"Its name is Chang'an Deep Blue." On the morning of April 13, at the "2022 Changan Automobile Global Partner Conference", with the unveiling of the answer by Zhu Huarong, chairman of Changan Automobile, a new digital pure electric vehicle brand was born.
"Deep blue symbolizes exploration, life, technology, and the future." Zhu Huarong defined the meaning of the new brand with four key words. He further explained that Changan Deep Blue will provide four major brand values for new energy vehicle users of "Generation Z": one is to innovate and reconstruct, through forward-looking and innovative product design and industry-leading platform architecture, reconstruct users' cognition and imagination of future travel; second, the Interconnection of Everything, build a digital ecology of Skynet Interconnection, and realize the infinite expansion of all digital scenes; the third is to experience the free and interesting functional scenes and personalized customized smart services to help users freely broaden the boundaries of experience; fourth, low-carbon life. Adhering to the concept of green and low-carbon sustainable development, we provide efficient travel solutions and promote the sustainable coexistence of man and nature.
According to him, the Changan Deep Blue brand plans to launch five new models before 2025, among which the much-watched pure electric wide-body coupe, code-named C385, will be put on the market in the second half of this year; another pure electric model code-named C673 is also expected to debut within this year. It is worth noting that the brand logo of Changan Deep Blue was not released together this time, what does it look like? It is estimated that the first mass-produced model, the C385, will not be announced until the official launch.
Upstream journalist Wu Jian