkswagen Sagittarius in the 10th place is only 20,000 vehicles. That is to say, the monthly sales of 100,000 vehicles are equivalent to 2 popular models such as nissan Xuanyi or 5 Volkswagen Sagittarius, or the sales superposition through the "car sea tactics", which shows the difficulty.
For many weak car companies, "monthly sales of more than 100,000 vehicles" is a figure that cannot be imagined, such as the sales volume of DPCA in 2021 is only 100567, which is the result of the addition of peugeot and Citroen brands.
Not only weak car companies, but also "strong" car companies can not reach "monthly sales of more than 100,000 vehicles". For example, Weilai, which has a high volume of sound, will deliver only 91,429 vehicles in the whole year of 2021.
If you look further ahead, in 2021, of the sales of car brands in Europe, only Volkswagen can meet the standard of "more than 100,000 vehicles per month", and the average monthly sales of peugeot in the second place are only 60,000 units. Therefore, the car companies that "sell more than 100,000 vehicles per month" are also a bit cruel in the global view.
Although there are many manufacturers (brands) that have announced that "more than 100,000 sales in March" have been announced, it seems that everyone is very fierce, but the data is worth scrutinizing.
For example, Toyota announced that its sales in March were 167,300 units, but not only GAC Toyota and FAW Toyota, but also Lexus. Gaqi Toyota alone, sales reached 97,006 vehicles in March, and then deducted Lexus sales (expected to be about 20,000 vehicles / month), it seems that FAW Toyota in March was indeed affected by a lot.
Changan Automobile Group announced sales of 236104 units in March, including sales of joint venture brands such as Changan Ford and Changan Mazda, as well as sales of some commercial vehicles. The total sales volume of Chongqing Chang'an, Hebei Chang'an and Hefei Chang'an in March was 143,690 vehicles, including the sales of Brands such as Auchan, and the actual sales of Chang'an's own brand is unknown.
Multi-brand combined sales are quite common in car companies, such as FAW-Volkswagen including Jetta and domestic Audi; Geely naturally includes Tanger, Extreme Kr, Long-range, etc.; the Great Wall includes Haval, Weipai, Tank, Euler and Pickup; Honda includes Dongfeng Honda, Guangqi Honda and Acura (although Acura has announced its withdrawal from China).
There is a brand worth talking about separately, that is, BYD, which does not have too many sub-brand blessings, and many people do not even know that it also has the "Dynasty, Ocean" series. It is such a seemingly single brand, with sales exceeding 100,000 units in March.
In addition to the large base, BYD's growth rate is even more amazing: sales in March increased by 160.9% year-on-year, which is still a result given in the case of insufficient production capacity. At present, from the terminal point of view, BYD's DM-i model generally waits for more than 3 months, and some popular models even take half a year to pick up the car.
It is reported that BYD has a backlog of 400,000 orders, if BYD's production capacity is enough, I think it is not a dream to sell more than 200,000 units per month. Recently, BYD's Han family has been listed, and the market prospects are still promising, which is really an awe-inspiring independent brand.
For consumers, "monthly sales of more than 100,000 vehicles" may not be strong; for most car companies, "monthly sales of more than 100,000 vehicles" may be the ultimate goal; for a small number of car companies, "monthly sales of more than 100,000 vehicles" The gold content is also divided into three, six, nine and so on.
However, there is no doubt that for any place, the car company that "sells more than 100,000 vehicles a month" is definitely a large taxpayer and employment household, and has played a role in "pulling the whole body" to the economy of the local and even surrounding cities.
Take Tesla as an example, although it has not yet reached the goal of "selling more than 100,000 vehicles a month", from the end of 2023, Tesla will need to pay 2.23 billion yuan in taxes to the Shanghai government every year. In addition, Tesla's Shanghai Gigafactory has reached 19,000 employees, and this number will continue to grow, which is crucial for increasing employment.
The above tax payment and the number of employees are only for Tesla's Shanghai Gigafactory, and the industrial chain behind Tesla hides greater economic interests. Therefore, the car company that "sells more than 100,000 vehicles per month" is a piece of "fragrant food" for any local government.
Faw is in Changchun, BYD is in Shenzhen, GAC is in Guangzhou, SAIC is in Shanghai, Geely is in Hangzhou, Dongfeng is in Wuhan, and Great Wall is in Baoding.
The author also hopes that in the future, more and more independent brands will enter the club of "monthly sales of more than 100,000 vehicles", not only to defeat the joint venture brand in China, but also to defeat overseas brands abroad. Of course, there are already many car companies doing this, who do you think is the most dramatic?