How many cars does Tesla have?
Strictly speaking, there are five models on Tesla's official website, 3, X, Y, S and a Cybernetuck pickup truck that has not really been sold, but in fact, the models that are really sold to the outside world are only 3, X, Y, and S.
From last year's Tesla sales report, we can already see that in fact, Tesla's sales of key models are only 3 and Y models, that is, the price positioning is about 300,000, which can be accepted by the general public within the price range.
From the market side, what makes more people understand Tesla is actually the Model 3 model, and it is the Model Y that pushes Tesla to the climax.
S and X models have a core problem: because of the serious homogenization of technology, Tesla's high-end models do not directly show strong product differentiation, which is embodied in the characteristics of faster speed and larger size.
Therefore, for tesla user groups, the performance version of 3 to Y can meet user needs.
It is also understandable that it is because the homogenization of 3, Y and S, X products is very serious, many users are recognized Tesla's brand, charging method, technology driving assistance, cockpit technology sense, 3, Y two models positioned 300,000 can meet the needs of daily use, S, X is of little significance.
Last year, Tesla completed 930,000 sales in the global market with only two models, 3 and Y, accounting for more than 95% of the brand's sales.
This year's Q1 sales performance came out, Tesla completed more than 180,000 new car sales, according to the above analysis, Tesla only used 3, Y two models, in 90 days to complete 180,000 new car sales.
In other words, every day 2,000 people buy Teslas, either the Model 3 or the Model Y.
It can be seen that the new market is very recognized by Tesla, especially the Chinese passenger car market, Tesla's market share is extremely high, in just two years, the Shanghai Super Factory has carried out several times to increase production capacity, the earliest 150,000 production capacity planning quickly increased to 500,000 annual production capacity.
At the beginning of this year, Tesla increased its investment in Shanghai Lingang, which is expected to build the Shanghai Lingang factory into a super factory with a production capacity of 2 million.
The reason why Tesla continues to expand factories is because of its strong market support and analysis of prospects.
On the one hand, the recognition of new energy in the Chinese passenger car market will reach 5 million per year, and it is expected to double the growth rate, so Tesla is planning a new market share product support in advance, on the other hand, Tesla is very good at making pulling force with technology and making strong product characteristics.
For example, in terms of price, Tesla has broken the pricing strategy of traditional luxury brands by means of cost pricing.
Traditional luxury brands do not return price profits to consumers even if the cost is low, and Tesla adheres to one standard when entering the Chinese market: a global price strategy.
At that time, the price cost was also calculated: overseas pricing + transportation costs + tariff costs, that is, domestic pricing.
In fact, after the domestic factory was put into operation, we found that the closer to the factory, the lower the regional pricing, and naturally we in China have the lowest pricing in the world, the reason is that Tesla's pricing is very transparent.
At the same time, Tesla's electric vehicle concept is very advanced, to solve the Tesla endurance problem, the first to solve the charging problem, so the speed of the super charging pile and laying is the fastest in the country, no domestic brand can compare.
In terms of product design, control, space, sense of technology and automatic driving assistance I can only use one sentence to describe: you have no way to pick faults.
Such a product set a relatively low price, in that year's oil to electricity, BAIC EC dare to price more than 100,000 times, Tesla such a product you must admit that there is no problem.
The user's choice can prove the success of the product, Tesla does not determine the high price, the product force is not conventional, while the sales are transparent, the new retail is the most thorough, and the sales volume is naturally no problem.