On April 29, Youzu released its 2021 annual financial report. During the reporting period, in 2021, the total turnover of Youzu reached 5.914 billion yuan, the operating income was 3.204 billion yuan, and the net profit attributable to the shareholders of the parent company was turned into a profit of 168 million yuan, an increase of 356 million yuan year-on-year.
As one of the earliest game manufacturers in China to start the game to go global, Youzu Network currently has a distribution map in more than 200 countries and regions such as Europe and the United States, the Middle East, Asia and South America, with a total of nearly 1 billion users worldwide. In 2021, based on the new strategy, the company will continue to strengthen its global distribution capabilities, narrow the distance with young players in a variety of forms such as e-sports events, live broadcasts of talents, and fun videos, adjust the distribution strategy and methods according to the culture and cognition of different markets, and pay more attention to precision in overseas advertising.
According to the financial report, the overseas income of the youzu reached 2.009 billion yuan, accounting for 62.71% of the total revenue, an increase of 7.60 percentage points over last year. The gross profit margin of overseas business revenue was 44.33%, an increase of 7.66 percentage points year-on-year.
As a global game development and distribution company, Youzu will implement a focus strategy in 2021, investing core resources in the main business, main tracks and major projects, and tilting internal resources to game research and development, while investing strategic focus and more resources in the card track accumulated for many years.
At present, Youzu Network is operating more than 30 products, covering cards and SLGs, etc., with a total of 2.567 billion yuan in self-developed card game flows, of which the "Teenagers" series of products total 2.498 billion yuan, accounting for 42% of the total game turnover. According to the financial report data, the core product "Chronicles of the Three Kingdoms" has been online for more than 7 years, with more than 140 million registered users.
The differentiated positioning of the Youzu Junior series of products, constantly innovating the game gameplay and player interaction forms, to achieve the "daytime dream" of the user when he was young as a carrier, and to grow together with the user in the form of version update, story preparation, IP linkage, etc., and establish a sense of companionship.
During the reporting period, the company's self-developed card products totaled about 2.567 billion yuan, accounting for nearly 43.41% of the total flow, of which the company's "juvenile" series products totaled about 2.498 billion yuan.
In the competitive environment of high-quality games, Youzu Network said that in the future, the company will integrate global resources and supporting talents to do key product research and development, and use global thinking to design and produce high-quality products to further enhance the strength of "global card +".
According to the financial report, Youzu Network's R&D investment in 2021 increased by 9.29% year-on-year to 622 million yuan, and the proportion of R&D investment in operating income increased from 12.10% in 2020 to 19.41% in 2021. By the end of 2021, R&D personnel account for more than 70% of the total number of people.
On the basis of the implementation of "global card +", Youzu's current card product research and development pipeline is rich in products, and innovation has been carried out at multiple levels such as creativity, gameplay, theme, art, technology, etc., and a variety of self-developed card games will be released in the past two years. Including the numerical card game "Code J" and "CodeWalker", the placement card game "Code IW", the card + SLG game "Code G", the card + action game "CodeName T3" and so on.
Among them, "Code J" is a two-dimensional numerical card game, the product is based on high-quality standing drawing, smooth cultivation push map, refreshing combat experience as the core. Players will collect, develop their favorite characters in the fantasy world of the near future, and embark on adventures with them.
It is worth mentioning that "Junior Three Kingdoms: Pocket Battle" has won the first batch of game releases in 2022.
Nowadays, when the domestic game boutique and high-quality product route has become one of the trends that the game industry needs to conform to, as a game company established for nearly 13 years, Youzu has long-term advantages and strong experience in the card track, and driven by the strategy of deeply cultivating the card subdivision track, the goal of Youzu Network to become a "first-line game manufacturer with global influence" is expected to accelerate again.
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