Live Bar April 13, 2022 China Taiping Chinese Football Association Women's Super League has officially opened in Haikou last week. The Chinese women's football team won the asian cup again after a gap of sixteen years at the beginning of the year, and the attention of the women's super league this season has also risen.
Compared with last season's Women's Super League, the new season's league format is more reasonable and the schedule is more substantial. In the 2021 Women's Super League, 10 teams contributed 69 matches, while in the 2022 season, the Women's Super League was changed to a double round-robin points match, with 18 rounds for a total of 90 matches, and the number of matches has increased significantly.
The 2022 Women's Super League season was broadcast on multiple platforms to achieve more exposure. As many as nine new media platforms, including the official self-media accounts of "China Women's Football" and "Football China", CCTV, local stations, and live broadcast bars, jointly helped the women's super league broadcast. According to the first round of game viewership data, the cumulative number of viewers on the new media platform reached 200,000+, which is much higher than the same period last season.
This season's Women's Super League officially strives to innovate in communication. In order to attract more attention to the Women's Football League and cheer for the new season of the Women's Super League, a special opening ceremony and opener live program was held with the support of China Taiping, the exclusive title sponsor of the 2022 Women's Super League. Winter Olympic gold medalist Wang Meng served as a cross-border commentator at the event, and circled fans for women's football strength. The cumulative number of viewers of the event exceeded 500,000, and the overall exposure reached 120 million times.
Zhou Liqun, chairman of the board of supervisors of China Taiping Insurance Group, said that in the future, Taiping will do its best to stimulate the enthusiasm of young people to participate in football and promote more enterprises and individuals to devote themselves to the cause of Chinese football.
From timely text, video live broadcast, to perfect game information reporting, as a participant in the dissemination of the women's super league this season, the live broadcast bar has also carried out all-round dissemination of the new season of the women's super league. In addition to the relevant reports of the event, in order to make fans more close to the female footballers, the live bar also launched the 2022 Women's Super League series of interviews this year.
As all the media, including live streams, do, it is all about attracting more attention to the women's football league and helping the new season of the women's super league. Of course, I hope that more people can understand women's football, pay attention to women's football, and encourage the public, especially young people, to actively participate in football, and hope that individuals and enterprises who love football will contribute to the development of women's football in the future and contribute to the early take-off of Chinese football.