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Later yesterday, the State Press and Publication Administration officially announced the approval information of domestic online games in April 2022, and a total of 45 games were reviewed. This is also after 8 months, the domestic game version number restarted issuance, the last batch of domestic online game approval information is still in July 2021.
According to the approval information approved by the State Press and Publication Administration, the games that obtained the game version number this time include "Sword Net 3 Origin", "Dream Voyage" of 37 Mutual Entertainment, "Young Three Kingdoms: Pocket Battle" of Youzu, "Party Star" of Heartbeat Company, "Tower Hunter" of Thunder Network, a gigabit subsidiary, and so on.
As we all know, the game version number issued by the State Press and Publication Administration is very important for the game company, which can be said to be the "pass" of the game released in China, just like the "business license" that we use to open a store, and its importance is self-evident. The resumption of the game version number is very good news for the entire game industry.
Affected by this news, Hong Kong gaming stocks rose sharply, and it was reported that the Hong Kong Hang Seng Index opened up 0.33% and the Hang Seng Technology Index rose 1.33%. Game stocks rose sharply, with Hong Kong stocks rising nearly 15%, Bilibili Hong Kong stocks rising nearly 13%, NetEase Hong Kong stocks rising more than 4%, and Tencent rising nearly 3%.
In recent years, the approval of game version numbers has become significantly more stringent, and the number of approved game version numbers is much less than before. According to statistics from the National Press and Publication Administration, the number of game version numbers from 2019 to 2021 continues to shrink. From 1365 in 2019, 1308 in 2020, and only 679 in 2021.
According to the "2021 China Game Industry Report", the actual sales revenue of China's game market in 2021 was 296.513 billion yuan, an increase of 17.826 billion yuan over 2020, an increase of 6.40% year-on-year. Although the actual sales revenue still maintained a growth trend, the proportion of growth was reduced by nearly 15% compared with last year's year-on-year.
The main reason is that the stimulus effect of the home economy under the new crown epidemic has gradually weakened; the number of annual hits has decreased year-on-year; and the cost of game development and operating distribution has continued to increase.
Of course, for domestic game development companies, whether the game version number is suspended or reissued, it is more important to improve the quality and playability of their products and improve their market competitiveness.
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