Industry "spring" is coming? After more than 8 months, the game version number has restarted, and these companies are substantially positive

On April 12, the A-share game concept stocks collectively strengthened, and as of press time, glacier network, Zhongke cloud network, Dasheng culture, Youzu network and other stocks broke out.

On the news side, on April 11, 2022, the State Press and Publication Administration released the first batch of game version numbers issued in 2022. A total of 45 game versions were issued, all of which were approved on April 8, including 39 mobile online games, 4 client online games and 1 Switch game.

It is worth noting that a number of listed companies' games have been approved for version numbers, including Gigabit "Tower Hunter", 37 Mutual Entertainment "Dream Voyage", Youzu Network "Junior Three Kingdoms: Pocket Battle", Heartbeat Company "Party Star", DreamLand "Beware of Fire Candles", Friendship Time "Zero Ruins", Kingsoft "Sword Net 3: Origins" and so on.

What does the version number mean for the game factory?

The publication approval of online games means that before online games are published online, an application must be submitted to the competent administrative department for publication of the province, autonomous region, or municipality directly under the Central Government, and after review and approval, it is reported to the State Press and Publication Administration for approval, and the "approval document number" and "online game publication number (ISBN)" obtained are commonly known as "game version numbers".

It is difficult for Qiao Women to cook without rice, there is no game version number, and the game with high completion and rich content cannot be officially launched and operated. Article 13 of the Notice of the General Office of the State Administration of Press, Publication, Radio, Film and Television on the Administration of The Publication of Mobile Game Services clearly stipulates: "This Notice shall come into force on July 1, 2016. Since the 3rd day of implementation, mobile games that have not been approved by the State Administration of Press, Publication, Radio, Film and Television shall not be published and operated online. ”

Since the official website of the State Press and Publication Administration announced the list of domestic online game publication approvals for July on July 22, 2021, the new batch of game version numbers was not announced until yesterday, with an interval of more than 8 months.

With the suspension of the version number, more and more small and medium-sized game companies are in trouble, according to the data of tianyancha App, from July to December 2021, there are 14,000 small and medium-sized game companies with a registered capital of less than 10 million.

It is not only small and medium-sized enterprises that are affected, but also listed companies have also begun to lay off employees. According to reports, during the suspension of the version number, well-known game companies such as NetEase, Lilith, and IGG have cut off self-developed projects or laid off employees. According to Red Star News, the insiders of the above three companies have confirmed that "the two-dimensional game project "Eden Apocalypse" has been cut, and the project team has been transferred within the staff" "Stop loss of the project in time" "The departments in Shanghai and Fuzhou have laid off some people, and the projects going to sea have not been affected." ”

Forcing the game industry to develop healthily

However, the tightening of the version number does not mean that the industry has lost policy support, on the contrary, the industry generally believes that this is forcing the game industry to become a boutique.

Some industry analysts said that before the game industry did not have a version number, the management of domestic games was very chaotic. For example, the market is full of all kinds of board games suspected of gambling; war-themed games, there are many elements of bloody violence. The management of these games is chaotic, and minors can also casually contact and recharge. In addition, before the emergence of the version number, the game industry threshold was low, 'money came quickly', and many investors even chose to abandon the industry and turn to the game field, which was not conducive to the rational allocation of market resources.

At the beginning of this year, Zhang Jianchun, deputy director of the Central Propaganda Department, mentioned in his speech at the 2022 National Publishing (Copyright) Work Conference (originally published in China Publishing, No. 3, 2022) that the suspension of the distribution of version numbers will cause temporary stagnation of new games in China, but the existing huge game inventory and games with long life cycles will not be affected, and the market pattern will not change much. At the same time, domestic game manufacturers will sink their hearts to tap the potential of high-quality games, and have more investment in the game at sea, but it has a catalytic effect on the growth of domestic games, and has a certain elimination effect on some domestic skinning and low-quality games and manufacturers.

At the same time, the industry believes that "encouraging going to sea" is also one of the reasons for the tightening of the version number. The head of the company's business has said that the company's focus will be further tilted overseas. This year, its taptap community and game projects will invest more resources overseas.

In November last year, the Ministry of Commerce, the Central Propaganda Department and 17 other departments jointly issued the "Notice on Several Measures to Support the High-quality Development of National Cultural Export Bases" (hereinafter referred to as the "Notice"), which mentioned that excellent traditional cultural products, cultural and creative products and digital cultural products such as film and television dramas and games were encouraged to "go global".

Version number restart Head company substantially positive

On April 11, 2022, the Copyright Administration released the April game version number, and Kaiyuan Securities believes that due to the slowdown in the growth rate of the game industry, the anti-addiction policy for minors and the suspension of the issuance of game versions, the overall valuation of the game industry has been suppressed since 2021, and the re-issuance of the game version number is expected to boost the overall valuation of the industry. In addition, the reserve of high-quality games by various game manufacturers has been launched one after another, which is expected to drive the overall growth rate of the game industry.

Founder Securities Research Report said that in the short term, there is a substantial benefit to the game company that has obtained the new version of the number. In the medium and long term, the positive "main product" is waiting for the version of the game company, the game version number restart, for the head of the head of the company's product, its research and development completion is relatively high, if the follow-up can obtain the version number, the performance will bring substantial growth. At present, the main game products with a good degree of completion are Tencent Holdings ("Dawn Awakening"), NetEase ("Forever Doom" mobile game version), 37 Interactive Entertainment (Three Kingdoms SLG, this edition has 2 Three Kingdoms theme mobile games) and (Heartbeat Company ("Torchlight", "T3").

At the same time, some of the company's head products have previously been versioned such as NetEase's "Diablo"; BIOT Family Interactive Research and Development, gigabit-issued "Orbi Island".

Source: Flush C smell

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