On April 8, SAIC-GM-Wuling officially announced the official launch of "Street Fighter" Hongguang MINIEV GAMEBOY. The new car launched a total of four models: 200km endurance for the play model, 200km endurance for the play coffee model, 300km endurance for the play model, and 300 km endurance for the play coffee model, priced at 55,800 yuan, 57,800 yuan, 67,800 yuan and 69,800 yuan respectively.
From the opening of blind booking on March 9 to April 8, GAMEBOY has exceeded 30,000 orders in 30 days. It can be said that this "Street Fighter" has not yet been listed, and it has first caught fire.
Tang Ye, public relations and media manager of SAIC-GM-Wuling, told reporters that at present, from the order point of view, male users account for up to 77%, and they advocate having new equipment for personalized travel, focusing on mileage, vehicle quality, and cool appearance. "Now, Wuling not only has a group of cute little sisters ' Wuling Girls', but also little brothers to join the user group."
Of the four GAMEBOY models, one red and black is called the Hurricane Phantom. This is a model that favors speed and passion, and the overall configuration is very tough and stylish, accounting for more than 40% of user orders.
China Wuling opened a wave of innovative gameplay
In the past two years, the Hongguang MINIEV car has become the leader of New Energy Vehicles in China. Since its listing in July 2020, the sales volume of the entire Hongguang MINIEV series has exceeded 650,000 units, and it has become the sales champion of China's new energy vehicle market for 19 consecutive months; at the same time, Wuling Hongguang MINIEV has reached the top of the global new energy vehicle sales for five times.
Tang Ye said that 72% of Hongguang MINIEV owners will carry out some tidal changes and tidal creations on their cars, and based on this, we hope to be able to work together with younger users to create together.
In the planning of China Wuling, GAMEBOY is not only a new car and new product, but also a new experience mode of "car + Chaochuang suite".
It is reported that the entire GAMEBOY series provides four theme models, and users can also match them through the official mini program, so that it can produce more and more cool items that meet personalized needs. "In addition, we have also reserved the Tidal Creation interface for nine categories, including optional practical luggage, personalized car stickers, theme color films, exclusive wheel covers, etc." Tang Ye said.
"After users enter through the LING LAB port, they can personalize their cars online. According to these needs of users, we will continue to introduce new suites and new trendsetting forms. Tang Ye said, "Everyone can have their own unique car." "So far, more than 150,000 players have burst out of enthusiasm online, generating 430354 personalized works.
According to the plan, China Wuling is expected to lay out the LING LAB offline experience zone in 246 stores in 198 cities and 246 stores across the country (mainly second-tier and new first-tier cities).
Hard verification to create "personalized travel new equipment"
In the Hongguang MINIEV user demand survey, 29% of users want to launch a model with a higher range. At the same time, 17% of users want to be able to increase the speed of charging, and 16% of users want to have a higher sense of quality. We also believe that based on such a large group of "Wuling Girls", there are countless male users who want to have a product that suits them and want to join our Wuling family.
GAMEBOY's full-scale upgrade will provide two cruising range options of 200km and 300km, and will be equipped with a 30kW electric drive system, the maximum torque can reach 110Nm, the power output is more powerful, and the push back feeling follows. At the same time, we see that the length, width and height of the car are 3061mm, 1520mm, 1665mm and other model sizes.
GAMEBOY is also equipped with a 3.3kW stable and efficient charger, users can use AC charging piles or home 220V grounded three-hole sockets, can be charged at any time, charging time is also shortened to 5.5 hours to 8.5 hours.