With the lively celebration of Taobao's 510th anniversary, its upgraded activity form - "free scratch ticket" has aroused widespread attention and participation. This initiative is not only a huge reward for users, but also part of Taobao's commitment to improving the consumer experience. An in-depth analysis of the popularity of Taobao's order-free campaign and its impact on users, merchants and platforms shows that Taobao has made all-round efforts and huge returns in terms of user experience.
From the user's perspective: Free order activities are sought after
It is no accident that Taobao's order-free campaign is sought after by users. The form of the activity is direct, the gameplay is simple, consumers do not need to do "reading comprehension" for the rules, and there is no consumption threshold, and there are almost no restrictions after users get red envelopes, which directly reflects Taobao's original intention to improve the consumption experience.
In the feedback from users, most of them have a positive attitude and thank Taobao for the benefits they have given, and even "complain" that "Taobao ships too fast" and "Taobao has a lot of discounts". When participating in the activity, users not only enjoy the fun of free orders, but also experience the richness of Taobao products and the interest of activity questions by answering questions and making up orders, which further deepens their favorability towards Taobao.
Ecological merchants have a bumper harvest
Taobao's order-free activity not only brings benefits to users, but also brings great opportunities to many merchants in the Taobao ecosystem. By participating in the event, merchants can not only attract more traffic and sales, but also "release water" to consumers through price changes and other ways to enhance the attractiveness of products.
Taobao has thoughtfully sorted out products with different prices at the bottom of the event page to facilitate users to make orders, thereby attracting massive traffic and bringing performance growth to merchants. The secret of Taobao's business is to follow the official pace, have fun with users, and achieve a bumper harvest of traffic and sales.
The favorability of consumer experience exploded in a concentrated manner
In recent years, Taobao has been striving to improve the consumer experience, providing users with better services and shopping experience through a series of activities and the implementation of policies. Whether it is shortening the delivery cycle, upgrading the 88VIP rights, or canceling the official pre-sale, etc., it reflects Taobao's attention and response to user needs. The recent series of free order activities is a concrete manifestation of Taobao's improvement of user consumption experience and concession of benefits to users. This "user first" concept has not only won the recognition and support of users, but also brought growth in performance and consolidation of market position to Taobao.
On the occasion of its 21st birthday, Taobao not only launched a generous free order activity, but also comprehensively upgraded the web version. Through the addition of a store label system and the implementation of free shipping in Xinjiang, Taobao strives to improve the user experience, and constantly returns to the original intention of users and the Internet. These initiatives have not only been welcomed by users, but also brought commercial returns to Taobao.
A direct return on user experience
A better shopping experience is not only a reward for users, but also a commercial reward for Taobao. Taobao's all-round efforts in user experience not only make its business performance "Ye Qinghui", but also make it occupy an important position in the fiercely competitive e-commerce market.
From the data point of view, in addition to GMV, in terms of the average usage time of active users on the platform, compared with the general negative growth of short video platforms, Taobao increased by 25% year-on-year. What's more valuable is that compared with the sharp decline in the unit price of other e-commerce platforms, Taobao's unit price increased by 8.4% year-on-year in the first quarter, which proves that Taobao has achieved performance growth and consolidation of market position by improving user experience.
epilogue
As a giant in China's e-commerce field, Taobao chose to give users free orders to celebrate their birthday on its 21st birthday. By making full efforts to experience the user experience, Taobao not only brings rich benefits to users, but also brings commercial returns to itself.
In the future, as Taobao continues to optimize the user experience, it is believed that its position in the e-commerce field will be more stable, bringing users a better shopping experience.