I believe that people who know Hongguang MINIEV know that the car is very popular in the new energy market and is a hegemonic level. According to the statistics of the Association, the cumulative retail sales of Hongguang MINIEV in 2021 are as high as 395451 vehicles, ranking first in the retail sales list of new energy cars from January to December 2021, and more than 200,000 more than the second place, which shows its popularity. Now, the Hongguang MINIEV family has added new members, and the future performance is worth looking forward to.
On April 8, 2022, Hongguang MINIEV GAMEBOY was officially listed, priced at 55,800-69,800 yuan. Hongguang MINIEV GAMEBOY provides 4 models for consumers to choose from this time, and the battery life is 200km and 300km to meet everyone's daily commuting needs.
It is worth mentioning that the blind orders before the listing of Hongguang MINIEV GAMEBOY have exceeded 30,000 vehicles, and most of the users who have ordered are men, accounting for 77%. From the perspective of the number of blind orders, Hongguang MINIEV GAMEBOY has entered the ranks of hot sales, and the future will definitely significantly promote the sales growth of Hongguang MINIEV.
Multiple improvements lay a solid foundation for hot sales
The reason why Hongguang MINIEV GAMEBOY is favored by male consumers is directly related to the cool appearance of the personality. As can be seen from the official launch of the hurricane phantom, interstellar roaming, jungle crossing and party sweetheart four theme cars, Hongguang MINIEV GAMEBOY can show a very cool side under different colors, which is very in line with the aesthetic needs of male consumers who pursue personalization.
In fact, in addition to the cool appearance of the personality, Hongguang MINIEV GAMEBOY also has more space, faster charging speed, stronger power and longer mileage, and its comprehensive strength is better than that of Hongguang MINIEV Macaron.
In terms of body size, the Wheelbase of the Hongguang MINIEV GAMEBOY is 2010mm, and the length, width and height are 3061/1520/1665 (1659) mm, respectively. Compared to the Hongguang MINIEV Macaron, the Body of the Miniev Gameboy is a full lap larger and has a longer wheelbase.
As for power, Hongguang MINIEV GAMEBOY is equipped with a permanent magnet synchronous motor with a maximum power of 30 kW and a maximum torque of 110 N·m, while the Maxoon MINIEV macaron motor has a maximum power of 20 kW and a maximum torque of 85 N·m.
In terms of endurance, Hongguang MINIEV GAMEBOY's CLTC cruising range is available in 200km and 300km. At the same time, the new car is equipped with a 3.3kW charger as standard, and the charging time is 5.5/8.5 hours. Compared with the Macron MINIEV Macaron, the MINIEV GAMEBOY has a longer range and a shorter charging time.
In addition, Hongguang MINIEV GAMEBOY also supports remote car search, intelligent opening and closing of doors and other functions, which improves the convenience of travel. In short, Hongguang MINIEV GAMEBOY can bring users a cooler, faster, stronger and larger travel experience, and popularity is a natural thing.
It's not just about driving sales growth
As a new member of the Hongguang MINIEV family, Hongguang MINIEV GAMEBOY has captured the hearts of many male consumers with its cool appearance and stronger product strength, successfully opened up a broader market for Hongguang MINIEV, and will also make the sales of Hongguang MINIEV go to a higher level in the future. However, this is not the only role of Hongguang MINIEV GAMEBOY.
According to the official disclosure, since its launch in July 2020, the cumulative sales of the entire series of Hongguang MINIEV have exceeded 650,000 vehicles. Among the many car owners of Hongguang MINIEV, 72% will carry out a certain degree of legal modification of their car, which not only enhances the sense of exclusivity of the new car, but also greatly promotes the development of domestic modification culture, which is of great significance.
To promote the development of modification culture, SAIC-GM-Wuling is also doing its part. At the same time as the Hongguang MINIEV GAMEBOY was listed, the "first original personalized customization service platform in China" LING LAB created by SAIC-GM-Wuling was also launched simultaneously. Through the LING LAB platform, you can order Hongguang MINIEV GAMEBOY, and you can also choose to purchase exclusive wheel covers, personalized car stickers, body kits, etc., to create an exclusive MinieV GAMEBOY.
In short, SAIC-GM-Wuling wants to create a new model of chao chuang car purchase through Hongguang MINIEV GAMEBOY, popularize personalized customization at the same time, and promote the development of modification culture. It is reported that SAIC-GM-Wuling plans to arrange the LING LAB experience area in 246 stores in 198 cities, so that more people can personally experience the charm of personalized customization.
In the past, Hongguang MINIEV owners played by themselves, and now they are officially taking the owners to make tidal changes, this new way of playing can make zero-based players easy to get started, which is undoubtedly conducive to the popularization of personalized customization. Of course, this can also enhance the attractiveness of Hongguang MINIEV GAMEBOY to a certain extent, thereby further consolidating the market position of Hongguang MINIEV.
Brother Rudder:
Personalized customization is not a rare thing, and other car companies have already tried it. However, if SAIC-GM-Wuling is promoted by Hongguang MINIEV GAMEBOY, it is still worth looking forward to, because the car has not been listed, and the future performance should not be bad. So, what new sparks can Hongguang MINIEV GAMEBOY and official personalized customization rub out? We'll see.