Whiplash April 12 news, yesterday evening, the official website of the State Press and Publication Administration announced the "April 2022 domestic online game approval information", a total of 45 games have obtained version numbers. Among the 45 games approved this time, there are 37 mobile games, 5 client games, 2 casual puzzle mobile games, and 1 Switch game, including 37 Interactive Entertainment's "Dream Voyage", Heartbeat Network's "Party Star", Gigabit's "Tower Hunter", Youzu Network's "Junior Three Kingdoms: Pocket Battle", etc., all approved on April 8. It is worth mentioning that the last time the game version number was issued was on July 22, 2021, 263 days ago.
Huang Yimeng, founder and chairman of The Heart, sighed in the circle of friends: "Finally there is a version number, and I cry with joy." Attached is an online game publication number issuance form.
With rich experience in the game industry, Hexin has developed and represented a series of well-known projects and co-founded TapTap, the largest mobile game platform. In addition to developing and operating a number of global classic game IP, Heartbeat has also launched and operated a number of famous paid games, including Terraria, Human Falling Dreams, Going to the Moon, Ash, etc. According to the enterprise investigation APP, Xinxin Network has obtained investment from Youzu Network and 37 Interactive Entertainment, and the company was listed on the main board of the Hong Kong Stock Exchange on December 12, 2019, and on April 1, 2021, Station B strategically invested in Xinxin Company for HK$960 million.
On March 20, Heartbeat Company (02400. HK) disclosed its 2021 annual results report. In 2021, the total revenue of Heartbeat Network was 2.7 billion yuan, a year-on-year decrease of 5.1%, and the net loss for the period was 917.3 million yuan, compared with a net profit of 55.788 million yuan in the same period of 2020. For the year ended December 31, 2021, the average number of monthly active users of online games decreased by 33.7% year-on-year.
The game version number issued by the State Press and Publication Administration is regarded as a "pass" for the distribution and operation of game products. In 2021, due to the suspension of the issuance of game version numbers, the revenue of domestic game companies has been affected to varying degrees. According to the Daily Economic News, according to the "2021 China Game Industry Report", the actual sales revenue of China's game market in 2021 was 296.513 billion yuan, an increase of 6.4% year-on-year, but the growth rate has been reduced by nearly 15% year-on-year.
According to the Securities Times, in the earnings conference call, Huang Yimeng mentioned: "Whether it is the epidemic problem or policy changes, it has brought many challenges to everyone, and the supply of new games in the second half of 2021 is greatly reduced, so there is a clear plan for the heartbeat, hoping to prepare for the company's breakeven in 2023 by the end of 2022." ”