Recently, the attention of the domestic BMW X5 has been full, first of all, the official price that everyone is looking forward to, although it is not as good as the rumored 558,000 yuan at the time, but the price range of 605,000-775,000 yuan is also cheaper than the imported version of the nearly 100,000 pieces, after all, the wheelbase of the domestic version has been extended to the same as the X7, and the configuration is also rich.
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However, such a sincere blockbuster new product has been bombarded by many netizens, the reason is because the price is not as good as many people's expectations, coupled with dealers around the world have different degrees of mark-up phenomenon, many people have posted screenshots of abandoning orders and buying other models.
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In fact, there are still many factors that contribute to the domestic BMW X5 price increase, we do not look at the surface phenomenon, to talk about my opinion, first, bmw X5 product force is good enough, this must not be said, to know that BMW X5 has been sitting firmly in the top spot of domestic medium and large SUVs, when the import version also has the phenomenon of markup, it did not affect its sales popularity, 2021 sold a total of 55,000 vehicles, and Beijing, Shanghai, Shenzhen, Hangzhou, Guangzhou is the top five cities in terms of sales.
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So the degree of price increase in each area is definitely not the same, according to the information collected by various netizens, such as the northern region and the central region are the hardest hit areas of the price increase, Beijing 2.0T plus 30,000, 3.0T plus 50,000 yuan, Zhengzhou 2.0T plus 30,000 yuan, 3.0T need 50,000-60,000 yuan, the overall basic price increase is 40,000-50,000, but you can also not directly add cash, through the purchase of at least 50,000 yuan of decoration is also possible, but the pick-up time is more than the direct increase in cash delay.
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The price increase in the southern region is not so serious, mainly based on decorative packages, such as Guangdong, Shenzhen 2.0T car clothes price is 20,000 yuan, 3.0T car clothes price is 30,000 yuan, as for Shanghai's current 2.0T price increase of 20,000 yuan, 3.0T markup of 35,000 yuan, so the weight of the price increase is also divided into regions, the people in the north want to buy domestic X5 to spend more money.
Second, in fact, such a price increase behavior is only short-term, after all, the heat of the domestic BMW X5 is so high, dealers must use high traffic to hit a wave of iron while hot, plus some time ago Shenyang factory because of the epidemic shutdown, production capacity is not very sufficient, so the current car is definitely limited, we all know that things are rare and expensive, people new energy and scalpers earn the difference, it is a very normal phenomenon.
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If you are not in a hurry to pick up the car, the phenomenon of waiting for half a year to increase the price will naturally be much better, after all, the users who can really buy X5, there must be more than one car at home, most of them do not care much about this price increase, but those network keyboard heroes, as well as those who need to rely on X5 to enter the circle of the rich, are the most concerned about the price increase.
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Third, of course, do not rule out that this is the strategy of parallel importers to clear inventory, after all, the price of cheap and fast 100,000 and the elongated wheelbase are still very attractive, because now the imported version has a discount of 30,000-50,000 yuan, so that the domestic version of the price increase, you can let consumers feel that buying the domestic version and the imported version, there is basically no difference in price, causing consumer dissatisfaction, there must be some consumers will import two words, turn around to buy the import version.
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From all indications, the phenomenon of domestic BMW X5 price increase, whether it is ultimately changed to decoration, will be like the Toyota Saina price increase at that time, which will cause market dissatisfaction, coupled with the current rival competitors, Mercedes-Benz GLE, Audi Q7 have enough attractive offers, there must be a partial impact on sales, I hope bmw officials can still sell, through a fair and acceptable way to alleviate this sign.